Judge tells AT&T to stop infringing on T-Mobile's magenta logo
0. phoneArena 08 Feb 2014, 15:41 posted on
Last August, T-Mobile filed a suit against AT&T for the latter's use of a plum coloring for the trademark employed for its Aio prepaid subsidiary. T-Mobile stated that it was too close to the magenta color that has become synonymous with the nation's fourth largest carrier. The Federal Court agreed with T-Mobile that the logo could confuse some people and has ordered AT&T to stop using magenta or a similar coloring for its Aio division...
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1. tedkord (Posts: 7402; Member since: 17 Jun 2009)
This is how ridiculous the system has gotten. A goddamned color can be trademarked, even if it's just close to the color of another company logo. Sickening, and I don't even like AT&T.
4. g2a5b0e (Posts: 3439; Member since: 08 Jun 2012)
It's not like T-Mobile sued Barbie, Playboy, Victoria Secrets Pink line, or the Breast Cancer Awareness Society. They sued Aio, another wireless company that decided to use a hue similar to their trademarked version. What's the point of trademarking a color if you're not going to protect your property? And also, let's be honest. This wasn't a completely innocent act by AT&T. Companies spend hundreds & thousands of hours coming up with marketing schemes & strategies. AT&T clearly had T-Mobile in mind when they came up with this color & the reason was obviously to try to possibly confuse customers. Now, it probably didn't work for most. But, even if they can pull 1 out of 10, that's money they're making that T-Mobile's not. It was definitely a ploy by AT&T & I side with T-Mobile on this one.
5. Ant34 (Posts: 193; Member since: 10 Aug 2013)
Why was a color even allowed to be trademarked?
8. g2a5b0e (Posts: 3439; Member since: 08 Jun 2012)
Companies do it all the time to protect their brand image. It really only applies to that particular industry. Magenta is a huge part of T-Mobile's brand image. Their suit would have no merit if they tried to sue a clothing store using the same color, but another wireless company that might be trying to cash in on their success? It only makes sense.
12. tedkord (Posts: 7402; Member since: 17 Jun 2009)
It doesn't matter who they sued. It wasn't because the AIO logo had similar wording or shape. I was because it used a similar (not matching) color. Colors are a part of nature - no one can invent a color. No one should be able to trademark a color. The AIO logo looks nothing like the T-Mobile logo. This is just another indicator of how stupid and broken the system is.
19. PapaSmurf (Posts: 9852; Member since: 14 May 2012)
AT&T purposely did this to poke at T-Mobile. I'm pretty sure if T-Mobile used blue, AT&T would so the exact same thing. I don't feel sorry for AT&T at all.
9. PBXtech (Posts: 1029; Member since: 21 Oct 2013)
I've also heard Coca Cola red and the blue in the Miami Dolphins uniform is also trademarked. Rather stupid if you ask me.
11. tedkord (Posts: 7402; Member since: 17 Jun 2009)
We saw comment number 8. It didn't make anything about this lawsuit less stupid.
14. g2a5b0e (Posts: 3439; Member since: 08 Jun 2012)
Well, if you had any kind of business sense whatsoever or even just owned a business of your own, you might understand. People will always be trying to figure out a way to get at your money. It needs to be protected.
15. tedkord (Posts: 7402; Member since: 17 Jun 2009)
Bullsh*t. If someone can take your customers just by using a similar color to your logo, you're not a very good businessman.
16. g2a5b0e (Posts: 3439; Member since: 08 Jun 2012)
I don't think that's what it is. You underestimate how dumb the average person is. Not that the average commenter on Phone Arena is a good example, but the average person in general doesn't comment on tech websites or even frequent them at all. They don't necessarily know the difference between AT&T, T-Mobile, Verizon & what they provide. Those are the people being targeted by this sort of thing.
17. tedkord (Posts: 7402; Member since: 17 Jun 2009)
Sorry, I don't buy it. I could see if the logos were similar. They're not even close. It's a color, and not even the same color but a close one. Anyone who could be confused by a similar color in a completely different logo isn't dumb, they're brain dead.
And, if these consumers don't know the difference between those companies and what the provide, then the logos don't matter to them. Either way, being able to trademark a color is a stupid as being able to patent oxygen.
3. bkzebraphone (Posts: 37; Member since: 12 Dec 2012)
Oh look. This magenta color looks like tmobile magenta but it says AIO wireless. I'm so confused. Idk if it's AIO or tmobile. Fml.
6. corporateJP (Posts: 2401; Member since: 28 Nov 2009)
Stupidity is out of control these days.
It won't matter anyway by time summer rolls around, because AIO will be merged into Cricket.
Enjoy the new shade of teal until then.
7. -box- (Posts: 3973; Member since: 04 Jan 2012)
I thought AIO was using a different color anyway?
13. Topcat488 (Posts: 1257; Member since: 29 Sep 2012)
AT&T just needs to wait a couple of months and the T-Mobile color will change to the "Yellow, Black, & White" of Sprint/Softbank anyway. O.0
18. Joshing4fun (Posts: 1117; Member since: 13 Aug 2010)
I actually agree with this. When i see all ads for phones in magenta i just assume its Tmobile. Out of all the colors, why would ATT pick magenta too if there was not malcontent?
21. darkvadervip (Posts: 365; Member since: 08 Dec 2010)
I guess no company should go green! Lol
22. corporateJP (Posts: 2401; Member since: 28 Nov 2009)
Cricket is green, so AIO will be too soon.