JetBlue Fly-Fi (see, we're using the name already) is powered by Exede internet which is owned by ViaSat. To show off the speed of the service, the airline produced a video which you can see below, that compares Fly-Fi to other services like GoGo, Row 44 and Panasonic's service. JetBlue, as you might expect, says that its service is the fastest.
Some of the usual regulatory things need to be done after JetBlue tests the service. The FCC, for one, will have to sign off. And while there are other airlines that charge for in-flight Wi-Fi, JetBlue is going to make it free on its flights.