Japan's DoCoMo on carrying the iPhone: meh, it's too expensive and 'like Disneyland'

Let’s say hypothetically that we start selling the iPhone. There will be things we gain and things we lose. We really have to weigh those pros and cons.

What we gain would be a boost to our marketing. Having such an attractive item in our lineup would help.

However, you also have to ask: What are the conditions that come with the iPhone? Other Japanese carriers are selling iPhones at very low prices, and that means their sales expenses must be very high.

Also, some of DoCoMo’s own services that we provide on Android phones won’t work on the iPhone, which doesn’t leave room for much customization, so we have to give up on them.

I think the iPhone with its own OS is like DisneyLand. There are many people who love DisneyLand, and you can be perfectly happy inside that world. But some people might also want Snoopy or Spiderman, and those are not allowed in DisneyLand. You can’t sell Snoopy goods inside DisneyLand.