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Japan's DoCoMo on carrying the iPhone: meh, it's too expensive and 'like Disneyland'

Posted: , by Daniel P.

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Japan's DoCoMo on carrying the iPhone: meh, it's too expensive and 'like Disneyland'
The Wall Street Journal sat down with an exec from Japan's largest carrier, and provided for a fascinating read on how pragmatically NTT DoCoMo views the fact they are not carrying the iPhone now.

DoCoMo's Senior Executive Vice President Kazuto Tsubouchi said that times are changing, and, despite that the iPhone is a very well-balanced smartphone, it is no longer the best in terms of hardware, and Android offers well-balanced handsets as well at this point.

The carrier has been lambasted by analysts and subscribers alike before for refusing to carry the iPhone, but its reasoning for that is pretty basic: 

Let’s say hypothetically that we start selling the iPhone. There will be things we gain and things we lose. We really have to weigh those pros and cons.

What we gain would be a boost to our marketing. Having such an attractive item in our lineup would help.

However, you also have to ask: What are the conditions that come with the iPhone? Other Japanese carriers are selling iPhones at very low prices, and that means their sales expenses must be very high.

Also, some of DoCoMo’s own services that we provide on Android phones won’t work on the iPhone, which doesn’t leave room for much customization, so we have to give up on them.

I think the iPhone with its own OS is like DisneyLand. There are many people who love DisneyLand, and you can be perfectly happy inside that world. But some people might also want Snoopy or Spiderman, and those are not allowed in DisneyLand. You can’t sell Snoopy goods inside DisneyLand.

source: WSJ

22 Comments
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posted on 28 Jun 2013, 07:14 1

1. YourNightmare (Posts: 32; Member since: 12 Jun 2013)


Someone readed this ??

posted on 28 Jun 2013, 07:20 3

2. boosook (Posts: 939; Member since: 19 Nov 2012)


I did, and still don't know why.

posted on 28 Jun 2013, 10:15 1

12. Ohrules (Posts: 312; Member since: 11 Jun 2012)


*read

posted on 28 Jun 2013, 07:20 13

3. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)


DoCoMo = a carrier with cojones

posted on 28 Jun 2013, 10:49 1

13. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)


Sorry, but DoCoMo's bloatware... I can't believe they tried to compare it to Snoopy. Snoopy is awesome -- bloatware is not.

Check Verizon's apps in the Play Store. I don't think I've ever seen any rated over 3.0 except maybe like NFL or My Verizon Mobile. You know, because they'll lube you up if you go over your tiny data limit?

posted on 28 Jun 2013, 07:21 14

4. istitch (Posts: 157; Member since: 19 Mar 2013)


with android, you can have nemo wall-e spiderman ironman superman hello kitty... well pretty much everything.

posted on 28 Jun 2013, 07:34 2

5. dorianb (Posts: 361; Member since: 24 Oct 2012)


BTW, that'shttp://www.nttdocomo.co.jp/
Got it? That'shttp://www.nttdocomo.co.jp/
Nothttp://www.nttdocomo.co.jp/
buthttp://www.nttdocomo.co.jp/
One more time. It'shttp://www.nttdocomo.co.jp/
& just for you in the back, it'shttp://www.nttdocomo.co.jp/

Having balls & flipping birds to the fruit.

posted on 28 Jun 2013, 07:46 1

7. Dorothy69 (banned) (Posts: 498; Member since: 21 May 2013)


Now that's not a very nice thing to say, how would your fruity friends feel if they heard uSay that?!

posted on 28 Jun 2013, 07:34 1

6. hung2900 (Posts: 778; Member since: 02 Mar 2012)


But in fact Japanese people are freaking crazy to Apple's devices. When I came to Japan, I have to exclaim "The number of iPhone 5 (5, not 4s, not 4) is f*cking damn high"
From a secondary school girl to a 50 year-old man, iPhone 5 is dominating.

P/s: That is the thing I don't like the most in Japan, lol

posted on 28 Jun 2013, 08:18 3

8. SIGPRO (Posts: 416; Member since: 03 Oct 2012)


Amen to this guy, he is so right. Iphone sucks indeed!

posted on 28 Jun 2013, 08:29 1

9. Pedro0x (Posts: 271; Member since: 19 Oct 2012)


Iphone does not suck. Iphones always were high-end phones. Iphone 4 was king when it released, iphone 4s was not king but it was still one of the best phones, and iphone 5 is still a high-end phone, iphones were always great as phones, as a piece of hardware, but it runs IOS which lacks in comparison to android, but still better than WP.

posted on 28 Jun 2013, 08:40 2

10. Apple.Android (Posts: 12; Member since: 28 Jun 2013)


Heap agree
It's a great device to show off to friends and others also its the trend
iPhone 5 is the best and S4 htc one

posted on 28 Jun 2013, 11:11 4

14. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


High end? It's a great display and a good GPU. After that it's all pretty mediocre coupled with the best marketing.

It's a really solid device that will work for a whole lot of people... but high end is a term I wouldn't apply to the iPhone, unless sticker price counts.

posted on 28 Jun 2013, 09:42 1

11. Slammer (Posts: 988; Member since: 03 Jun 2010)


DoCoMo should offer choice. While I can agree with much of his theory, expanding the consumer access to more products, only retains or elevates the business model. I don't think he has a handle on what his customers actually want. Basing it on consumers as a whole, doesn't mean no one will want the iPhone on his network. He needs to open up.

John B.

posted on 28 Jun 2013, 12:09

15. 46modnar (Posts: 14; Member since: 26 Mar 2013)


I totally agree. He says that they offer "their own services" on Android which won't work on iOS. So then just make that clear to the customers and let them make the choice. It reminds me of VZW always wanting to load their crap services on their phones as if we care. I don't use Iphone, but I admire the way they were able to dictate to carriers what can be on their phone.

posted on 28 Jun 2013, 12:10

16. smoothiii (Posts: 6; Member since: 25 Jun 2013)


Actually, I agree with everything he said. It all comes down to finance, real revenue and profitability. With all the subsidizing, many are not making money on the iphone, they are losing and just using it as a marketing piece in hopes of selling more expensive plans, etc. And his analogy is funnnnnnyyyyyyyy!!! I love me some snoop! HaHaHa!. In otherwords, they can't see a profit when they look at projections on phones, cost, etc. AND THAT IS THE BOTTOM LINE.

posted on 28 Jun 2013, 12:38

17. jromy (Posts: 113; Member since: 26 Feb 2013)


Lambasted eh? Someone's giving a good use to their thesaurus!

posted on 28 Jun 2013, 16:37 1

18. .AppleJack (Posts: 20; Member since: 19 Feb 2013)


Just mean that android is more flexible :/

posted on 29 Jun 2013, 00:54

19. bugsbunny00 (Posts: 942; Member since: 07 Jun 2013)


i like these chics not disneyland.

posted on 30 Jun 2013, 08:04

20. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)


you can never read a phonearena article without the words 'apple' and 'iphone' being mentioned.seriously you'd think that after all the crushing blows android has been laying down on apple and iOS it's so very relevant.but then again,it's the brand value which apple carries.hate them or love them..they are always a huge part of a conversation concerning the tech world no matter how forgone their os is or no matter how tiny that 4 inch screen is.

posted on 01 Jul 2013, 01:36

21. leaderpvp (Posts: 17; Member since: 26 May 2013)


nice response from exec. :)

posted on 01 Jul 2013, 11:57

22. androidfanboy (Posts: 162; Member since: 24 Jun 2013)


One more sign that the iphone is declining

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