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J.D. Power survey of tablet buyers puts Samsung tablets on top

J.D. Power survey of tablet buyers puts Samsung tablets on top
Between March and August of this year, J.D. Power and Associates measured tablet owners rankings of their slates based on five factors including performance, ease of use, styling/design, features and price. The scale is based on 1000 points and Korean OEM Samsung ended on top with a score of 835. That narrowly beat out Apple as the iPad manufacturer tallied a score of 833. Amazon, producer of the Kindle Fire, finished third with an 826 score. Samsung is the only tablet manufacturer to improve in all five factors since the last report this past April. The Korean manufacturer showed a huge 25 point improvement in price while Apple scored high in performance and ease of operation.

J.D.Power also found out that more people buy their tablet from a store (59%) than purchase online (41%). Those who purchased online found that their experience was slightly better than those buying at a store and even found a better price by buying online. On a 1000 point scale, overall customer satisfaction among tablet owners is 821.

Based on the survey, 50% of tablet buyers rely on recommendations from friends and family to decide which slab to buy. Besides getting recommendations from friends and family, consumers also visit the manufacturer's website (49%), go by the manufacturer's reputation (42%) and previous experience with a brand (32%).

source: JDPower via Engadget

10 Comments
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posted on 31 Oct 2013, 22:25 9

1. Sauce (unregistered)


Nice! Love the competition between Samsung and Apple.

posted on 31 Oct 2013, 23:05 4

2. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


This study is biased (says myxtyxpyx)

posted on 02 Nov 2013, 12:35

10. applesucker (Posts: 81; Member since: 29 Oct 2013)


it's not biased it is based on individual consumer surveys and not by some paid patronizers

posted on 31 Oct 2013, 23:16 9

3. PapaSmurf (Posts: 8808; Member since: 14 May 2012)


Good to see someone else take the title. Congrats Samsung.

posted on 31 Oct 2013, 23:59 4

4. AstronautJones (Posts: 272; Member since: 01 Aug 2012)


Competition is a good thing.(just like Sauce says)
As long as all these companies try to improve the end user experience, we all win!

posted on 01 Nov 2013, 00:54 3

5. dratomic (Posts: 468; Member since: 09 Oct 2013)


finally. it was about time that someone trumped that bigger ipod touch they call ipad

posted on 01 Nov 2013, 02:36 1

6. joey_sfb (Posts: 3088; Member since: 29 Mar 2012)


I like my tablet with call handling feature only Samsung provide that wish more oem would install phone app into their tablet.

Paired with a stereo bluetooth headset such as plantronic BackBeat go!

posted on 01 Nov 2013, 06:39 1

7. shy2papa (Posts: 211; Member since: 23 Jan 2010)


Nice my next tab is going to be the samsung galaxy note 10.1 2014 edition

posted on 01 Nov 2013, 09:30

8. donfem (Posts: 554; Member since: 30 Mar 2011)


Congrats Samsung.

posted on 01 Nov 2013, 14:02

9. DukeX (Posts: 327; Member since: 28 Aug 2013)


No ifans on this article. GOOD.

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