Nobody sets their sights on second place and no one wants to finish second is the message that is repeated during the 60 second spot which fittingly enough, debuted during the NFL's opening weekend for the new season. You could imagine Vince Lombardi with a Samsung Galaxy S II in his hand, exhorting a locker room full of smartphone buyers to purchase the Galaxy S II which Samsung is not so subtly calling the best smartphone out there. Even the Aqua Team Hunger Force and Pete Townsend make cameos in the spot.
In the ad, Samsung says they built the Galaxy S II to be the "best and brightest" and although the ad didn't say so, you know that the next words that Samsung was thinking was, "among ALL smartphones". Hey, it's just the way that Samsung is wired. And isn't it interesting that Samsung elected to use the Sprint variant of the phone, known as the Samsung Epic 4G Touch, in the ad. It is the only model of the three U.S. versions to have the larger 4.52 inch Super AMOLED Plus screen and the heavily demanded Samsung Exynos 1.2GHz dual-core processor.
source: YouTube via AndroidGuys