x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • It's all about being number one says Samsung in its new U.S. ad for the Galaxy S II

It's all about being number one says Samsung in its new U.S. ad for the Galaxy S II

Posted: , by Alan F.

Tags:

It's all about being number one says Samsung in its new U.S. ad for the Galaxy S II
We reported earlier that Samsung had leaped to the top spot of handset manufacturers in West Europe, thanks to the sizzling hot Samsung Galaxy S II. Now that the phone that has been described as being the best Android phone ever is coming to three of the top four carriers in the U.S., Samsung is spreading the word on its U.S. television commercials that the only number that is important is the number one.

Nobody sets their sights on second place and no one wants to finish second is the message that is repeated during the 60 second spot which fittingly enough, debuted during the NFL's opening weekend for the new season. You could imagine Vince Lombardi with a Samsung Galaxy S II in his hand, exhorting a locker room full of smartphone buyers to purchase the Galaxy S II which Samsung is not so subtly calling the best smartphone out there. Even the Aqua Team Hunger Force and Pete Townsend make cameos in the spot.

In the ad, Samsung says they built the Galaxy S II to be the "best and brightest" and although the ad didn't say so, you know that the next words that Samsung was thinking was, "among ALL smartphones". Hey, it's just the way that Samsung is wired. And isn't it interesting that Samsung elected to use the Sprint variant of the phone, known as the Samsung Epic 4G Touch, in the ad. It is the only model of the three U.S. versions to have the larger 4.52 inch Super AMOLED Plus screen and the heavily demanded Samsung Exynos 1.2GHz dual-core processor.

source: YouTube via AndroidGuys

71 Comments
  • Options
    Close




posted on 12 Sep 2011, 13:42 8

1. WirelessCon (Posts: 309; Member since: 11 May 2010)


Well, that was boring.

posted on 12 Sep 2011, 13:48

2. Laron (unregistered)


I hope that they release a version that has a keyboard like the first Epic model, even though I highly doubt it. The Samsung Epic 4G was a very good device, my first smartphone in like 2 years.

posted on 12 Sep 2011, 13:52

3. bolaG (Posts: 468; Member since: 15 Aug 2011)


Hands down I would agree the sgs2 would be the best if it was on the best network(VZW) and with the best data(LTE).

posted on 12 Sep 2011, 13:57 4

4. darth8ball (Posts: 519; Member since: 02 Aug 2011)


If you like this phone and want this phone.....Buy it launch day because Apple will be trying to get it off the shelves.

posted on 12 Sep 2011, 15:40 1

39. Kjayhawk (Posts: 282; Member since: 07 Oct 2010)


This phone looks much more like the G2X than the iPhone. This phone looks a lot more like other phones than it does the iPhone. Getting rid of the middle button makes the device look a hell of a lot better. Thats opinion based of course

posted on 12 Sep 2011, 13:59 4

5. biophone (Posts: 1893; Member since: 15 Jun 2011)


The bionic is better the iPhone 5 will be better the evo 3d is better the sensation is better the photon is better then the gs2. So that puts you at sixth congrats samsung.

posted on 12 Sep 2011, 14:05 6

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


can you name me all the facts besides your personal opinion that make that ridiculous comment true, biophone?

posted on 12 Sep 2011, 14:45

15. biophone (Posts: 1893; Member since: 15 Jun 2011)


Its not based on fact its better because none of them have touchwiz. I just really dont like samsung and touchwiz. Again i was making a joke based on the insane claim that they are the best. I disagree. You all get upset because the iphone commercial says if you dont have a iphone. Samsung just is so full of thenselves they say we are the best and go and copy apple. Best is subjective to the person. Go ahead and yell about ios 5.

posted on 12 Sep 2011, 15:20 4

33. ilia1986 (unregistered)


Oh I will not yell anymore about iOS 5. My next phone is an Android phone. I have said it many times. Ever since WWDC 2011.

posted on 12 Sep 2011, 16:01 6

42. Ionious (Posts: 4; Member since: 12 Sep 2011)


Hey biophone you a$$,

If you don't like touchwizz just use a different launcher or install a different ROM.

But hey I guess you've no idea what I'm talking about cause you don't have a clue what you're talking about.

The iPhone is not the best smartphone in the world DEAL WITH IT

Sincerely, GSII owner.

posted on 12 Sep 2011, 16:44 2

45. E.N. (Posts: 2224; Member since: 25 Jan 2009)


biophone does have a point though. His point was that best is subjective.

And like he said, this ad is just as snooty as Apple's "you don't have an iPhone" ad. Basically this ad is saying "Samsung is the best because we say it is."

And yes, we can all agree that the iPhone 4 is not the best smartphone

posted on 18 Sep 2011, 00:45 1

71. shayan (Posts: 145; Member since: 09 Sep 2010)


best is not always subjective. best looking is subjective. somtimes its jst a act. like being the fastest. the fastetst cpu in a mobile phone is exynos. ( and Im not talking about clock speed.) you cant say tegra II is faster, couse you like it better.
and super amoled plus is the best in the field of contrast. this one to is not subjective.

posted on 12 Sep 2011, 18:59

55. biophone (Posts: 1893; Member since: 15 Jun 2011)


Err yes i know what that is but everything is better stock if you ask me. I never said the iphone is the best as its all subjective just said its moronic to say the gs2 is the best when its so subjective. I feel that alot of phones are better then the gs2 but you single out one phone becase you are a fanboy. Your not even worth my time you useless fanboy.

posted on 12 Sep 2011, 19:26 3

57. Ionious (Posts: 4; Member since: 12 Sep 2011)


Well apparently I am given the comment you replied. *sigh*

Fastest phone, most memory, most ram, best camera (second best to the N8) , SAMOLED Plus ...

Dude I've used all of the competitor smartphones, when I say the GS2 is the best phone there is I know damn well what I am saying.

You said before that you put the GS2 in 6th place - therefore someone must be in 1st.
I say again: You've no clue what you're talking about.

You can get your excuses that its subjective bla bla bla - fact is the best phone is always out there. Getting replaced every couple of months.

posted on 12 Sep 2011, 14:06 5

8. ilia1986 (unregistered)


Right.. the iPhone 5 is better.

Riiiiiiiiiiiiiiiiiiiiiight.

Did you hear the last report? Aparently the iphone 5 is going to have the SAME 512MB of Ram, iSheep!

Outdated hardware + very outdated software + not being here yet when all the others are way ahead = FAIL.

posted on 12 Sep 2011, 14:46 6

16. biophone (Posts: 1893; Member since: 15 Jun 2011)


And yet who cares as it wont ever lag.

posted on 12 Sep 2011, 14:51 2

18. remixfa (Posts: 13902; Member since: 19 Dec 2008)


if the dedicated app list started lagging, that would be a sad sad day indeed. :)

posted on 12 Sep 2011, 14:55

21. biophone (Posts: 1893; Member since: 15 Jun 2011)


Hahahaha

posted on 12 Sep 2011, 15:00 4

26. ilia1986 (unregistered)


The Nokia 1280 also doesn't lag. At all. Why don't you get that instead, if all you care about is your phone not lagging?

And guess what - the SGS2 does NOT lag. Other Android phones might lag - but when they are upgraded to custom roms - the lag is gone.

posted on 12 Sep 2011, 16:53

48. E.N. (Posts: 2224; Member since: 25 Jan 2009)


I really don't see why you keep using the Nokia 1280 as an example. No matter how much you try to spin it, lag is not a good thing and having more lag doesn't mean your device is better. You're using some twisted reasoning.

And my experience with lag on Android wasn't just in the homescreen. It's system wide. If the widgets, live wallpapers and all that jazz affects the phone when not in the homescreen, then that's not being more complicated, that's just bad design.

posted on 12 Sep 2011, 17:40 1

49. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


I have a friend who is a programmer for over 20+ years -- right now he is working on a project using COBOL because a certain gov't agency never updated their mainframe.

He told me when memory was expensive, people wrote really good code and in today's environment, with memory being so cheap the art of writing "good code" is lost. Apple, being one of the few remaining large software company, writes amazing code.

With revolutionary code coming in the iOS5, a faster processor (dual-core A5), etc, 512MB of Ram is not a deal killer. People who grew with Microsoft Windows 3.1 knows about bloatware. Also, the 512MB is a rumor as well.

posted on 12 Sep 2011, 21:41 1

60. firebo14 (Posts: 77; Member since: 16 Aug 2011)


bionic isnt great, the vid camera and phone speed is below the sgs2.

posted on 12 Sep 2011, 14:06 2

7. gallitoking (Posts: 4682; Member since: 17 May 2011)


wow... being the best Android phone ever .... hmmm lets break it down... the SGII are not officially released in the States... after everyone had already had it... this commercial would have been fine 6 months ago.. not in September when the iphone 5 is soon to be released. we have the Prime coming... and the Bionic which will put up some fight... too little too late for this commercial.....


ps.. just stick to saturating the market with your phones and dont worry about being the best ok...

posted on 12 Sep 2011, 16:03 4

43. Ionious (Posts: 4; Member since: 12 Sep 2011)


Dude the Bionic is so overrated...seriously...does not compare to GSII

posted on 12 Sep 2011, 14:12 10

9. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Best phone is subjective. People have different preferences.

posted on 12 Sep 2011, 14:14 4

10. ilia1986 (unregistered)


You know what's now subjective, taco? Market share.

Even before the SGS2:

40% vs 28%. That's 12% more, taco. For the FREE people here.

posted on 12 Sep 2011, 14:44

14. darth8ball (Posts: 519; Member since: 02 Aug 2011)


why I can't believe I'm saying this here goes.....

taco is right you are wrong ilia.

best is subjective
40% vs 28% means majority not best.
opinion is always subjective. majority is opinion

Now don't get used to the backup taco.....unless you stay objective and keep your manners.

posted on 12 Sep 2011, 14:50 1

17. ilia1986 (unregistered)


Well I hate to admit it but appears to be that taco is right. I was expecting him to pop up with his usual "Android sucks, iPhone rulez" stuff - and hence plunged a bit earlier than needed for the counter attack.

Yes best IS subjective. Personal preferences are of course the main factor when choosing a phone.

posted on 12 Sep 2011, 14:55 3

22. remixfa (Posts: 13902; Member since: 19 Dec 2008)


lol, so used to taco's antics that you were pre-attacking him huh? lol


The best is subjective when you are talking about preference. When you are talking about hardware capability, however, it is not. Its quite black and white. At this very moment in time the best hardware and performance is found in the SGS2, bar none.



Thats the best that I'm talking about, because honestly, thats the "best" that I care about. Im in it for the raw power, beautiful screens, and connectivity options. i could care less about what they skinned android with, as I'll probably remove it anyways. I just want that raw power! :)



And according to this.. not only is the SGS2 the best by a margin of nearly double, the jesusphone barely makes the list. Woopsie.
http://images.anandtech.com/graphs/graph4686/41035.png

posted on 12 Sep 2011, 15:04

28. ilia1986 (unregistered)


Bwhahahah lol nice remix! Even the old Moto Droid 1 is better than the iPhone 4!!!! :D

posted on 12 Sep 2011, 14:53 1

19. biophone (Posts: 1893; Member since: 15 Jun 2011)


Um lets see he wasnt even talkin bot the iphone. How do you know he wasnt talking about an android phone.

posted on 12 Sep 2011, 14:56 2

23. remixfa (Posts: 13902; Member since: 19 Dec 2008)


because its taco. there is no need to even think otherwise. :)

posted on 12 Sep 2011, 14:58 1

25. ilia1986 (unregistered)


Oh cmon. What phone taco could possibly be talking about if not the iPhone. We have known him long enough.

posted on 12 Sep 2011, 19:16

56. biophone (Posts: 1893; Member since: 15 Jun 2011)


All he said was best is subjective. You assumed the iphone and made a complete ass out pf yourself if you ask me.

posted on 12 Sep 2011, 17:45

50. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


@ ilia1986 :

I take it you never went a top-ranked graduate business program. If you did, you will realize market share by itself is a poor metric. Unless, you are talking about market share of profits for the industry.

Nokia at one time had the biggest marketshare, so did Motorola and so did RIM for smart phones. Where are these companies now?

posted on 13 Sep 2011, 11:41

68. remixfa (Posts: 13902; Member since: 19 Dec 2008)


judging by most of your comments, i would assume you havent either, and if you did you either cheated your way through or failed out.

posted on 14 Sep 2011, 12:16

70. drksilenc (Posts: 5; Member since: 31 Mar 2010)


all there profits are in the poor house just like there market shares

posted on 12 Sep 2011, 14:30 1

12. rican (Posts: 132; Member since: 02 Jul 2011)


damn taco is that you. that was a very good and honest comment

posted on 12 Sep 2011, 14:41

13. darth8ball (Posts: 519; Member since: 02 Aug 2011)


No way man someone else has got to be posting for taco

posted on 12 Sep 2011, 14:57 4

24. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Gallito is taking taco's crown for biggest idiot troll on the boards. Who knows, maybe taco is tired of being the clown and wants to be taken more seriously? Could it be?

posted on 12 Sep 2011, 15:08 1

29. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


Everyone eventually feel they want their opinion to be considered unbiased. Even with the right arguments your voice is to others nothing but a cry from a fanboy. But when you grow it out you make things better for everyone..... Now we need to make and android fanboy less biased to bring the equilibrium back

posted on 12 Sep 2011, 15:10

30. remixfa (Posts: 13902; Member since: 19 Dec 2008)


equillibrium is still there. As taco has settled down over the last few days/week gallito has ramped it up... to classic taco levels and beyond.

posted on 12 Sep 2011, 15:14 1

31. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


Yeah guess you are right.

posted on 12 Sep 2011, 17:45

51. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


Once again, the pot calls the kettle black.

posted on 13 Sep 2011, 09:21

65. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Arent you the guy that regularly attacks me and tries to convince people that I have no points and am constantly wrong.. only to be proven wrong yourself? Dont you also have to thumb up your own comments because noone else agrees with you when you attack me baselessly... kinda like right now?

Yea, thats you.

posted on 12 Sep 2011, 15:03 1

27. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


This is one of the times I agree with you man. Best is what I choose and what feeds my needs. Nice and clean comment without a pinch of fanboysm. Keep it like that :D

posted on 12 Sep 2011, 15:37

38. Kjayhawk (Posts: 282; Member since: 07 Oct 2010)


couldn't agree more. Everything is up to the consumer

posted on 12 Sep 2011, 15:59

40. remixfa (Posts: 13902; Member since: 19 Dec 2008)


see.. this is what weve been trying to tell ya. If you dont act crazy, we wont treat you like you are. Isnt getting a lot of thumbs up, fun? :)

posted on 12 Sep 2011, 14:28

11. networkdood (Posts: 6250; Member since: 31 Mar 2010)


ok, what does the average consumer gain from knowing the market share of a device or OS? Amazingly enough, taco (bell) is correct - best phone is in the eye of the beholder. And, in my eyes just about any high-end ANDROID phone is as good or better than iphone 4. Iphone 5 does not sound like it will be much better, but we will have to wait and see next month. The wife will be getting one. I am still in disbelief that apple is suing android manufacturers over the shape of a phone when I5 is supposed to have a notification drop down. I still love my captivate phone. It now has the latest Gingerbread release on it, ahead of AT&T's schedule.

posted on 12 Sep 2011, 15:27

36. darth8ball (Posts: 519; Member since: 02 Aug 2011)


Market share is for two people.
1. stock brokers/investment bankers
2. sheep, who need to own only if it's the most popular thing

posted on 12 Sep 2011, 14:53

20. grulezdiaz (unregistered)


Android users enjoy your device and be happy. IOS users enjoy your device and be happy. Why do you guy hate on phones? Yeah this might be the best phone! But guess what 1 or 2 months later it wont be anymore.

posted on 12 Sep 2011, 15:21 1

34. zuno gyakusatsu (Posts: 257; Member since: 16 Mar 2010)


at least it will be until the iphone 5 comes out.

posted on 12 Sep 2011, 15:16

32. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


I think it may be the type of comercial campaign android needs to push I bit further its sales for flashgrip devices

posted on 12 Sep 2011, 15:23

35. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)


If you're not first, you're last.

posted on 12 Sep 2011, 15:31 1

37. dvancleave (Posts: 32; Member since: 19 Jul 2010)


I have seen the benchmark tests and even played with an unlocked version of this device from the UK. There is no contesting that the hardware is top notch, just as the original Galaxy S lineup was last year. Personally, I bought into the Galaxy S bling in the flavor of the Epic 4G. I am one of the twindling numbers that still prefers a slide-out keyboard. This coupled with the Super AmoLED display sold me. The disappointment is in the follow-up support (or lack of) from Samsung. You may be getting the best hardware out there. But hardware is only half of the equation. Just don't expect to see Android OS updates coming your way anytime soon. Just look at all of the original Galaxy S phones or any other Samsung Android phone for that matter. Then look at the list of updates since their release.

posted on 12 Sep 2011, 15:59

41. Shah (unregistered)


@biophone...you don't like samsung simply because of touchwiz??? you are an idiot buddy and apple slave...

posted on 12 Sep 2011, 16:40

44. edpad90 (Posts: 23; Member since: 03 Aug 2011)


OK I was reading this post and it says that the only version to carry the exynos will be sprint? or the AT&T version will have it too?

posted on 12 Sep 2011, 16:44 2

46. gallitoking (Posts: 4682; Member since: 17 May 2011)


Samsung may have the best specs.... other than geeks nobody cares about specs or benchmark or what kind of chip the phone has.... the average consumer will not buy a SGII aside of the family geek advising... and this site is mostly for geeks... thats whay u guys never see my point of view... like I care... you guys are a bunch of hypocrites.. that the people choose... if the choose the iphone they are called isheep... but if the happen to choose Android based on an advise of a geek.. then he made a perfect choice...


ps... Samsung slaves.... are no different than isheep or any other followers...

posted on 12 Sep 2011, 16:52 2

47. edpad90 (Posts: 23; Member since: 03 Aug 2011)


This dude is right. I love my android phones as much as i dislike iphone for my needs. Not every person has same needs. We need to learn how to respect others choices.

posted on 12 Sep 2011, 17:48

52. Dj21o (Posts: 437; Member since: 19 May 2011)


WINNING.

Want to comment? Please login or register.

Latest stories