"Introducing the new generation of the pad," says the Jobs character as he pulls the Action Pad from his back pocket, angel wings all a flutter. The 20 second ad ends with Ah-Ken, still in character, saying, "Thank God I finally get to play (with) other tablets." The ad has drawn some strong some sharp rebukes and criticism even though the ad never mentions Steve Jobs by name. Chelsea Chen, a spokeswoman for Action Electronics, said that "Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good."
Some of those criticizing the ad are calling for a boycott of Action Electronics' products. Chen stated the obvious when she said, "It's just an impersonator, not Jobs," and added, "We have no choice but to use Android, we can't use iOS." Of course, the irony in the ad is that Steve Jobs wanted to destroy Android, considering it a "stolen product."
It isn't the first time that the likeness of Steve Jobs has been used to sell a product in Taiwan. Last year, a Jobs look-alike sold a brand of green tea on television.