Is an Apple iPad Pro coming? Analysts speak out
RW Baird's Will Power (hey, we don't make these names up) says that most iPads are used for game playing and for watching video instead of using the slate to enhance productivity. Power notes that based on Gartner's prediction that 300 million PCs will ship this year against 180 million tablets, "There's still a significant growth opportunity for tablets and Apple is trying to find ways to further segment the market."
Barclay's Ben Reitzes sees Apple offering a 13 inch iPad for the enterprise. The analyst sees the 64-bit A7 processor as being the perfect chip to drive such a device. Piper Jaffray's Munster says that the 64-bit chip offers a level of security necessary for the business market. Meanwhile, Tony Sacconaghi of Sanford C. Bernstein pointed out some comments made by Apple CEO Tim Cook, putting down rival tablet makers. Cook said that Apple's rivals want to turn PCs into tablets and tablets into PCs.
As a result of that statement, Sacconaghi expects Apple to offer a touchscreen notebook that could fold into a tablet and weigh under 2 pounds. "A successful converged device offered by Apple could be a huge opportunity, adding tens of billions of dollars in net incremental revenues," the analyst said.
1. Topcat488 (Posts: 1170; Member since: 29 Sep 2012)
8 to 1 M$ to SUE, taking all bets.
The name PRO, belongs to the "Surface" line of products!!!
3. cc3493 (Posts: 155; Member since: 06 Jul 2013)
Actually, "PRO" has been used on many devices, like macbook pro and vaio pro. I dont think they own it but i hate seeing everyone use the word pro. It's like they spent all that time designing a product but give it an overused and wrongly used name.
18. techaman (unregistered)
no but if its true about apple doing a snap on style keyboard like the surface i bet you will see a law suit lol apple how you like those apples. pun intended
13. ianbbaa (Posts: 216; Member since: 20 Mar 2013)
actually i quess they might come up with the same concept of Surface PRO for MB Air - small, thin, touch display with detachable keyboard dock. So MB Air will become "better" surface pro (for some).
24. dranis6 (Posts: 8; Member since: 27 Oct 2013)
Yep. Microsoft invented shortening the word professional to "pro". Nobody has ever used it in a product name before.
5. Penny (Posts: 1243; Member since: 04 Feb 2011)
While reducing the Surface Pro's marketshare in the "profession tablet" market, if such a thing exists, this would probably boost the actual sales numbers of the Surface Pro. If anything, it would serve to validate that such a market exists and bring attention to any product within that category.
10. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)
i think not. If this iPad Pro comes out. And carrying an ARM chip, this cannot by far compete with the Surface Pro. If it would have been Mac Touch hasswell chip, could be.
But Tim Cook is so arogant that saying "MS is confusing the consumer from a tablet and a PC" He may eat his words someday. Some people doesn't learn.
11. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
Have you recently seen MicroSoft's market share of it's once dominate empire?
MS was asleep at the switch when Google came out of nowhere.
25. dranis6 (Posts: 8; Member since: 27 Oct 2013)
How? Nobody is buying them. People would have to be buying them for this to effect anything.
4. doubler86 (Posts: 319; Member since: 26 Jan 2011)
Ya wasn't this analysis one of the rumors from like a week ago? So call industry analyst always believe Apple will do more than they actually will. It's not the same company anymore, No TV, No 12" to 13" tablet no phablet next year. I'll take any bets
6. ArtSim98 (Posts: 3197; Member since: 21 Dec 2012)
iPad would finally become useful. No match for Windows 8 tablets/hybrids though.
7. Pancholo (Posts: 377; Member since: 27 Feb 2012)
They would need to make OS X+ touch-friendly for something like that. Otherwise, I don't see an iOS powerhouse that will rival Windows 8.1 and up. Bear with me and leave your fangirl attitude in the closet for a while: I'm only talking within the context of a touch-friendly, full-fledged OS, not a portable game console or photo booth, which is what people seem to use tablets for.
Anyway, Apple has said time and time again that "tablets will never replace laptops/desktops." Let's see if they give up and come with something worth our tappity-taps.
8. ilia1986 (unregistered)
"Cook said that Apple's rivals want to turn PCs into tablets and tablets into PCs."
The inability to understand that a Tablet IS AND SHOULD BE A PC, because PCs can do everything but with the tablet form factor and battery life - have all the advantages of the "tablet" - are thus the perfect device - truly baffles me. Even for such an ignorant CEO as cook.
9. Pancholo (Posts: 377; Member since: 27 Feb 2012)
Perfect statement, though I suppose old habits die hard (especially when trying to keep a certain image or philosophy).
12. ardent1 (Posts: 1997; Member since: 16 Apr 2011)
The rest of us got what Tim Cook was talking about.
Tablets have a different user interface / interactivity than PC. Tablets are based on multi-touch as opposed to a mouse and a keyboard.
14. ilia1986 (unregistered)
You still live in 2010 mate. Look at the Ativ Q. Look at the Surface pro. Look at the zillion of Android and Windows 8.1 slates, convertibles and transformers! These are all PCs! And they have multi-touch!
15. twens (Posts: 697; Member since: 25 Feb 2012)
To add to what you said. Who says a tablet should only be used for playing games and consuming media? To me a tablet is supposed to be that pc that you can carry around. A pc is not supposed to be stagnant. A true pc needs to be mobile and I believe a tablet that doesn't act like a pc is totally useless. That's why I sold my iPad and using only my note 3. It's useless to buy a big slate that only surfs the Web and plays games.
Phones are getting big enough for all those media consumption. We don't need tablets for those. We need tablets that will replace our laptops.
My friends surface pro is just amazing. The way he integrates the device into his lifestyle is just pure wonder. I get jealous when he connects it to his HD TV via hdmi. That's what tablets are supposed to be.
16. Penny (Posts: 1243; Member since: 04 Feb 2011)
You know, it's funny that you say tablets have a different mechanism for interaction from a PC, because they actually seem to be a precursor to the evolution of the PC.
In the computation world, we are achieving greater and greater performance with greater and greater mobility. The trend is toward making real PC performance portable, which it already very much is if you compare today's tablets to laptops from a few years ago. We're approaching a stage where tablets will be close enough in performance to laptops that the entire laptop industry will be displaced. But you know why that wouldn't be a surprise? It's because we already see and acknowledge the tablet as a mobile computer, as similar to a laptop but even more portable.
The portability doesn't just come from the size, either; it's equally important that they devised a way to eliminate the need for peripherals like a keyboard and mouse. Eventually, when we reach the stage that tablets provide as much horsepower as would be needed for all except demanding professionals, more people will opt for the tablet as well.
And the tablet is not even the end-game; it's simply the next step in the evolution. The next step after that might be everything done by your phone, as Ubuntu is trying to achieve already. Then after that we might start seeing virtual devices rather than physical devices. We're looking forward to a civilization in which PCs don't remain enclosed in a large case next to your desk, but are rather woven into the very fabric of the world we live in.
17. techaman (unregistered)
if anyone wants to corner the market and replace a desktop just take the windows pro2 and have a work station dock and home dock you put it on the dock and boom you get 2 tb hard drive storage and you could add a few bypass routes for the processor to use the docks ram of 4 gb ram or even dock it and have everything done with the dock hardware 4 gb processor and 4 to 8 gig ram and 2 tb storage all that stuff would make main company's switch and they could take them home for work and on the go work with a nox style lock and remote access,when docked the tablet would become just a touch screen and in the os you could swipe drag and drop stuff from dock hard drive to tablets rom.
there you go companys if you want any other ideas hit me up lol
20. theoak (Posts: 320; Member since: 16 Nov 2011)
No need for a pro model. That is where the Mac Air models come in - keyboard, usb, SSD, etc ...
21. silencer271 (Posts: 223; Member since: 05 Apr 2013)
Did this rumor also come form iphonearenas box of other garbage rumors that never fruit?
22. dratomic (Posts: 474; Member since: 09 Oct 2013)
ipad is like a digital picture frame to me. no "pro" name makes a device professional.
23. 9thWonderful (Posts: 232; Member since: 24 Jan 2013)
it's only a matter of time before tablet manufacturers start going after the space that MS occupies w/their uniquely capable tablets. I just hope they aren't as clunky as the Surface design.
26. getothepoint (Posts: 4; Member since: 27 Dec 2013)
I, personally, would have no use for a physical keyboard, I like my Ipad because it doesn't have one. I enjoy the ability to use it under any lighting conditions, in any position.