Is "One Sony" really "One Sony + Android"?
0. phoneArena 13 Apr 2012, 10:29 posted on
When Kaz Hirai first mentioned the new "One Sony" initiative, he mentioned a component of the plan that isn't a major bullet point in the final draft, but one that could be extremely important to how Sony moves forward with its products...
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1. pongkie (Posts: 516; Member since: 20 Aug 2011)
no because steve is dead. like a typical businessman and most likely educated at one very prestigious business schools out there hirai is cost cutting, streamlining to save the company.
16. pongkie (Posts: 516; Member since: 20 Aug 2011)
wow great somehow the title of this article change. nice move
3. rendHELL (Posts: 304; Member since: 09 Nov 2011)
"One Sony + Google".....
I like this line...
but soon it should be... Vita OS for it's mobile...
4. bolaG (Posts: 468; Member since: 15 Aug 2011)
Good article Michael, I like where Sony is heading and lets hope they do intergrate their products more but be nothing like Apples closed ecosystem.
5. jellytime (Posts: 135; Member since: 05 Dec 2011)
Sony is making Iphone 4s camera and they probably worked together before Steve died so I'm pretty sure that Steve has talked with Kaz Hirai
and also Jobs always admred Sony which is written in the article but I'm not sure if that is true.
6. EclipseGSX (Posts: 1705; Member since: 18 Oct 2011)
Lol PA changed the image and the headline
7. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Yeah, my bad. The original idea didn't really match what I ended up writing, and I forgot to change those before the original post.
8. Commentator (Posts: 3144; Member since: 16 Aug 2011)
I don't think Apple would be too thrilled to be described as "incestuous," but, then again, "incest is wincest," as the old saying goes.
9. darac (Posts: 2156; Member since: 17 Oct 2011)
The strategy sounds perfect, but the company will need to be focused, efficient and determinate to make it really tick.
And for that you need a really special CEO, a visionary with complete authority. Ahem, and no, that doesn't necessarily mean a Steve Jobs clone.
If it works out, Sony could start making history in the coming years.
Anyway I'm holding up for their "mint" top dog phone in September. I sense something pretty sweet there.
Oh and yes, Android and Google all the way! That is the key for their strategy.
Sony loves Android openly, they thanked Google for it bunch of times on their facebook page.
Btw, I've read somewhere that Steve Jobs' first smartphone was Sony Ericsson P900.
11. dmn666 (Posts: 244; Member since: 19 Oct 2011)
Right on, dude! It'll be a challenging task for Kaz. Let's hope for the best.
Btw, I'm also waiting for 'mint' as well. Hayabusa is not looking very promising based on what I've read today at xperiablog.net. Looks like I'm gonna get Xperia S for now.
10. spiderpig2894 (Posts: 557; Member since: 10 Jan 2012)
Sony is now seeding ICS for Arc S, neo V and Ray!
12. dmn666 (Posts: 244; Member since: 19 Oct 2011)
Good article, Michael. Android can be their savior at this moment. But eventually, they are gonna have to develop an in-house os to hit the jackpot. And that's not an easy task at all. iOS has been a major key to Apple's success and fat margin as well.
13. dmn666 (Posts: 244; Member since: 19 Oct 2011)
Oh, I'd love to see a TV with PS integrated just like some Sharp TVs came with built-in blu-ray player. They can shove a PS into the base at least :P. Now that would be one heck of a TV. I don't think any other TV manufacturer can match that. Think about it, Sony :)
14. Dr.Phil (Posts: 1023; Member since: 14 Feb 2011)
When I saw them name their new business strategy "Sony One" I couldn't help but think of Ford and their "Ford One" strategy. Ford was successful with their strategy so I hope Sony finds the same success. Actually the strategies themselves are not that different, just applied to different markets.
15. Dr.Phil (Posts: 1023; Member since: 14 Feb 2011)
Excuse me I meant "One Sony" not "Sony One" and "One Ford".
17. ZetanAlaz (Posts: 14; Member since: 05 Apr 2012)
Sony is not on the mainstream of smartphone.. They said, Xperia with quad core will be on 2013 or so.. This strategy, ehmmm... Let's see for the couple years from now.. Jobs wanted Sony to be like Apple (at least), but seems Hirai had his own thought about it..
18. BenCjamin (Posts: 80; Member since: 13 May 2011)
I am excited for Sony. Since they dropped Ericsson I am hoping to see some sweet products from them and they've already shown a taste of their potential with their new Xperia Ion and Xperia S.They have the gaming side of things already so if they swing it right they're products will blow the competition out of the water. Unfortunately i feel like they're trying to play catch up with everyone else since the Xperia Ion & S are their first dual-core phones Plus they're an american company. Long live America! Now if we could only get them to put in a processor that is better than that Qualcomm piece of crap....
20. remixfa (Posts: 14255; Member since: 19 Dec 2008)
who in the world would ever think sony was american!? lol
22. bvalde09 (Posts: 175; Member since: 22 Nov 2011)
LMFAO @BenCjamin please make some research first
21. remixfa (Posts: 14255; Member since: 19 Dec 2008)
Sony has been bouncing on the verge of non-relevance for quite a while. Compared to the PS2, the PS3 is a failure, and except for a few of our local Sony fanboys here, they are all but non existant in the phone world. If it wasnt for their top notch TVs and bluray licencing fees they would not have much brand power left. I like their designs, but they need parity with their devices and they need it fast.
They remind me a lot of motorola a few years ago... they know they are in trouble but instead of focusing they are throwing everything against the wall and hoping for a hail Mary. Just like Moto it didnt work very well. Just like Moto, Android is their hail Mary if they can get their act together. Its free without google apps, its pliable, and now its stable. The Vita should have been android based. That would have made a lot more sense than VitaOS.. especially with digital downloads. then they could have instantly given the Vita AND their Android phones access to the full library of the same games. Easier for developers, easier for them.
We'll see what happens. Hopefully they get their heads out of their butts. I would hate to see a once great brand like Sony having to be on bended knee to another company just like Moto.
23. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
I can't tell if your view of Sony is outdated or just very US-centric. Do you realize that XBox 360 had a year headstart and right now it is only 2 million in global hardware sales ahead of the PS3 (and is the best selling system of the past couple years? That is far from being a failure, and saying "compared to the PS2" is just silly. That's like saying that lightbulbs are a failure compared to sunshine or that Rovio's next game will be a failure compared to Angry Birds. You can't compare anything to cultural phenomena like that.
The Vita being Android would have made it an instant failure. The whole point of the system is that it's an extension of the PS3, not an extension of your phone/tablet. If I were to buy a Vita, it would be to take my PS3 games with me, not to have dual-sticks while playing Zenonia. And Android Vita would be a device with no real point, because it wouldn't replace your phone, or your tablet. The point is to offer a gaming experience above and beyond mobile.
I like the way Sony is going. I think Kaz Hirai is a super smart guy, and I think he's got the right ideas moving forward.
24. remixfa (Posts: 14255; Member since: 19 Dec 2008)
It was relatively speaking. The PS3 is a failure compared to past attempts. The PS1 and PS2 were market dominating devices that sold hundreds of millions in their lifetimes. Comparing the PS3 to them and calling it a failure is OK. Its just like if the iphone5 comes out and it fails to achieve sales anywhere near the i4 or i4s and comes in second place to the SGS3 in sales. It would be a failure by Apple standards of sales.
Worldwide sales are interesting. In america, the 360 dominates by a wide margin. In fact it dominates pretty much everywhere except asia where the PS3 has the lead. It mirrors the phone wars decently well.
The Vita being android or VitaOS has nothing to do with the ability to take PS3 games with you. They already have playstation games porting to android for their phone. And there is no reason an android based device couldnt connect to the PS3. Its just drivers. Had they taken the amazon route and completely reskinned android most people wouldnt know the difference anyways. The Vita has no real point as it is and wont survive the market, much like the last few playstation portables. Being android would have at least given them the capability to do more while putting less internal resources into making it compatible compared to building a whole new OS.
Sony is the Apple of the gaming world. They came out of pretty much nowhere to become an over night sensation. In their arrogance they assume that people will just continue to buy whatever they put out and are behind the curve in many respects and it has cost them dearly. The playstation didnt start catching up for years, and it is already falling behind again. The 360 may of had a 1 year lead but it is picking up steam again while the PS3 is losing it. Dont forget, I came from a gaming site that I contributed to, I am very aware of that industry as well. Console sales are great, but an important factor is software sales, which tells you who is actually using the console. Last month Mass Effect 2 sold at a 4 to 1 ratio on the 360 vs the PS3 version. Thats pretty common.
I have both systems. My PS3 is mostly just a bluray player,90% of any gaming I do is on the 360. For all intensive purposes, the PS3 IS a failure... for both hardware and software sales.
Dont forget, they dont make money on the PS3, they make money on software licencing. And on that front, last I checked, 360 owners were buying about 300%+ more software and accessories than PS3 owners. Thats a pretty serious divide.
More people own/use a PS2 than a PS3 still.
25. remixfa (Posts: 14255; Member since: 19 Dec 2008)
In fact, it looks like the vita is already about dead. lackluster sales have developers jumping ship. Having android OS on there could have given it a lot more options and might have helped make it more viable.
27. thelegend6657 (unregistered)
I have a ps3 I can say it sucks
The games are better but they are also super expensive as there are no pirated ones
I fixed the ps3 3 exact times
1st time : display port broken and disc won't read
2nd time : disc stuck ( forgotten to take the disc out and dropped it while I was mopping the floor )
3rd time (last too ) : wont even boot up
I am not fixing it again as the parts are very expensive + I dropped the ps2 a lot too but no problems
And the price drop of the thing is stunning too
I buy it at the 1st week of launch at Dubai cost rm3000
6 months later rm800
29. remixfa (Posts: 14255; Member since: 19 Dec 2008)
pirating games retards development of future games. id rather pay the price knowing that it helps them make a sequel to games i like. . like Arkham City. :)
26. thelegend6657 (unregistered)
I would like the keep the current xperia arc s design and spec then slap wp7 on top of it
Arc s is a great phone but the ui is ugly and android does not run smoothly on it so slapping wp7 on it is a great choice