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Is Barnes & Noble about to 86 the Nook?

Posted: , by Alan F.

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Is Barnes & Noble about to 86 the Nook?
Back in February, Barnes & Noble's commitment to its Nook tablets was called into question after the New York Times reported that the company was looking to exit the hardware business. There might be some truth behind the rumors. For Mother's Day last month, Nook tablets were heavily discounted and for this past Sunday's Father's Day observance, Nook prices were slashed between $70 and $120.

Despite being labeled as a "limited time" price cut, Barnes & Noble announced on Monday that the new prices are sticking around, at least for now. This brings the price of the 8GB Barnes & Noble 7 inch Nook HD tablet down to $129 from $179. The 16GB slate is priced at $149 from $199. Even more dramatic is the price cut on the 9 inch Barnes & Noble Nook HD+, which is now priced at $149 for the 16GB variant and $179 for the 32GB model after a whopping $120 discount.

As you might expect, Barnes & Noble executives are keeping their chins up. Nook Media President Jamie Iannone called the sale a great chance for its customers to keep up with summer reading, and threw in some words about making reading more affordable. But it would seem that this is like the steward on the Titanic who told passengers to go back to bed because the ship merely threw a propeller. In other words, the Nook appears to be sinking rapidly.

Using these large price cuts and leaving them in place sounds like an inventory clearance sale. The last time we saw something like this was when HP slashed the price of its TouchPad to $99.99. The difference is that the webOS flavored slate was using an OS that had questionable future support while the Nooks are powered by a thriving Android platform that has a lot to offer buyers.

It certainly would appear that Barnes & Noble is clearing the shelves and might do what was talked about months ago, which is to shut down the hardware end of the business to concentrate on its Nook apps.

"With the fantastic success of our Father’s Day promotion, we decided to extend the great prices on NOOK HD and NOOK HD+ to help our customers gear up for a great summer reading season. In our stores and online, customers have embraced these beautifully designed, lightweight devices with stunning displays that offer great reading and entertainment content. We’re thrilled to keep in place our best prices ever and deliver great value to make reading more affordable."-Jamie Iannone, President, NOOK Media

source: Barnes&Noble via paidContent.org

7 Comments
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posted on 17 Jun 2013, 09:39

1. alpinejason (Posts: 262; Member since: 06 Sep 2011)


Why am I not surprised

posted on 17 Jun 2013, 09:53

2. fanboy1974 (Posts: 1291; Member since: 12 Nov 2011)


I returned my 9" nook yesterday. Even with play store there are apps not compatible with it. There are various issues with the stock ROM and the custom ROM selection is a joke. I picked up a in perfect condition 8gig Nexus 7 with official case for $120 on craigslist and it's a far better experience. Space is limited but it will hold me over until the 2nd gen nexus 7 comes out. When it comes to Android tablets Nexus is the way to go.
The only saving grace on the nook is the display.

posted on 17 Jun 2013, 10:09

3. 7thspaceman (Posts: 1145; Member since: 14 Feb 2011)


hmm maybe we will finally see the Windows Rt nook because Microsoft buys up the Barnes and Noble tablet division. buy frankly I think Barnes and Noble should at least keep the
9 inch nook with a more compatible android system or running Windows RT because they sell
reading material and this the dawning of the tablet age which augment but not destroy the
Desktop computer

posted on 17 Jun 2013, 12:12

4. RaKithAPeiRiZ (Posts: 1381; Member since: 29 Dec 2011)


slash the HD+ to $99 ,and watch the internet go mad after it

posted on 17 Jun 2013, 15:10 1

5. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


Stick to what you're good at, like e-readers.

I use my Nook Glowlight on a daily basis, but it badly needs an update. A thinner bezel would help.

posted on 17 Jun 2013, 19:38

6. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


That was my thought process too. I use my OG Nook all the time; they're excellent for reading.

But when it comes to the HD Nooks... I'd just get a full fledge tablet so I can have the Nook app, the Kindle app, plus a number of other options become available all on one device.

posted on 17 Jun 2013, 21:14

7. Blazers (Posts: 245; Member since: 05 Dec 2011)


The Nook was the product that has kept Barnes and Noble from joining Borders. If they do indeed ax it, I wouldn't be surprised if they file for bankruptcy 8-12 months down the line.

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