Interview: HTC Head of Marketing on the partnership with Beats by Dr. Dre
0. phoneArena 21 Dec 2011, 05:41 posted on
One of the more interesting and notable announcements in the mobile industry this summer was HTC's partnership with Beats Electronics – the company that's responsible for the Beats by Dr. Dre headphones, speakers and audio enhancements in HP computers...
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1. rendHELL (Posts: 304; Member since: 09 Nov 2011)
"Can we expect a song by Dr. Dre featuring Peter Chou?"
2. davecann2 (Posts: 460; Member since: 15 Mar 2011)
Don’t be fooled... Beats Audio is so overrated! The sound quality is very poor... In my opinion the quality is on-par with Scull Candy. Don’t waste your money!!
I made the mistake of upgrading my HP laptop with Beats and I wish I could have gotten a refund for this crap.
5. HTCiscool (Posts: 449; Member since: 16 Jul 2011)
Hey man I probably got the same one as u. It really comes onto play when you've got the headphones in, then its quite good.
I admit they're not as good as say, Bose, but to be on par with Scullcandy is just sad...
7. davecann2 (Posts: 460; Member since: 15 Mar 2011)
hahah... ok maybe I am being a bit dramatic here. I did read that the headphones have decent sound quality.
3. arcq12 (Posts: 733; Member since: 13 Oct 2011)
I think Beats' Audio quality is great but the price is just not right. It's a rip off. And these Beats-Equipped phones are priced the same as other previous high-end HTC devices. I wonder how much profit their getting for every single Beats Headset/Earphones they sell.
4. roldefol (Posts: 3104; Member since: 28 Jan 2011)
It's both a benefit and a gimmick. I'm happy with the enhanced sound coming out of my Rezound, but I'm also sure a good equalizer app would do the trick too. The iBeats headphones are good, but like most Monster products their $100 retail price is outrageous. I wouldn't have bought the phone solely for Beats (the 720p screen sold me) but it's still a neat feature.
6. HTCiscool (Posts: 449; Member since: 16 Jul 2011)
Ok so Beats isn't the most amazing headphones you can get, but the public recognises them,
HTC knows that the average teenager thinks Beats are amazing and makes them more inclined to buy their products, basically they went with Beats because of their public recognition, even if they are terrible for the price.
9. systamatics (Posts: 63; Member since: 16 Nov 2011)
but what about the hardware!!! higher speakers !!!