Why do this? According to the Facebook-owned picture and video sharing site, users miss a whopping 70% of their feeds. As more and more friends, family and contacts join the site, that represents more and more things that you might never see. By putting those feeds that might be more important to you first, it improves the odds that you will see them.
The order will be based on your relationship with the person sending a post, and how timely it is. Also, the content of a picture or video carries a lot of weight in determining its placement in your feed.
Instagram admits that it might not get this right at first, and reiterates that you won't lose any pictures or videos from those you follow. "All the posts will still be there," says Instagram, "just in a different order."
If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.
We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months."-Instagram
source: Instagram via WindowsCentral