Insider says HTC is "in utter freefall"
0. phoneArena 22 May 2013, 11:56 posted on
Today has not been a good news day for HTC. Earlier, we not only heard that the company's Chief Product Officer had left the company last week, but another of a string of employees to leave the company recently told his former colleagues to "just quit. leave now." It has been a rough week, and now an inside source for The Verge has said that HTC is "in utter freefall"...
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1. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
Continue to not listen to customers and this is what happens. I have no sympathy, it's sad though because 2-3 years ago HTC was a leader in innovation.
7. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
You guys can down vote me as much as you want but HTC needs to hear the truth. I have nothing against HTC and think the ONE is a beautiful phone.
10. Stoli89 (Posts: 333; Member since: 28 Jun 2010)
The ONE is a beautifully designed device...at least as far as the exterior is concerned. But innovation...where in particular? Ultrapixels...really? Consider HTC's patent portfolio realtive to the rest of its peers. It's not exactly leading in that department. If it were, I doubt HTC would've made the error, if you believe it was an error. to source Nokia components for its "Distortion Free Recording".
Which brings to the following question...whatever happened to the Distortion Free Recording on the HTC ONE...is it on the device or not? Bueller...Bueller...
44. androidrocks (Posts: 33; Member since: 14 Apr 2012)
Stoli89, please read jcpwn2004 first post again, he wrote --> HTC "WAS" a leader in innovation
66. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)
The HTC has innovated with the One more then any other company. They have changed more about how we think of smartphones then the S4, LG Opt. or iPhone. The S4 may be leading in sale but, that says absolutely nothing about innovation. Nobody has Front facing speakers, None of the phones this year have a gapless metal casing. HTC has brought a new button layout to the table. Ultrapixel camera with a practical megapixel count. Had an IR Blaster b4 the S4. New app draw functionality. All of what I just listed were new things brought to the market with the One. I think they are still leading in innovation just not in sales and thats not there fault. Their going up against giants with HUGE marketing budgets.
56. HDShatter (Posts: 1021; Member since: 17 Jan 2013)
Its not on the versions of the HTC One produced after they ran out of mics.
96. gnacho2003 (Posts: 1; Member since: 24 May 2013)
I was wondering about the distortion free recording myself and emailed HTC asking about it. They got back to me within 12 hours, so the company actually is capable of good customer service, and said that the HTC One actually does have a microphone on the back for noise cancellation.
50. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)
You're right. I owned HTC exclusively for 3 years. And man, did they go down hill.
67. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)
We agree there. The One is a beautiful phone but, that doen't mean your comment wasn't wrong.
17. Rorschach (Posts: 37; Member since: 26 Apr 2013)
Even before this, you are actually going to use that “which” anyone would want to innovate and such is the case with HTC... If only one can assume that on such a basis they could have decided to do more, then HTC could have been much further than this. Ultrapixel? Seriously HTC, is that your answer?
35. speckledapple (Posts: 877; Member since: 29 Sep 2011)
hey I agree with you. They just lost it.
39. StringCheese01 (Posts: 62; Member since: 27 Jan 2012)
You know what could easily fix (some of) HTC's problems? DITCH Sense and go with stock Android!
They already make amazing hardware, but their software is overly complicated. Sense is powerful and beautiful, but I think Sammy had better luck with TouchWiz because it was a little less intricate. I hope this doesn't happen I was rooting for HTC :(
80. deacz (Posts: 148; Member since: 02 Nov 2011)
sense is worlds better than TouchWiz imo, lighter and better looking
45. Dr.Phil (Posts: 863; Member since: 14 Feb 2011)
Sometimes it takes a company to reach rock bottom before it can truly come out on top. The article mentions T-Mobile and how they were on a path to bankruptcy until they instituted their new "no contract" plans that have helped save the company (and their merger with Metro PCS did help a lot as well, but I moreso think of the merger as giving T-Mobile more time to implement the plans needed to set the company on the right path). I am also reminded of companies like Ford, one of Detroit's Big Three, and how it turned itself around by focusing on building cars consumers wanted (and they did it within a year. They were the first out of the Big Three to post a positive quarterly earnings report.)
You see, from here on out every decision HTC makes counts. They either have to make innovative and quality products or they will fail. I hope the best for them and I hope they become another success story.
57. HDShatter (Posts: 1021; Member since: 17 Jan 2013)
HTC doesn't listen to customers though so they will never regain what they lost.
86. pulkit.tyagi (banned) (Posts: 35; Member since: 15 Nov 2012)
all these articles talking about HTC's free fall remind me of 2011 & 2012 when nokia was going through the same phase but look at them today they are selling less devices but have returned to making profit . i think HTC still has a chance , they made very good devices up until desire hd and now with HTC one they have shown they can make a very good device.
62. av911 (Posts: 126; Member since: 19 Nov 2012)
I think T-Mobile rebounded when AT&T injected $4 billion dollars to T-Mobile for the failed acquisition.
97. lonehawk2k4 (Posts: 4; Member since: 16 Feb 2012)
i think that money went T-mobile's parent company Deutsche Telekom for Deutsche Telekom to use for themselves and not for T-mobile
65. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)
HTC has listened to customers. Just because they my not of included whatever feature you wanted doen't mean that you can ignore the tons of other thing HTC as changed year after year based on customer request.
- Streamlined UI. Sense 5 is WAY lighter then Touch Wiz which takes up half of the 16GB S4's memory.
- Attempting to make Sense 5 more intuitive with two button layout.
- HTC One Dev. Edition with Unlocked Boot-loader
- Front facing Speakers
- Premium materials
- Unibody design so your phone doesn't break into peaces every time you drop it.
- Blinkfeed because people wanted their social media in one place
I'm sure there is more...
They even went out of their way, directly breaking their own design strategy of "No moving parts" to make the Chinese version of the HTC One has dual sim slots AND a microSD slot because, because the market overwhelmingly demanded it.
People are always so hard on these companies as if they owe us everything we ask of no matter how impractical. HTC has not let the customers down, in fact it's exactly the opposite.
68. snowgator (Posts: 3187; Member since: 19 Jan 2011)
Well said, and a excellently written post, my friend. I regret I only have one "thumbs up" to give you.....
87. pulkit.tyagi (banned) (Posts: 35; Member since: 15 Nov 2012)
there let me help you out ! (Y)
74. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
They should'ev made a designer brand version, with premium materials, with no expense spared to a device that would attract everyone to pose, showoff, fashion, style, and prestige, like the iPhone. But no they should'ev tried with a Special-Edition!
Bootloaders are locked
No SD card
No removal battery
No Devs support
Hardly any ROMS for rooting aswell as for hackers
Listen to what you're customer needs and wants, not what you assume, or think, like!
Good luck, wishing all the best to HTC, bless™
78. ar2730 (Posts: 40; Member since: 24 May 2012)
Personally I don't need an SD card, a removal battery, and I don't do rooting. I consider myself an average consumer. 32 gigabytes an a battery that last all day is enough for me!!! Plus I think the design quality is on par with the iPhone! Th
98. lonehawk2k4 (Posts: 4; Member since: 16 Feb 2012)
Exactly people that go into these discussions are far more knowledgeable than the average buyer of smartphones and expect more when the status quo of the market is probably going to be lower since they're not that involved with the product. As long as it works and looks good they'll be happy with it without any complaints and they're the majority. Those of us that choose to root are the minorities and for the biggest amount of success companies will target the majority to maximized profit and sales.
Although as far as I know HTC is the only company that actually releases their phones with an unlocked bootloader. Since they knew there was a good amount of people rooting their devices they decided to make it open so it's an easier process. So anyone saying they don't listen to customer I would have to respectfully disagree with that point.
oh jeez this ended up being a lot longer than I thought. I guess thats what I get for ranting lol
2. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)
HTC and Peter Chou, don't give up, this is not the end of the world.
Keep it up! You're the One!
4. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
You think Chou is good? I think he's pretty ignorant. All he seems to care about when making new phones is Design and gimmicks like beats by dre or blink feed.
9. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)
Chou is a good CEO. Blinkfeed and Beats by Dre is not gimmick, Blinkfeed gives you latest news and Beats by Dre (speaker, headphone) have the best sound quality in my opinion.
20. cakvalasc (Posts: 17; Member since: 24 Jan 2010)
I just got the HTC one and love Blinkfeed and the speaker setup, it is fantastic design.
29. Rorschach (Posts: 37; Member since: 26 Apr 2013)
Blinkfeed, speakers nor the design contribute to adding a better user experience. GS4 gimmicks > HTC One.
48. greathero1 (Posts: 459; Member since: 13 Jun 2008)
Says who? The speakers are fantastic and I use Blink Feed regularly. Blink Feed has done a good job and aggregating news I feel is useful and want in one place with little effort. It definitely has improved my user experience. It might not be your cup of tea but for many others, it works quite well.
23. Paradox (Posts: 123; Member since: 08 Aug 2012)
Beats is a gimmick, because on the phone, it's just an equalizer. There is nothing special, that I know of, about beats phones that will actually increase the quality of sound. The beats name is used to trick consumers, such as yourself, who are unaware of this fact, into believe that they are getting a device with superior sound quality to others, when in actual fact this is just not the case. It's a bit more like a con, than a gimmick.
26. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)
haha its a 'con' that works though...beats is like apple...shiny on the outside nothin special on the inside....
46. greathero1 (Posts: 459; Member since: 13 Jun 2008)
Well if you have never used the device as a daily driver, how can you assume it's a gimmick. I've been using the device for a month now and the Beats software does wonders for the sound quality. It does a hell of a job of amplifying any headphones I use and the sound quality is better than any device I've used. The software has nothing to do with the headphones. Blink feed also has its uses but it's no more gimmicky than what Samsung or any of the others have put out. If you don't want to use, don't. It's a great device, the best I've ever owned by far. I don't understand why some people would assume this device was going to come out and slow down the newest fad on the block (GS4). Samsung has been slowly built a great brand over the past few years so HTC will have to do the same. HTC will have to build their brand up the same way and its not going to happen overnight for them.
49. Paradox (Posts: 123; Member since: 08 Aug 2012)
I have used the beats software on other HTC beats phones. All it does is use an equalizer to boost the bass, and treble. The treble boost gives the illusion of clarity, and the bass boost is what people like to hear. Beats is nothing special. The phone just uses the DAC on the chipset, and no special DAC as well. This is the same story with others beats phones, such as the HTC one X.
88. tarcisiorm (Posts: 6; Member since: 18 Dec 2012)
better than don't have it. I've lost my HTC One X and I REALLY miss Beats Audio. It is an awesome soud...
58. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
I think the new boom stereo is nice but how can you say that beats isn't a gimmick?
Blink feed looks nice on paper but like the new facebook phone that HTC made, people don't want facebook 24/7, they want a phone first, social media 2nd.
63. CfullerTX (Posts: 19; Member since: 06 Aug 2012)
You can pick and choose what media shows up in blink feed. They're not shoving it down your throat like Samsung is with their new apps. I had an S4 and after 2 days I was sick of all the bloatware on it. I'm not a fan of rooting my phones anymore so i don't want to deal with that garbage.
HTC did an amazing job on the ONE. Someone finally got that front facing speakers MAKE SENSE. Quality metal frame and the camera when implented in everyday shots is unreal. I don't need S voice bc I'm not lazy. *EDIT* (LG should take Samsung to court on that one) S Memo? No thanks. I'll stick with my quality made phone. Keep your plastic.
70. 14545 (Posts: 1058; Member since: 22 Nov 2011)
Metal =/= quality. And enjoy your "one" when HTC drops support after 6 months for the "New One". Add that to the fact HTC absolutely refuses to listen to customers. Take the Thunderbolt and Rezound for example. People were absolutely miserable with the TBolt battery and HTC adds a whopping 200 mA to the battery. Really, that's your solution HTC? Damn. The S4 is gimmicky, but at least most of it's gimmicks can actually be used. I mean everyone needs "blink feed"? I avoid the news like the plague, so god knows I don't want that. The only real innovation in the "One" is the stereo speakers. Next, as Samsung has proven, FEWER phones and NO carrier exclusives make for easier faster updates and happy customers because of the Dev community. Also, even with the BS no moving parts initiative, you can still have a SD card. LOOK AT MOTOROLA. Last, if you are going to go with a BS of non-removable batteries, then make sure you release a bigger battery version for power users like the maxx. The "One", other than the stereo speakers, embodies the worst of all phones on the market currently. Only someone still blindly following HTC would disagree.
89. tarcisiorm (Posts: 6; Member since: 18 Dec 2012)
You are correct, 64gb + cloud storage is nothing. Why see news and social media, we don't need facebook, right?
It's better using the 0.1"-bigger-S3, ops, S4 shooting pictures with sound, I just cannot live without this anymore...
75. heyhi (Posts: 123; Member since: 19 Feb 2013)
boom stereo has a great sound but i agree, i consider it a gimmick
I dont know about you but i dont see a lot of people listening to music without headphones, like in the gym, streets, subway, parks, etc..even at home, if i had the phone, i thinkk i wouldnt use it without the headphones and if i did, i would rather connect it to some stereo system.
however, thats me, just my opinion. Maybe is useful for kids or teens who like to show songs or videos to each other and wanna impress them with the stereo speakers.
about blinkfeed i dont know, they say is like flipboard, have know idea how it works though.
79. ar2730 (Posts: 40; Member since: 24 May 2012)
Samsung is one huge gimmick! Most of their "WoW" features only work some of the times! Just saying. I had the galaxy S III and looked retarded when I tried to sell customers on it. I would say "look how awesome....it takes a picture when I say CHEESE, but yeah that maybe happened one out of 10 times. Plus I deal with those phones on a daily basis coming back because they are SLOW, and heat up!
3. chocolaking (Posts: 428; Member since: 22 May 2012)
that's a big shake for HTC...
hope they keep making good phone like the ONe.
5. snowgator (Posts: 3187; Member since: 19 Jan 2011)
Seems strange that these defections and rumors happen as HTC is providing universally applauded top end devices and better year-over-year sales figures.
Doesn't make a ton of sense to me.
60. -box- (Posts: 3709; Member since: 04 Jan 2012)
I've yet to see a One "in the wild", but seen numerous Galaxy, Lumia, and iphone variants out and about. Seems like consumers who want the top options for their preferred OS are speaking with their wallets, and HTC isn't a recipient of that love anymore.
6. _Bone_ (Posts: 2104; Member since: 29 Oct 2012)
As much as I'd like to say 'told you so', I'm saddened by one of the iconic smartphone having major problems and feel for all buyers who fear about support if s..t hits the fan. We need HTC so the battle for consumers remain competitive, Apple and Samsung control far too many markets... and minds, see thumbing of this post...
8. ksenia (Posts: 25; Member since: 29 Apr 2013)
This is not bad news at all. The only thing this signals is change. People complained about HTC's marketing strategy for years. Also complained about their stagnant design. Well guess what people, they are finally listening. These disgruntled guys are having the power taken from them and given to new people with new ideas. Of course them being human, they are gonna try and bad mouth the company because they feel slighted. Who cares.....move on. Your ideas got stale, so its on to the next creative person with fresh ideas and bold stragegies. Looks like HTC decided to take charge instead of being status quo. Kudos to them.
38. Stoli89 (Posts: 333; Member since: 28 Jun 2010)
Usually a mass exodus of senior "talent" is reserved for the period at the start of a turnaround...not in the middle of one. The CEO may have this in his "plan"...but it's hard to imagine how he expected a positive spin on this in the public arena. If it looks this bad from the outside...it must really stink on the inside. IMHO.
59. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
agreed 100%. Unfortunately Chou is the one who makes the final decision, while all the other people are thrown under the bus.
11. adolert15 (Posts: 27; Member since: 12 Oct 2012)
Oh no. HTC need a new start, just don't give up!
12. ArtSim98 (Posts: 2243; Member since: 21 Dec 2012)
Just same thing that Nokia eere in a few years ago and apple in the 1990's and start of 21 century
40. lallolu (Posts: 228; Member since: 18 Sep 2012)
You are right. When companies are successful, they tend to stop listening to their customers. HTC is doing the same thing. I hope Samsung too won't do the same soon.
13. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)
NOOO htc you cant go we still love you, its just htc have seemed to lose its...consumerist touch recently but if they continue to out great device like the one with the same design but in every area of the spectrum low end to high end then i can honestly say they will come back!
14. Troysyx (Posts: 134; Member since: 30 Jul 2012)
The smoking gun telling me that this is all a load of crap, is that no employee with any integrity would bad mouth the company on social media for the world to see. That guy telling everyone to 'Just quit', was probably a virus to HTC. I'm glad he's gone, and anyone that listened to him.
16. torr310 (Posts: 334; Member since: 27 Oct 2011)
They got some serious management issues... their employees are not happy!
HTC, please listen!
Happy employees will create good products!
21. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)
from where im sitting its not the products which are the problem...
18. N-fanboy (Posts: 528; Member since: 12 Jan 2013)
Really? Even with android? :-( the 2rd true innovators after nokia :'(
19. roldefol (Posts: 2858; Member since: 28 Jan 2011)
There are four stages of team performance: Storming, Forming, Norming and Performing. So now let's take HTC Android in the period 2008-today.
2008-2011 would be Storming. Profits were rolling in because HTC jumped into Android early on. Their offerings were all over the place though, with a different brand names on every carrier, plus a few more for international markets. They pick some odd investments like Beats for differentiation, not even knowing if the public demands it.
2012 would be Forming. Seeing the errors of the previous year, they start to consolidate brands under the One name, but they still don't have the clout to convince all the carriers that this is good for them too. They continue to slip, profits drop, insiders start to bail out.
This year they get to Norming. Further consolidation under the One and Desire brands. It's still a tough market though, and insiders are still losing hope. They still take risks like the First and fail. One the whole though, they're on the right track. Investors want results now, but they won't get them immediately. If they keep it up though, the One will grow as a brand and they can finally reach the Performing stage.