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Inside the reality distortion field: everything Apple does is “great, really awesome, best ever”

Posted: , by Victor H.

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Inside the reality distortion field: everything Apple does is “great, really awesome, best ever”

Apple opened the 2014 WWDC with a massive keynote where it showed the world its brand new iOS 8 and Mac OS X 10.10 Yosemite, and it was evident that the executives on stage had a really good time. They dropped a couple of weed jokes, threw a few punches at Google and Microsoft, and even made fun of Craig Federighi’s hair, but the one thing that they did best was to time and time again lavish praise on their own products.

You get a sense of Apple’s excessive use of superlatives when you watch the full 2-hour presentation (it’s available online), but the real scale of it really starts to dawn on you when you isolate just the moments when Apple executives praise the newly unveiled features: “great, wonderful, fantastic, remarkable, gorgeous, awesome, in a league of its own, amazing, terrific, incredible, beautiful, phenomenal, mind-blowing, unreal, stunning, dramatically, trully stunning, unbelievable, really awesome, best ever, unparalleled…” You could start building up a thesaurus with Apple’s selection of superlatives, but it’s not just how many the company uses - it’s how often it glues the highest praise words to even relatively mundane features.

Looking at just this part of the presentation, it seems like a hilarious overuse of words, but that’s how Apple has always been. Remember the legend about the reality distortion field around Steve Jobs? These might be the very nuts and bolts. But from another point of view, maybe deep inside, that is exactly what users want to hear and see - something really, truly great and new. What do you think?


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posted on 06 Jun 2014, 06:16 4

1. CX3NT3_713 (Posts: 2283; Member since: 18 Apr 2011)


Ummmm no it ain't

posted on 06 Jun 2014, 06:20 13

3. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


This is what apple think and ifo0ls think... in reality some features are good and only some are good because there are only some, not much... same like my feature phone

posted on 06 Jun 2014, 07:01 12

12. Finalflash (Posts: 3190; Member since: 23 Jul 2013)


Reminds me of the adage "He who knows, does not speak. He who speaks, does not know". They literally have to throw those words out to engrain them into the heads of others because their products do not naturally inspire those feelings.

posted on 06 Jun 2014, 07:29 8

18. marbovo (Posts: 658; Member since: 16 May 2013)


Unfortunately we live in a era of speakers not knowers

posted on 06 Jun 2014, 07:33 1

22. SuperAndroid507 (Posts: 308; Member since: 06 Jan 2014)


That's true, and people only know what others speak

posted on 06 Jun 2014, 09:06 10

39. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Brainwashing at it best!

posted on 06 Jun 2014, 12:09 1

48. heyhi (Posts: 131; Member since: 19 Feb 2013)


thats i was gonna say
its kind of like a church

ps:im not against any religion

posted on 06 Jun 2014, 21:05 1

72. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Average Joe's and grannies and kids

posted on 06 Jun 2014, 12:13

49. androtaku (Posts: 242; Member since: 12 Dec 2013)


let's see how fandroid respond

posted on 06 Jun 2014, 14:46 1

55. engineer-1701d (unregistered)


My favorite part is when he says "you know how many people at home are saying what's he taking about". Because we did say that about the lies and the so called huge amazing looks of a transparent widget bar or anything else they said.

posted on 06 Jun 2014, 20:43 2

66. networkdood (Posts: 6330; Member since: 31 Mar 2010)


wow, I actually watched this edited video - very sickening when you watch it like that...lol

posted on 06 Jun 2014, 06:18 17

2. nlbates66 (Posts: 328; Member since: 15 Aug 2012)


haha got brainwash video?

posted on 06 Jun 2014, 06:21 12

4. number29 (Posts: 185; Member since: 25 Jan 2013)


This article would seem to elicit the response 'no s*** sherlock'. To be honest, I don't give a hoot how Apple describes their own products because I'm an informed consumer who can decide for himself whether something is 'great' or 'wonderful'.

posted on 06 Jun 2014, 06:39 5

7. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


And all tech companies use praising words on their products. It's more than natural.

posted on 06 Jun 2014, 08:48 8

33. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


But not to a degree like apple...heck companies like google and samsung market some of the main features of thier products...

posted on 06 Jun 2014, 08:51

36. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


Doesn't

posted on 06 Jun 2014, 08:50

35. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


But not to a degree like
apple...heck companies like
google and samsung doesn't market
some of the main features of
thier products...

posted on 06 Jun 2014, 06:36 11

5. enthasuium (Posts: 131; Member since: 21 Nov 2013)


6000 foolish people was sitting there as audience listening to another fool about great innovative features. huh

posted on 06 Jun 2014, 06:38 6

6. number29 (Posts: 185; Member since: 25 Jan 2013)


No need for the trolling comment. 6000 people sat there and watched Apple unveil a whole slew of updates to the iOS and OSX platforms.

posted on 06 Jun 2014, 06:45 5

8. enthasuium (Posts: 131; Member since: 21 Nov 2013)


slew of updates to the iOS???? Pls ,,,now you trolling

posted on 06 Jun 2014, 07:04 5

15. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


lmao widgets and 3rd party keyboards? this is so 2011. we at android got bored of these things we barely use them now. #Dinosaurs

posted on 06 Jun 2014, 16:43 1

62. Droidrapist (Posts: 186; Member since: 28 May 2014)


You mean the 9% of Android users who are ACTUALLY using the featuers from 2014? Cuz more than 90% of Android users are on 2010 version of Android LOL and Kitkat doesn't even run well on older android phones from 2 years ago. hahahaha

posted on 06 Jun 2014, 21:11 1

74. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


If you are going to use numbers, stats at least be realistic with the diss....

posted on 08 Jun 2014, 02:17 1

79. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


lmao, 65% are on Jelly Bean, and 17% on Kitkat. and yeah, even if they still are on GINGERBREAD, it's still a better OS than ios7. #AppleIsForOldPeople #StoneAge

posted on 06 Jun 2014, 21:09 1

73. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Including you it's 6001

Another 1just got washed by iFruit

Lmfao

posted on 06 Jun 2014, 06:58 2

11. iGeek (Posts: 171; Member since: 15 Mar 2013)


Man these 6000 foolish people include most of the people who made the apps that you are currently using on your phone. so stop this stupidity and start thinking right. Don't the Gold Edition S5 and Finger Print Scanner on a Flagship remind you of another phone ? Why after the 5s was released this happened? I'm not defending Apple but when we say it's competition then we have to apply it to both sides... if iOS 8 didn't get brand new features ... Google won't move there asses to build up a better ecosystem... I have a Note 3 and an M8 and the way Data sync between them is terrible so is Quick Reply in some Apps ... Please start thinking well and get over being a Fanboy

posted on 06 Jun 2014, 07:11 5

17. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


lmao. Many companies have gold edition, brown, blue, red and also fingerprints so, go to h*ll. I own a Galaxy S5 Gold Edition. and h*ll no it doesn't remind me of any feature phone. In fact nothing resembles the iFeaturePhone. My S5 is also IP67, 4K, Better FHD, Sharper Screen, Multi-Window, IR Blaster, Toolkit, Replaceable Battery, Micro-SD, Super AMOLED, Amazing Camera With Amazing Features, Better Battery Life, USB 3.0 and MUCH MORE. Glad your iFeaturePhone has apps and opens facebook, other than that it's a meaningless iCr@p. your name says it all about what you have and what you own. lmao #FreakinDinosaur #AppleIsSo2010 #GladYouGuysHaveWidgetsNow.

posted on 06 Jun 2014, 07:31 6

19. farhad_per (banned) (Posts: 128; Member since: 26 Mar 2014)


Don't hope he could understand....! Only icraps fans saying wooow about those copy and old features.... icopy useless features even can't match with my old S2..

posted on 06 Jun 2014, 07:42 2

25. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


yes bro that's true. we barely use those features these days.

posted on 06 Jun 2014, 08:07

29. iGeek (Posts: 171; Member since: 15 Mar 2013)


I hope you saw my new reply. Don't be a child ... be a Geek and no your S2 doesn't have better features don't try to convince yourself with this .. I own a Note 3 and an M8 both running 4.4.2 which put your S2 to shame and I have to say that I'm jealous of the way Apple implemented it's features

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