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Initial Palm sales with Verizon deemed as disappointing?

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Initial Palm sales with Verizon deemed as disappointing?
With commercials up and running for Palm’s handsets for Verizon, it looks like it hasn’t been able to spur up some impressive sales so far. Launching the phones on the nation’s number one wireless provider would’ve brought sales up to the positive, but according to Piper Jaffray analyst T. Michael Walkley, he is “slightly disappointed” with the outcome of the movement. On the flip side though, he contends that a more aggressive media campaign from Big Red and Palm should stir up some demand for the handsets. Just watching the commercials so far, one can gather that Palm’s devices are only targeting a specific demographic as opposed to attacking a mix of categories. Walkley states that the company is on track to meet his forecast goal of 1 million webOS phones in the February quarter. In order to hit his 1.5 million unit goal for the May quarter, Walkley says it will require “ramping sell-through trends at Verizon.” Maybe we’ll start seeing a different side to future commercials which will hopefully make it attractive enough to get consumers to start jumping aboard the webOS train.

via Barron’s


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21 Comments

1. JeffdaBeat posted on 20 Oct 2010, 01:45

I think advertising is a big reason why WebOS and Palm hasn't been doing that great compared to everyone else in the market. When Sprint introduced the Palm Pre, there were almost no commercials on it specifically. They would do the "Members of the Now Network" and then show the Palm Pre at the end without even a name mention. it was only until later they started adding the name into the equation. The Pre couldn't stand on being a recognizable item alone...but that's Sprint advertisement for you. Moving over to Verizon was a quiet move compared to the absolute blitz of Android and even the Blackberry Storm. But I don't know. Maybe Palm won't be one of the major players. WebOS is awesome, but I just don't think the push is there by any of the companies. The general public won't know much about the phones unless they are told about it.

5. bopper2 posted on 09 Feb 2010, 13:40

The average person who has never been on a phone website has no idea that the Palm Pre exists. I have an iphone and have told many friends about the Pre on Verizon (they never would switch from Verizon) and have never heard of it. This was a poor job by Palm initially and now Verizon has the Droid and Storm which are there lead products. Pre is superior to both but unfortunatey, they are dead. They need to be bought by Microsoft or Rim. Howabout the Blackberry Pre? Now you have a marketing effort.

10. VZWEMP posted on 09 Feb 2010, 17:22

the Pre is not superior to the Droid nor Storm. Sorry to inform you. The Web OS. Sales reps in my district know this and thats why they arent pushing it.

13. rhomaion posted on 09 Feb 2010, 17:54

WebOS is superior toAndroid OS and the BB's OS so what the hell are you talking about? Your a complete jack ass, sorry to inform you.

15. 203RichBoy posted on 09 Feb 2010, 18:54

No you are the jackass. How is WebOS superior to Android? Get a clue bitch...

16. Rhetoric posted on 09 Feb 2010, 19:24

Ooh ooh can i measure my penis as well?!

18. IcanBEATali posted on 09 Feb 2010, 22:54

the webOS rep knows its not superior, so he/she isnt pushing it? That may be the dumbest thing I've ever heard.

20. BrokenImaege posted on 10 Feb 2010, 13:28

I am a Senior Sales Rep for Verizon Wireless. There are reasons why as sales reps we aren't pushing the Pre or the Pixi. First, you haven't seen any advertising hardly so no one is coming up asking for it. Second, The setup and go takes about 20 mins once you activate the phone because it wants the buyer to know a lot of the features and send you through the tutorial. While this is great for the customer, as a sales rep, its eating up my time to go make money. Droid is quicker to do setup and go on. Last but not least, we now, as sales reps, have return/exchange decelerators on our commision checks. The Pre is not a proven device yet and so people are hesitant in selling it. That last thing we want as sales reps, is the advance devices boomeranging right back to us like the Storm did. So we take a different approach now when selling and if we don't like a product or trust it, it won't be getting sold....

2. me. posted on 09 Feb 2010, 11:40

come on verizon, hurry up with the iphone, tired of seeing cheap ugly looking , feeling , and freezing devises.

11. VZWEMP posted on 09 Feb 2010, 17:23

what? shut up.

3. Kiltlifter posted on 09 Feb 2010, 12:04

webOS is superior to iPhone OS (in my opinion, as there is more functionality). But this aticle is right, VZW needs to advertise it b/c people don't know about it, and the US Palm commercials are creepy enough that people don't understand what the product is, or are tunred off by the style of advertising and are disinterested in the product.

4. kid.wonderbread posted on 09 Feb 2010, 12:09

It will sell better if they updated the hardware.

6. chupum posted on 09 Feb 2010, 14:08

I agree with Kiltlifter. Now if only they could develop their next phone with a faster processor...

7. testman22 posted on 09 Feb 2010, 15:47

people want apps... palm needs to step up their app store and maybe throw in some free turn by turn navigation

12. rhomaion posted on 09 Feb 2010, 17:50

They do have free turn by turn navigation... oh sorry I mean they did until it came to Verizon.

8. *HOVA* posted on 09 Feb 2010, 16:12

When you position the Pre as a womans phone you might as well expect this sort of thing. Idiots.

9. phone333 posted on 09 Feb 2010, 17:18

True ! whst's the deal with the whole "mom" thing ?

14. rhomaion posted on 09 Feb 2010, 17:57

Remember though, women can somehow use the Palm devices better than men that's why it's a mom's phone... VZW = FAIL

17. oddmanout posted on 09 Feb 2010, 20:16

yeah the whole mom thing (imo) ruined a lot of palm sales. Guys that were interested in the pre now have to hear comments like thats a girl phone and it doesnt only affect vz sales but sprints too. Sure the pre suits the mom audience but its kind of a suitor for everyone. If they would have advertised it as a phone for everyone "even moms" then it would have still directed sales to moms and kept guys interested too. Thats like advertising the iphone specifically to one gender... wtf were they thinking.

19. corporateJP posted on 10 Feb 2010, 01:01

Palm's been dead since the Treo, and their current devices are no Phoenixes. Sorry to inform some of you. I know death is hard to take sometimes.

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