In only a couple of years smartphone penetration surged from 38% in 2010 to 60% in 2013. Interestingly, while in 2010 the survey showed that 63% of smartphone owners were men, now that has changed and there are more women owning a smartphone, 58%, according to the infographic below made by eDigitalResearch and IMRG.
There is a lot of other interesting facts showing how smartphones become truly universal and widespread among all kinds of people in the United Kingdom. Take a look below.
source: Read Write Web