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Indian Micromax signs Hugh Jackman as a brand ambassador

0. phoneArena 18 Oct 2013, 03:46 posted on

Depending on where you live, Micromax could be both a profoundly familiar smartphone manufacturer, or a complete stranger...

This is a discussion for a news. To read the whole news, click here

posted on 18 Oct 2013, 04:03 9

1. eisenbricher (Posts: 972; Member since: 09 Aug 2012)


Lower costs appeal more to Indian Customer than Hugh Jackman.

Haha... MicroMax spends huge money on promotional stuff. They should spend some one their service center quality and lower the prices of their flagships, which they've increased ridiculously, which is evident after failed launch of Canvas 4. Doodle 2 follows the same path.

I'm not against MicroMax, in fact I own 2 MMX phones and those are very good. But for the future to be bright they need some serious steps.

posted on 18 Oct 2013, 04:20 3

4. addicted2088 (Posts: 50; Member since: 25 Sep 2012)


I don't think their service center quality will ever improve. My reason for that is that they don't make any of these phones themselves, they're all imported from China, so they don't really have a clue about fixing them if stuff goes wrong. In fact, I don't think the Chinese companies making these handsets want them to be fixed, they seem to be more of "use and throw" products, even though they're quite good.

posted on 18 Oct 2013, 04:49 1

8. eisenbricher (Posts: 972; Member since: 09 Aug 2012)


Well it will improve if they try a little. Currently they offer service through third-party service centers. Third party service is always the worst. If they start service centers on their own, I guess that'll be much better.

posted on 18 Oct 2013, 17:18

27. harshmthakkar18 (Posts: 2; Member since: 18 Oct 2013)


there is a BBM! icon in the picture!!
so i guess We will get BBM included in the phone

And Ya the service needs to be improved

posted on 18 Oct 2013, 06:15 4

15. vikk2232153 (Posts: 19; Member since: 18 Oct 2013)


addicted2088....first get your facts correct....Micromax does not rebrand chiese phones. It is compeltely an Indian company and it has manufacturing plamts in NOIDA. All of the components are made by Indian companies and nothing is imported from china other than screen panels.
There is company called mediatek which has centres all over the world build processors for them in Noida. It is true that Ieven I do not like Micomax phones but please do not speculate things which you have only heard as rumours. Micromax is a pure Indian brand..I repeat.
and morever every chinese product is not bad., it depends on what your are buying, remember all big companies including Apple, Samsung, LG buy their components from china and then assemble them in their respective countries in which they want to sale.
The reason micromax phones are cheap in price is the same, they do not import the components from foreign countries rather buy all of them from indian firms and then assemble it resulting in cutting of duties which are levied on importing of products from other countries.
The reason samsung, apple is costly in India is the same, they are not manufactured in India, they are imported in India, resulting in various duties to be imposed on them, so a Galaxy s4 which costs you around 25000 costs you around 42000 in INDIA.
I hope you understand the point now.

posted on 18 Oct 2013, 07:25 2

17. rd_nest (Posts: 826; Member since: 06 Jun 2010)


LOL..

micromax fangirl!!

posted on 18 Oct 2013, 08:01 3

18. nekkantinaresh (Posts: 1; Member since: 18 Oct 2013)


vikk2232153 - Mircomax is not an OEM (Original Equipment Manufacturer). They don't manufacture phones, they Assemble phones. In a Micromax phone, no hardware component is made by Micrromax. They only own the Brand Name and Design.

You need to learn a bit of economics. The price paid for the components imported from China after paying all import duties is still considerably less than the price paid for the same components manufactured in India. In simple economic terms, Competitive Cost Advantage for manufacturing lost cost electronics lies with China and Taiwan and not India. India's Competitive Cost advantage lies in Software products which is the precise reason for the growth in the IT Services sector

Coming to the reason why the Micromax phones are priced lower compared to the International brands, it is mainly due to components from cheaper brands like Mediatek instead of Snapdragon, Chinese panels instead of Sharp/LG panels, Unbranded camera sensors instead of Sony BSI sensors etc. Also note that they don't have any R&D expense which forms a major part of price of the smartphone and hence they can competitively price their products below competition.

posted on 18 Oct 2013, 08:23 1

20. eisenbricher (Posts: 972; Member since: 09 Aug 2012)


Lol I guess Vikk, you need to get facts correct. Micromax clearly rebrands products bought from Chinese manufactures with a very minimal customization. There are lot of clones similar to MMX phones around. Even the Canvas 4 is rebranded blu life one, while Doodle2 is Blu life view.

MediaTek is fabless chinese SoC company.India severely lacks Electronics manufacturing abilities. Most of stuff is manufactured in China, I guess they only assemble it back in Noida unit.

posted on 18 Oct 2013, 15:14

25. vikk2232153 (Posts: 19; Member since: 18 Oct 2013)


Is it?...Ok,,then you are free to think what you want to.

posted on 19 Oct 2013, 01:59

29. b1acktiger (Posts: 210; Member since: 19 May 2012)


Come on boi ! Dont confuse people. Micromax doesn't manufacture anything. The only have sales offices all over India, Not Manufacturing. Only rebrand the others design and sell in market. Its purely made in China. Except Lava, No Indian maufacturer make phones. If you don't believe, Go to some retail store and see the maufacturer address and name. Samsung S4 is made in India.

posted on 19 Oct 2013, 13:48

32. saiki4116 (Posts: 365; Member since: 31 Mar 2011)


LAVA have the best quality of all Indian companies.

posted on 19 Oct 2013, 13:43

31. saiki4116 (Posts: 365; Member since: 31 Mar 2011)


Why does Canvas 4 resemble like BLU phone..?

posted on 18 Oct 2013, 04:37 1

7. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Hmm do they have any after sales service? Their service centers are a blackhole ... whatever goes in never comes out and if you persist that you want them back you will be greeted by hoodlums.

posted on 18 Oct 2013, 04:51

9. eisenbricher (Posts: 972; Member since: 09 Aug 2012)


I guess you are right. I faced a little sim slot problem a while ago because my own mistake but even though my handset is within warranty period I fixed the problem from local repair guy in matter of hours. Why should I send back my handset to them? They would certainly have kept it there for at least half month.

posted on 18 Oct 2013, 17:17

26. harshmthakkar18 (Posts: 2; Member since: 18 Oct 2013)


there is a bbm icon in the picture!!
so i guess We will get BBM included in the phone

And Ya the service needs to be improved

posted on 18 Oct 2013, 04:04

2. asingha94 (Posts: 293; Member since: 08 Apr 2012)


I had micromax canvas 2 & they need to improve lots of things.Their hardwars are messed up.But obviously happy to see a company from my country growing up that fast & also love jackman!!

posted on 18 Oct 2013, 04:18 6

3. Adithya7184 (Posts: 317; Member since: 05 Mar 2011)


i just dont know what to react!!!

posted on 18 Oct 2013, 04:58

12. rd_nest (Posts: 826; Member since: 06 Jun 2010)


lol..

posted on 18 Oct 2013, 04:20 1

5. vikk2232153 (Posts: 19; Member since: 18 Oct 2013)


Though I am from India but I would like to add here that Micromax as a brand is not bad, they have manufactured some of the very good devices, their micromax canvas HD is still the best seller in india even surpassing its own successor canvas 4. But the problem with this company is the poor after sales support. Suppose if your phone develops some defect and you go to their service center, you will face nothing more than embarrassment. They will take months to give a replacement or even 20-25 days for even a minor problem. Even the company has to survive in future, they have to take care of after sales apart from adding new customers.
Remember a good company takes care of its old customers in the same way it looks at new ones.
Secondly, the company has now realised that they have started doing good business, so they have increased the prices all of a sudden and they are undigestable now. Do not take customers for granted Micromax, they are not fools. Who would buy a phone with 1.2 ghz quad core at 19000 Rs.

posted on 18 Oct 2013, 04:56

10. eisenbricher (Posts: 972; Member since: 09 Aug 2012)


Canvas 4 was a huge mistake. Remember the ridiculous amount of hype they generated before its launch and the 5k pre bookings?

All was for a disappointing overpriced product.

posted on 18 Oct 2013, 06:18 1

16. vikk2232153 (Posts: 19; Member since: 18 Oct 2013)


surely canvas 4 was a disappointment. People are still loving canvas HD. They have glued themselves to 1.2 ghz processor, they are not thinking beyond that and canvas 4 would have been a hit if it has FHD panel and a slightly faster processor than its predecessor.

posted on 18 Oct 2013, 04:28 3

6. veer.d (Posts: 88; Member since: 12 Jul 2013)


MICROMAX a cheap indian company which import phones from china (not parts but full phones probably from ZTE) and sell there at higher prices.
Good business almost zero investment and only profit.

posted on 18 Oct 2013, 05:33

13. Adithya7184 (Posts: 317; Member since: 05 Mar 2011)


Nope.its blue life!!!!

posted on 18 Oct 2013, 06:14

14. vikk2232153 (Posts: 19; Member since: 18 Oct 2013)


veer.d and @addicted2088....first get your facts correct....Micromax does not rebrand chiese phones. It is compeltely an Indian company and it has manufacturing plamts in NOIDA. All of the components are made by Indian companies and nothing is imported from china other than screen panels.
There is company called mediatek which has centres all over the world build processors for them in Noida. It is true that Ieven I do not like Micomax phones but please do not speculate things which you have only heard as rumours. Micromax is a pure Indian brand..I repeat.
and morever every chinese product is not bad., it depends on what your are buying, remember all big companies including Apple, Samsung, LG buy their components from china and then assemble them in their respective countries in which they want to sale.
The reason micromax phones are cheap in price is the same, they do not import the components from foreign countries rather buy all of them from indian firms and then assemble it resulting in cutting of duties which are levied on importing of products from other countries.
The reason samsung, apple is costly in India is the same, they are not manufactured in India, they are imported in India, resulting in various duties to be imposed on them, so a Galaxy s4 which costs you around 25000 costs you around 42000 in INDIA.
I hope you understand the point now.

posted on 18 Oct 2013, 10:13 2

23. jibraihimi (Posts: 696; Member since: 29 Nov 2011)


Yes right every Hayabusa purchased in India is manufactured in India, right......????!!! Do you know what's is the difference between Manufacturing and assembling.....????

posted on 18 Oct 2013, 15:11

24. vikk2232153 (Posts: 19; Member since: 18 Oct 2013)


haha..no i will take lessons from you on this..lol...pity on you. ..a big laugh again.

posted on 19 Oct 2013, 00:49 1

28. Adithya7184 (Posts: 317; Member since: 05 Mar 2011)


dude....you are commenting like you did a research on micromax....lol....compare chinese Blue life one with canvas 4...then you will know who is wrong n who is right>>>>

posted on 18 Oct 2013, 04:58

11. itsdeepak4u2000 (Posts: 2872; Member since: 03 Nov 2012)


Good decision Micromax. I like Hugh Jackman.

posted on 18 Oct 2013, 08:05

19. anirudhshirsat97 (Posts: 400; Member since: 24 May 2011)


As an Indian i can say that Micromax phones are awesome. But their service isnt comparáble with say, Samsung and Nokia. That is the main reason i stay away from their phones. Not because of the products, their are great mind you, but the service. Best service is for Samsung and Nokia in India, at least where i live. Now Sony have also improved a lot.

posted on 18 Oct 2013, 10:02

21. aditya.k (Posts: 484; Member since: 10 Mar 2013)


Next phone will cost more than a Note 3 I guess..

posted on 19 Oct 2013, 06:57

30. shreehari (Posts: 45; Member since: 10 Mar 2013)


way to go micromax

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