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Indian KitKat contest winners get the shaft, receive last year's Nexus 7 and not the 2013 edition

Posted: , by Chris P.

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Indian KitKat contest winners get the shaft, receive last year's Nexus 7 and not the 2013 edition
Very few of us can say no to a tasty KitKat treat, which is precisely why we got super-excited when we first heard of a contest, organized by Nestle and Google, which would allow a 1000 lucky winners to get their hands on Google's latest Nexus 7. The 2013 edition. For free. So long as you have some mouth-watering confectionery.

Of course, seeing as both Nestle and Google have become pretty much synonymous with their respective field of work, “too good to be true” wasn't very high on our list of concerns at that point. And deservedly so, as we know for a fact that American participants, for example, consumed KitKat bars like crazy and a few lucky among them even got the Nexus 7 2013 soon after. As promised and advertised. Sadly, things are not quite so rosy over in India, for local contest winners have already taken to the web to cry foul, as they apparently only got the Nexus 7 2012.

Now, a chance for a free tablet as good as even the older Nexus 7 for the price of simply consuming ill-advised doses of sweet chocolaty goodness is still quite the deal, and if this was clearly advertised, the aforementioned duo could have avoided this PR mess. Unfortunately, all promo materials had both visual and written clues that, without a doubt, would lead every sane person to the same conclusion – you stand to win a free Nexus 7 2013. This includes both the Nexus 7 2013 wallpaper used in the promo renders of the tablet, not to mention that “Now thinner, lighter, and faster – the perfect mix of power and portability with the world's sharpest 7'' tablet screen” – a line that describes the grand prize – is wildly misleading to say the least.

The Indian arm of KitKat has already taken up to Twitter and has recognized that customers are unhappy, but appears ready to make a run for it by resting on technicalities to get out of the tricky predicament. Whether the cost of simply making this right will exceed the cumulative effect of such negativity remains to be seen.


What say you? Is this okay in your book? How long do you reckon it'll be until Microsoft uses such prime material in a future Scroogled ad?

Source: Tech2Yantra, ComboUpdates, Twitter via Android Police

18 Comments
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posted on 09 Dec 2013, 04:36 7

1. vvpvijay (Posts: 2; Member since: 09 Dec 2013)


Yes definitely a scroogled campaign from Nestle and Google India. Worst part is that their international associates and top honchos dont even know about in. Been covering this on comboupdates since the start of the contest never so such shoddy organizers

posted on 09 Dec 2013, 05:10 1

4. rf1975 (Posts: 242; Member since: 01 Aug 2011)


Not a surprice from a company who do evil things, stealing and privacy breach.
When they get caught, they will tell this not by us, some of our thirdparty contractor done. Like mocality case.

http://www.theverge.com/2012/1/13/2704795/google-kenya-accused-illegally-stealing-mocality-customers

posted on 09 Dec 2013, 04:39 2

2. LetsBeHonest (Posts: 762; Member since: 04 Jun 2013)


That's completely fine for me since i didn't won any. Ha ha ha ha ha....
"just kidding"

posted on 09 Dec 2013, 05:02 3

3. Reluctant_Human (Posts: 852; Member since: 28 Jun 2012)


Not only misleading but complete crap. It's not worth the price difference to shaft customers and get a bad reputation in a market as big as India or anywhere for that matter.

posted on 09 Dec 2013, 05:23 1

5. itsdeepak4u2000 (Posts: 2579; Member since: 03 Nov 2012)


I'll be fine with this because at the EOD, i'm getting a tablet which is one of the best in the industry.

posted on 09 Dec 2013, 06:04 1

6. weedl (Posts: 50; Member since: 05 Oct 2012)


is this racism ???different country different prize

posted on 09 Dec 2013, 06:06 7

7. Reluctant_Human (Posts: 852; Member since: 28 Jun 2012)


Nah, just cheapism with some screwism.

posted on 09 Dec 2013, 07:19

9. samirsshah (Posts: 61; Member since: 10 Mar 2011)


You do not realize racism unless you are at the receiving end. To put the things in perspective, the southerners in US could have said "different color, different bus seats" to blacks and you would have accepted it.

posted on 09 Dec 2013, 19:57

16. samirsshah (Posts: 61; Member since: 10 Mar 2011)


I take back my words that this was racist. I was carried away by heat of the moment. For them to be racist there needs to be malicious intent which is not the case here.

posted on 09 Dec 2013, 06:13 2

8. AfterShock (Posts: 2798; Member since: 02 Nov 2012)


Someone there, pocketed the difference.

posted on 09 Dec 2013, 07:24 1

10. samirsshah (Posts: 61; Member since: 10 Mar 2011)


I will try to avoid Google and Nestle products as much as I can.

posted on 09 Dec 2013, 10:15 1

13. eisenbricher (Posts: 971; Member since: 09 Aug 2012)


Me too.. already shifting to MS-Nokia alliance.

posted on 10 Dec 2013, 00:34

17. samirsshah (Posts: 61; Member since: 10 Mar 2011)


I said that in heat of the moment. I will NOT avoid Google and Nestle products.

posted on 09 Dec 2013, 08:00 1

11. o0Exia0o (Posts: 347; Member since: 01 Feb 2013)


I dont respect Nestle for such a cheap move like this cheating people out of a promised prize like this. I can only hope that this is an isolated incident. I just about expect google to step in them selfs and right this wrong. SHAME NESTLIE INDIA SHAME!

posted on 09 Dec 2013, 08:11 3

12. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


MNC's love screwing up in India and they think it's their birth right to do so.

posted on 09 Dec 2013, 10:15

14. eisenbricher (Posts: 971; Member since: 09 Aug 2012)


Exactly.

posted on 09 Dec 2013, 16:09 1

15. manupillai87 (Posts: 1; Member since: 09 Dec 2013)


ONE BIG FACTOR that is driving Indian #AndroidKitkat Winners Crazy is that NEXUS 7 (2013) IS currently a "HUGE" HIT in INDIA ! THEY WANT IT BADLY ! and it's a PRIDE to have the NEXUS 7 (2013) right now !

So GOOGLE MUST REALIZE THIS IMMENSE popularity of the their NEXUS 7 (2013) and utilize this moment to turnover this SHAME into a much stronger PR event !

Google has lot of (INDIAN) brains ! I am sure they can figure it out..how to do that in a cost effective manner !

posted on 11 Dec 2013, 07:39

18. vvpvijay (Posts: 2; Member since: 09 Dec 2013)


Thanks all for your continuous support :) we achieved what we wanted. Nestle India is shipping the Nexus 7 2013 to Indian winners :)

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