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“Indestructible” Motorola Defy ad defied by the ASA

0. phoneArena posted on 10 Nov 2011, 11:15

A TV ad for the Motorola Defy was pulled in the UK for revision, as the ASA found its claims about being "life proof" were exaggerated...

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1. bolaG posted on 10 Nov 2011, 11:25 7

ITS A COMMERCIAL!!! Commercials are always over the top! Look at food commercials; the burgers are alwasy the God like meal made by a 5 star cheff lol.

Why would anyone want to test their phones like that in the first place?!! Just know that your phone is pretty dam durable and use it normally. Don't go out and start DROPPING IT FROM 100FT and expect it to not brake because a commercial said so.

2. skymitch89 posted on 10 Nov 2011, 11:34 4

I don't see anything wrong with the ad, except that it's 1min long. People shouldn't get mad that the glass breaks. My friend had the US T-Mo version and he cracked the glass on it because he threw it at a brick wall, but nothing else happened. I don't really think that a Defy would go through that much in one day. Also, it says "Water Resistant, Scratch Resistant, Dust Proof" and says nothing about guaranteeing that they are.

3. remixfa posted on 10 Nov 2011, 11:50 5 2

i dont see anything wrong with the ad either. this is a government agency nit picking too much. ugh.. i hate nanny state antics.

4. corporateJP posted on 10 Nov 2011, 12:13 1 2

What a bunch of wankers at the ASA.

5. Sniggly posted on 10 Nov 2011, 12:58 2 2

The ASA is another example of the government taking s**t way, way too seriously.

6. GeckoHA559 posted on 10 Nov 2011, 15:04 1

We should not forget that its also a crap ad as well.

7. ardent1 posted on 10 Nov 2011, 15:55 2

Perhaps Motorola needs to revisit the 1.5% failure rate.

8. mozes316 posted on 10 Nov 2011, 22:30 1

I think common sense would tell you that the phone can be damaged... Come on Britain. lol

I saw a commercial where the kid decided he didn't want to do drug and then it turned out he was the cool kid in school... proof that not everything shown on TV is true.

9. roscuthiii posted on 11 Nov 2011, 10:52

Wait! WTF! Commercials and advertisements use hyperbole? Are you friggin tellin me that if I buy a Droid Razr that it won't fly around the city cutting stuff in half?!

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