IDC says iOS and Android combined for 87.6% of the 2012 smartphone market
0. phoneArena 14 Feb 2013, 18:06 posted on
Not like we needed more evidence, but the smartphone market isn't really all that competitive. In reality, it's just a two team race, and in certain respects, both teams are winning. Android has the majority of the market share, and iOS has the majority of the revenue, which are the aims of Google and Apple, respectively. Now, new numbers from the IDC say that iOS and Android combined for 87.6% of the 2012 smartphone market...
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1. wendygarett (unregistered)
"and iOS has the majority of the revenue, which are the aims of Google and Apple"
hehehe love to see this sentence in front of the android fans' faces :p
3. Mxyzptlk (Posts: 12069; Member since: 21 Apr 2012)
That's because iOS has the greatest concentration of users and web traffic. That's why revenue is so high for
One reason out of many.
8. gmracer1 (Posts: 646; Member since: 28 Dec 2012)
Wouldn't a lot of Apple's revenue come from iTunes? Gotta pay for music with them, ya know ;-)
.......or maybe I'm missing something
13. hepresearch (unregistered)
Mmmhmmm... is that why the green slice is bigger than the red one by a whole lot?
30. MichaelHeller (Posts: 2701; Member since: 26 May 2011)
Actually, that's why Google makes so much ad revenue from iOS devices.
Apple makes all of its revenue on the hardware, that's the one and only reason.
12. hepresearch (unregistered)
Yeah... watch the red explode into the green over the next year. In a few more, the red will be more than half of the whole tomale...
18. tedkord (Posts: 10680; Member since: 17 Jun 2009)
Oh, right. It'll suddenly go the other way. IPhone 4 comes out, android grows faster. IPhone 4s comes out, android grows faster. Iphone 5 comes out, android grows faster (to over 70% market share)
But, the iPhone 5s is gonna turn it around!
21. hepresearch (unregistered)
see also: comment #13.
see also also: comment #14.
26. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Enjoy and laugh you're days today and coming few months. Then after a year or so or 2 MS might need to fund Apple, or Apple has to start selling all there building and stocks, just like what Nokia and BB are doing. !" Linux will never cremate Android"! Where are the WP8 prison fans....? You need to wear glasses to see how tiny and small propersition they stand, Lmao"
29. amiaq (Posts: 509; Member since: 30 Jun 2012)
iOS has the majority of the revenue actually "SLAP in front of IOS fans faces" ,you guys are getting ripped off. Android users are actually getting more value for money. Get it? More money in Apple balance sheet does not mean iOS users are better off financially. Gosh!
7. gmracer1 (Posts: 646; Member since: 28 Dec 2012)
oooooooh darkkjedii!!!!!!!!!! Whatcha gotta say about this? ;-)
9. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
This is nothing new, android has tons of great, cheap, and junk phones on the market. Apple has only the higher end, android has more types of phones also so quite naturally they'll have higher market share. It's been this way for a few years. So what news is this? It's not gonna make me lose any sleep or climb a bell tower with a rifle. I still love my ip5 and my note 2 and the Yankees steelers and wolverines. In other words life goes on.
11. wendygarett (unregistered)
You know what? I do believe you have an android, your second account has prove that...
Too bad they don't trust you, since you have defended so much toward ios :(
15. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
What's not to believe Wendy, ya know? You walk in buy the phone you want, and leave.
24. joey_sfb (Posts: 5430; Member since: 29 Mar 2012)
There still hope for you. I do use Mac and iPad as well. I just don like Apple cooperate practice of late.
34. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
Understood. There's things I don't like about apple either, but greed and pettiness is part of big business. And they all r guilty of it. To me it doesn't matter who's greedier, or more petty when they all r greedy and petty. I just buy what I like and what I like is apple/iOS google/android, and micro soft/wp8.
20. tedkord (Posts: 10680; Member since: 17 Jun 2009)
Yes, you. But it makes people like Mzxy, Gallito, Taco, etc... go nuts trying to rationalize it.
25. tedkord (Posts: 10680; Member since: 17 Jun 2009)
I mean they just have to spout of any reason they can think of to explain why ios is actually leading even though android's share grows faster than it each year.
Well, Mzxy just ignores the facts and simply proclaims that ios is dominating.
31. MichaelHeller (Posts: 2701; Member since: 26 May 2011)
Mxy just tries to get people riled up, and uses silly reasoning. The truth is that Google is doing what it wants: get a lot of market share, and Apple is doing what it wants: get a lot of revenue.
Google isn't going for revenue (Android is free), and Apple isn't going for market share (or there would be more cheap models). Both are winning at what they aim to do. No rationalization needed.
40. hepresearch (unregistered)
Mmm... I like it. The new question, then, is: which one does Microsoft really want? Are they going to try to squeeze into Apple's specialty market, or are they going to try to wedge their way into Google's generalized market? Trying to run down the middle doesn't seem to work out too well these days.
32. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
And they shouldn't so that, cuz apples sales model has never even been market share lead. It's always been profit margin lead, which the do actually lead in. I think like 75% or something, but hey Ted I neither work for appl or google so it doesn't benefit me one way or the other, just give me the devices I like and I'm good. I like, and will use android just as quick as iOS. Techie not fanboy bro. Hope all is well Ted.
33. jroc74 (Posts: 5996; Member since: 30 Dec 2010)
If thats the case....how come they gloated about market share lead when they surpassed RIM a few years ago? I think at one time it was a goal.
They felt it was necessary to mention it at keynotes. When they lost the market share lead...they started focusing more on revenue at keynotes. Fanboys did the exact same thing...I guess they took the cue from Apple...
Lets be real...Apple wanted and liked it when they had both market share lead and making all the revenue they were making. And I'm sure Google wouldnt mind to be making the revenue Apple is making. But its like Michael said....they both have a specific goal right now...and both are achieving it.
35. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
Jroc maybe I should say main goal is profit margin. Look at apples keynotes a little closer, and you'll notice that they focus more on what they've sold vs the market share.
36. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
By the way your post was excellent bro. Hit the nail on the head at the end. +1
41. MichaelHeller (Posts: 2701; Member since: 26 May 2011)
Apple uses anything it can for marketing. It used the market share when it had it, but switched to pure sales numbers afterwards. It used apps lead while it had it, but now it'll be just pure numbers. It's just simple marketing, but Apple has always been in it for profit.
37. gmracer1 (Posts: 646; Member since: 28 Dec 2012)
Those "cheap, junk" phones are for people who want a smartphone and don't want to spend a lot of money. It's called Diversity and it's the main reason Androids dominate the smartphone market--there's plenty of choice. Those crap Androids do produce a bad reputation, though. One bad experience leaves a bad taste. That's why I always try to sell mid-range to high-end phones. The only time I'll sell a low-end Android is if an elderly person wants a smartphone but doesn't want to spend that much. They won't use all the features of a super smartphone, anyway xD
42. networkdood (Posts: 6330; Member since: 31 Mar 2010)
DarkJ, you are showing your ignorance in your statement - there are at least 7 Android phones on the market, all better than an iphone 4s or iphone 5.
Speaking of junk phones - iphone 3GS was 99c for a long time, and now the i4 is 99c...only 8GB RAM.
I seriously doubt you have an Android phone...
44. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
I couldn't care less what u doubt man. Honestly who gives a damn. You are nothing more than random text on PA to me, so what you say, and doubt mean absolutely nothing to me. PS Go back and re read my statement, cuz you totally and completely miss
45. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
Also go back and re read my statement, cuz you totally and completely missed my point. And there also a nexus 4 with 8 gigs of ram and its a new phone. The i4 is 3 yrs old
46. darkkjedii (Posts: 20113; Member since: 05 Feb 2011)
Correction 8 gigs of storage. No phones have 8 gigs if RAM yet.
14. hepresearch (unregistered)
Haha... let's see who's awake.
Methinks one of these comments is not like the other...
Wow... is this what hypocrisy feels like?
16. snowgator (Posts: 3558; Member since: 19 Jan 2011)
Really, really good to see you posting again, hep!!! Hope all is good in your world!!
19. hepresearch (unregistered)
Things are going much better. Health is improving drastically. I have received a job offer recently, and so I am happily getting ready for that. All in all, I can't really complain... but I like to pretend to complain here, just the same! You know, for the joy of entertainment's sake...
Good to see you too, my reptilian friend of very strange climate choice... sort of like, "beware Japanese waitress bearing fortune cookies..."
17. snowgator (Posts: 3558; Member since: 19 Jan 2011)
When I see thse numbers, it really sobers me up to how tall of a task WP has to be a major player. I love that WP 8 has increased sales, and it bothers me to see how far they have yet to go.
BlackBerry was supposed to die, right? Yet they stubbornly continue to sell devices and turn profits.
Open request to Android producers and Apple:
Geez, guys and gals, spread the wealth.....
47. jroc74 (Posts: 5996; Member since: 30 Dec 2010)
Its a tall task for WP and BB. It still amazes me that just a few years ago...BB and Win Mo were 1 and 2 in market share.
Google and Apple need to take notes from their rapid rise and the others falling....because just as quick as they both rose...they can fall just as quick.
And I keep forgetting that Palm was #1 at one time.
43. networkdood (Posts: 6330; Member since: 31 Mar 2010)
Again, if you shop for a phone because its company has the largest marketshare or gains the most money from it sales, then you just get an LG c300.