IDC graph tracks Samsung's rise and Nokia's decline
0. phoneArena 01 May 2012, 09:30 posted on
A chart prepared by research firm IDC tracks the top 5 global smartphone manufacturers marketshare over the last 5 quarters; using the graph, it is easy to track Samsung's rise from the first quarter of 2011 to its current position on top of the smartphone world...
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1. steelicon (Posts: 313; Member since: 02 Apr 2011)
Nokia needs to shake off the Elop Effect (Osborne + Ratner Effect). Change your name brand, Nokia!
The Osborne Effect states that prematurely discussing future, unavailable products damages sales of existing products. The name comes from the planned replacement of the Osborne 1, an early personal computer first sold by the Osborne Computer Corporation in 1981. In 1983, founder Adam Osborne pre-announced several next-generation computer models (the "Executive" and "Vixen" models), which had not yet been built, highlighting the fact that they would outperform the existing model. A widely-held belief was that sales of the Osborne 1 fell sharply as customers anticipated those more advanced systems, leading to a sales decline from which Osborne Computer was unable to recover. This belief appeared in the media almost immediately after the company's September 1983 bankruptcy:
Although widely regarded as "tacky" , the shops and their wares were nevertheless extremely popular with the public, until Ratner made a speech at the Institute of Directors on April 23, 1991. During the speech, he commented:
“ We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, "How can you sell this for such a low price?", I say, "because it's total crap." ”
He compounded this by going on to remark that some of the earrings were "cheaper than an M&S prawn sandwich but probably wouldn't last as long." Ratner's comments have become textbook examples of the folly of making fun of, and showing contempt to, customers. In the furore that ensued, customers exacted their revenge by staying away from Ratner shops. After the speech, the value of the Ratner group plummeted by around £500 million, which very nearly resulted in the firm's collapse. Ratner resigned in November 1992 and the group changed its name to Signet Group in September 1993.
4. -box- (Posts: 3944; Member since: 04 Jan 2012)
Take the time to read it. Those who don't know enough of history are doomed to repeat it
3. remixfa (Posts: 14252; Member since: 19 Dec 2008)
yet another graph that shows samsung ahead of apple in Q1 2012.. and Taco has yet to accept defeat and act like a man..