For the Apple faithful, this is going to become the epitome of high-class problems as they begin to tackle the glaring challenge presented to them: Which iPhone to buy?
This is sure to be “bigger” in a way that only Apple can communicate. Perhaps a “bigger different,” or, “a new bigger.” That might work for a single product, but for two? We can envision the tension now. In fact, Samsung is certain to have a barrage of ads at the ready as soon as we see the announcements of new iPhone or iPhones.
So, which one do you want? The big one, or, the big one?
source: The Joy of Tech