Huawei MediaPad X1 priced at under $300 in China, but it won't be that cheap in other markets
Vmall (Huawei’s official online shop for China) is already taking pre-orders for the MediaPad X1, asking $294 (1,799 CNY) for the 3G model, and $326 (1,999 CNY) for the LTE one. The tablet is called Huawei Honor X1 in China, because the Honor brand is well established there.
$294 looks like a bargain for such a tablet, but that price will be significantly higher in other markets. For example, Huawei intends to sell the LTE-capable MediaPad X1 in Europe for $549 (€399). Why is that? Well, according to Engadget, which spoke to Huawei Device's CMO Shao Yang, the company believes that the X1 will be perceived differently in each market. It will be seen by many as a large phone in China, while in Europe it’s going to be perceived as a tablet that has phone functionality.
Yang said that, since the Apple iPad Mini 2 LTE costs about €499 in Europe, Huawei's partners "are extremely happy" with the €399 price tag of the X1. Of course, customers should also be happy about this price, and it remains to be seen if that's the case.
1. outlawog (Posts: 47; Member since: 27 Nov 2013)
I dont understand you Huawei - The Apple iPad Mini Retina display is £319 in the UK?
2. Florin.T (Posts: 124; Member since: 16 Dec 2013)
Actually, the £319 one is the Wi-Fi-only model. The iPad Mini with Retina and LTE costs no less than £419, which is exactly €508.82 (according to Google).
4. btbotimtim (Posts: 147; Member since: 08 Dec 2010)
I am not an apple fan but I would rathr pay 100 euro more for apple.
Huawei is good brand but 100 euro won't convince people to buy huawei regardless of functionality as a phone.
5. osanilevich (Posts: 245; Member since: 29 Sep 2009)
Almost doubling the price for one geographic location because they think people there 'perceive' it differently isn't right. Might make them some extra dollars (or euros in this case) but not right nonetheless. I kind of hope it doesn't sell as well as Huawei wanted it to just so they can eat their words
6. Kaiser2007 (Posts: 158; Member since: 16 Nov 2013)
It should be €295 and €325 in Europe, and $295 and $325 in USA.
What are they thinking?
7. saiki4116 (Posts: 358; Member since: 31 Mar 2011)
But what He said, seems Logical.China's Market is Huge and Price sensitive, while in US, there would be more subsidies from Carriers.