Huawei Mate 10 will seriously challenge Apple's iPhone 8, company's CEO promises

Huawei is currently the world's number 3 smartphone manufacturer, and the Chinese company doesn't show any signs of slowing down. There's no market we can think of where Huawei doesn't sell its handsets, so the next step for the giant would be to try and appeal to even more consumers in those markets.

The number one market where Huawei must pick up the pace in North America where the Chinese company is seriously challenged by Samsung and Apple. Huawei's CEO Richard Yu told Bloomberg in an interview that his company is readying an answer to Apple's iPhone 8, which is expected to be unveiled later this fall.

The answer is called Huawei Mate 10, a new flagship that will be revealed around the same timeframe as the Apple iPhone 8.

 
It remains to be seen whether or not Apple loyalists will see all those improved features as the reason to switch to an Android smartphone like the Huawei Mate 10. And then there's Samsung, LG, Lenovo and other major brands who want a piece from Apple's market share.