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How do Verizon's new rates stack against the competition?

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How do Verizon's new rates stack against the competition?
Verizon’s new rate structure brings America’s largest carrier into a much more competitive position with AT&T and T-Mobile. Like with any plan however there is some fine print, primarily that Verizon’s discounted line rate is available only if you purchase a device using VZ Edge. If you bring your own device, or buy equipment off contract, the line discount does not apply.

AT&T’s Mobile Share Value plans provide the line discount under any circumstance where a 2-year contract is not involved, customers can bring their own device, buy one on AT&T Next, or pay full retail.  AT&T, while still reacting to the market changes initiated by T-Mobile, is taking a more pro-active position with its services.  In just two months, America's second largest carrier made changes to its rates to become more competitive with T-Mobile, leaving Verizon and Sprint in the dust at the time.

Sprint stands alone in that it no longer offers a device installment program, opting only for 2-year service agreements. While Verizon and AT&T also offer two-year service options, Sprint has historically had more aggressive subsidized pricing. Premium devices can be found on the Sprint’s web-site at significant discounts versus other carriers. Still, the rate plans are outside the norm versus the competitive trend. We are waiting for Sprint to join the party.

T-Mobile, the company that started this whole wireless revolution in the United States, remains the price leader. When it comes to service plans, Team Magenta, headed up by Cheerleader-in-Chief John Legere, is still in the spotlight. Its JUMP! Upgrade program is what started the wave of device installment payment programs. The only difference with JUMP! is that T-Mobile requires mobile insurance and protection plans, which puts a $10 per month premium.

Verizon’s new rate structure keeps it in the price game. Despite the similarities that are emerging from the carriers, the differences that do exist, though nuanced, are significant and it is worth looking at those differences to see which carrier has more of what you want.  As deferred payment plans for ever-more-expensive equipment become the norm, we can expect to continue to see price plans become more and more attractive.
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posted on 13 Feb 2014, 23:17 1

1. Droid_X_Doug (Posts: 5744; Member since: 22 Dec 2010)


Personally, the new tier of 3 Gb is a better fit. There have been times where I have exceeded 2 Gb/month. 4 Gb was more a matter of insurance against getting tagged with overcharges than it was based on actually using anywhere near 4 Gb. 3 Gb fits my usage pattern much closer and I save $10 each month. Without Legere & T-Mo mixing it up, I would be stuck on a 4 Gb plan, so Legere has basically 'given' me an extra $120/year that I didn't have before.

posted on 14 Feb 2014, 03:45 2

18. BRYLYNT (Posts: 28; Member since: 09 Nov 2013)


agreed, t-mobile is shaking things up. Competition means better value for us.

posted on 13 Feb 2014, 23:26

2. cripton805 (Posts: 920; Member since: 18 Mar 2012)


The cheaper carriers starts to shine with more than 1 phone.

posted on 14 Feb 2014, 18:17 1

28. javac (Posts: 102; Member since: 04 Mar 2013)


This is completely misleading. T-Mobile you also have to pay for the phones. So if you want a decent phone on the 2Gb plan it will cost you equal to or more than what the other carriers are charging. The same goes for having more phones on the plan.

posted on 13 Feb 2014, 23:27

3. tuminatr (Posts: 680; Member since: 23 Feb 2009)


my only critique is you should have used sprints Framley plan not the unlimited to compare the lower data tears

posted on 13 Feb 2014, 23:33 2

4. Maxwell.R (Posts: 169; Member since: 20 Sep 2012)


The Framily plan only allots 1GB of data per line.

posted on 13 Feb 2014, 23:35 5

5. alexbword (Posts: 4; Member since: 13 Feb 2014)


The Framily plan actually has 3 tiers of data. 1GB included in the base price, 3GB for a $10 add on, and $20 for unlimited data and yearly upgrades.

This comparison should of definitely used the Family plan instead of the Unlimited, My Way. I'm sure that plan will be disappearing soon.

posted on 13 Feb 2014, 23:38

7. tuminatr (Posts: 680; Member since: 23 Feb 2009)


thanks alex is correct

posted on 13 Feb 2014, 23:42

10. tuminatr (Posts: 680; Member since: 23 Feb 2009)


I would bet the reason why they didn't is the "shareing" of data that sprints plan does not do.

posted on 20 Feb 2014, 10:13

29. Caralho (Posts: 119; Member since: 18 Jun 2012)


Except that Sprint's data is a joke!!! I just switched to Verizon. I will pay a little extra, but compared to Sprint's "unlimited" data that you can't really use because it's way too slow, I'm all good.

posted on 13 Feb 2014, 23:44 1

12. Maxwell.R (Posts: 169; Member since: 20 Sep 2012)


I stand corrected. However, Framily does not appear to be available everywhere at this time. It is not available to order on the company web-site at this time either. Assuming Sprint keeps Framily, once it is widely available, it will be worth another comparison.

posted on 14 Feb 2014, 00:04 1

14. alexbword (Posts: 4; Member since: 13 Feb 2014)


The framily plans are available at all Corporate sprint stores and preferred retailers. You can not order the framily plan on the website, because on the family plan installment billing or full retail purchase of phones are the only options for new lines and upgrading. Box stores may eventually get these plans, but as customers who had unlimited data on Verizon can probably attest to; box stores have a tendency to mess things up.

posted on 14 Feb 2014, 01:27

16. Libra1985 (Posts: 44; Member since: 26 Feb 2011)


www.sprint.com/framily………..ront page of their standard website….. Sprint does have an installment plan it's called easy pay….. Sprint One Up program was renamed to Easy Pay…...

posted on 14 Feb 2014, 07:09

20. NexusPhan (Posts: 464; Member since: 11 Jul 2013)


@Libera1985 I get a 404 error when I try to go to that website. It doesn't exist in all areas. Mine being one of them apparently.

posted on 13 Feb 2014, 23:41 2

9. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Those poor poor poor Framilies....

posted on 13 Feb 2014, 23:37 1

6. tuminatr (Posts: 680; Member since: 23 Feb 2009)


for instance the 6gb tier framily 2 lines ($45 each) data (3gb each +10 each unlimited +20 each) so that makes it 2 phones 6gb data $110 on sprint and 2 lines unlimited data $130 on sprint

posted on 13 Feb 2014, 23:40 3

8. networkdood (Posts: 6267; Member since: 31 Mar 2010)


T Mo is the best overall - so glad I switched to them - I get 12 megs here in central cali and that is not even with full 4G LTE coverage. Also, with T mobile, you can switch to a prepaid plan that includes 5GB of 4G LTE data, unl msgs and some talk, or even chose a plan with less data and more talk, for 30.00 a month.

posted on 13 Feb 2014, 23:44 4

11. tuminatr (Posts: 680; Member since: 23 Feb 2009)


as long as the coverage works for you.

posted on 13 Feb 2014, 23:54 1

13. Shinydesert (Posts: 59; Member since: 17 Nov 2011)


Very happy here with AT&T. Two lines with unlimited text, talk and 10gb mobile share data for $130.

posted on 14 Feb 2014, 03:41 1

17. BRYLYNT (Posts: 28; Member since: 09 Nov 2013)


Maybe its just in my area or something but per line cost for verizon here is $40/month. So the cost for 6GB shared between two devices here is actually $160/month which makes it the highest of all of the carriers.

posted on 14 Feb 2014, 06:32 1

19. youlookfoolish (Posts: 122; Member since: 14 Dec 2012)


Horrible, lazy article.

Sprint Family is pound for pound with T-Mobile on value and available at most brick and mortar stores. It's been advertised heavily and allowes tiered data and installment billing. It's simply not on their primary website or in Best Buys or RadioShack which are the worst ways to buy phones in my opinion.

The level or training and flexibility at brick and mortars are light years better, they have much more inventory, and offer more choices rather than flagship only models like national retailers. Framily is another example of that.

Shop on the web or at Best Buy and you pay no lower than $200 for the Note 3. Sign a two year contract. And get stuck with inflexible rate plans. At a good store? $0 down Note 3 with a plan that will run $55-$25 before installment.

Game over man, game over.

This article stinks more than the RadioShack who will sell you a possibly used phone and then send you to a good preferred retailer to transfer your information. Rewrite!

posted on 14 Feb 2014, 08:43

21. jrcoakley83 (Posts: 1; Member since: 14 Feb 2014)


I think the article should have used Sprint Framily for a better comparison. But I was able to calculate this using Sprint Framily plans below:

One smartphone and 2 GB of data: $60 (had to use 3 GB of data)

Two smartphones sharing 6 GB of data: $120

Four smartphones sharing 10 GB of data: $200 (had to use 3 GB of data for each line so really 12 GB of data in total)

Five smartphones sharing 20 GB of data: $275 (used unlimited data)

T-Mobile would still be the cheapest of the carriers even though Sprint and T-Mobile are identical with the first option.

posted on 14 Feb 2014, 08:52 1

22. PootisMan (Posts: 203; Member since: 02 Aug 2013)


Still prefer T-Mobile.

posted on 14 Feb 2014, 10:10 1

23. Jason78 (Posts: 65; Member since: 10 Apr 2013)


AT&T Aio Wireless $50 Smart plan. Unlimited Talk / Text + 2.5GB of data for $45 per month if you do autopay. That $45 cost includes all taxes and fees. Saving $35 (more likely $45 including taxes on the postpaid AT&T plan) pays for a phone very quickly.

AT&T Mobile Share ($90 x 24 + $200 for phone = $2360 for a two year contract
Aio Wireless $50 Smart ($45 x 24 + $650 for phone = $1730 for two years NO contract required.

Who doesn't want to save $315 per year?

posted on 14 Feb 2014, 11:16

26. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


AIO's new plans kill it with the autopay discount.

Better coverage and priority over Straight Talk and other MVNOs on AT&T's network plus the data is unlimited (albeit throttled after hitting the soft cap).

I used to laugh at prepaid, but now, I do the exact opposite.

posted on 14 Feb 2014, 10:45 3

24. wkm001 (Posts: 42; Member since: 04 Feb 2014)


I understand all of this is getting much more complex rather than simple. But I think you made a few key errors and you aren't comparing apples to apples.

- 1 phone with 2GB of data:
Verizon requires that you be on the Edge program to get the discounted pricing. The cheapest phone I would be willing to purchase from Verizon is the Moto X at $16.81 a month. Although the Droid RAZR M is available for $12.72. So the price on this one for Verizon is at least $92.72

Verizon does require that you make at least 3 Edge payments before paying the phone off. Making the reduced monthly access fee seem real. AT&T's pricing is for bring your own phone and their payment plan.

If you buy the 16GB Moto X from Verizon on the Edge program you spend $403.44. You can get the 32GB developer edition Moto X from Motorola for $379...

- 2 phones with 6GB of data:
For $130 you can also get 10GB of data on AT&T

The Verizon Pricing is only good if you are on the Edge program. Using the RAZR M again, $12.72 * 2 + $140 = $165.44

- 4 phones with 10GB of data:
The Verizon Pricing is only good if you are on the Edge program. Using the RAZR M again, $12.72 * 4 + $180 = $230.88

- 5 phones with 20GB of data:
The Verizon Pricing is only good if you are on the Edge program. Using the RAZR M again, $12.72 * 5 + $250 = $313.60

posted on 14 Feb 2014, 10:55 1

25. wkm001 (Posts: 42; Member since: 04 Feb 2014)


One item to clarify. If you pay your phone off early in the Edge program you no longer get the smart phone monthly access discount. Because you technically wouldn't be in the Edge program. :-(

So, why is Verizon trying to keep your montly payments so high?

posted on 14 Feb 2014, 13:33

27. dukofwinzr (Posts: 1; Member since: 14 Feb 2014)


On a two year contract with Verizon with the More Everything Plan and 10 GB

-4 smartphones @ $40 ea = $160
10 GB Data = $100
Total = $260

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