History of the top five phone manufacturers
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The history of the Korean giant is not as romantic as that of Nokia.
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Kun Hee Lee |
The turning point in the manufacturer’s history is related to Kun Hee Lee, the president of the company in the 1990s, whose strategy we truly admire. He presented the mobile section with an ultimatum: should it not strongly increase the quality and competitiveness of the products, it would be subjected to a shutdown. The offspring of the above approach was the SH-700 model (1993), which offered a lot of improvements in comparison with the previous ones. Each unit was tested individually and the defective ones were burnt out for the sake of edification. This was how the slogan “Quality is Pride” was born, and the destroyed units’ value amounted to $188 million. Due to this policy, along with the new Anycall brand and the mass advertising, the company managed to achieve its main goal, namely – catch up with Motorola in popularity.
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SGH-200 |
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SCH-100 |
The breakthrough on the GSM market was much more difficult; their first model SGH-200 did not succeed in beating its competitors in Europe – Nokia, Motorola, and Ericsson. However, Samsung have gradually orientated as to the correct approach, involving exquisite design and hi-tech characteristics. Thanks to the right strategy, the company has turned into the world’s second largest mobile phone manufacturer.
This year the telecommunication sector of the Korean giant presented its new business plans. According to these, the phones of the company will be divided into six categories: Style, Infotainment, Multimedia, Connected, Essential and Business. There was also a scandal over bribery funds, secured by Samsung, so Kun Hee Lee was forced to resign.
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12 Comments
2. (unregistered) posted on 10 Sep 2008, 10:04 0 0
Phone Arena,,,, Very Good Job. Thanks for this type of Aritical. One Request for you. There is a system to watch TV on the mobile phone. Most probably DVH-TV. Can you explain that on your next artical. thanks in advance. Sayem
3. (unregistered) posted on 10 Sep 2008, 10:53 0 0
Phone Arena thank you for this great historical information
4. (unregistered) posted on 10 Sep 2008, 10:56 0 0
great job, waiting for nokia tube, it looks so great (esp in dark knight movie) heard the its going to be released in october 8th in UK. if can try a review about few best phones of all time :)
7. surinder beri (unregistered) posted on 12 Sep 2008, 07:34 0 0
great work phoneArena Team! Kudos to u
9. (unregistered) posted on 17 Sep 2008, 04:53 0 0
Good work with the article, im surprised theres no iPhone fanboys saying "but what about apple"
10. Adi (unregistered) posted on 23 Sep 2008, 01:18 0 0
Great job. This article is among the best posts that phonearena ever release.
11. fingerling (unregistered) posted on 26 Sep 2008, 20:25 0 0
hasnt been around as long but what about htc phones, not many others that can claim their specs and none to match touch HD
12. (unregistered) posted on 30 Sep 2008, 00:27 0 0
HTC and Apple seems to be among the brands on that Others piece (16.4% combined market share). Well HTC used to manufacture phones for O2 so it's no wonder that their specs are among the best of the world...
