Here's how Microsoft kept the Surface tablet a secret
0. phoneArena 22 Jun 2012, 06:10 posted on
The Microsoft Surface is a revolutionary device not just because it is a new tablet running on Windows 8 and sharing the kernel of a full-blown Windows 8…
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1. tegradragon (Posts: 68; Member since: 23 May 2012)
I was a die-hard Apple fan but I'm pure Redmond now.
Thank you Surface and Windows Phone 8. :)
13. Sangeet (Posts: 232; Member since: 21 Apr 2012)
agree, both companies are good but it is that Microsoft is just a bit better, i don't know why, but that doesn't mean that Apple is bad, believe me it isnt..
2. Droid_X_Doug (Posts: 5975; Member since: 22 Dec 2010)
Yeah, closing the gap between announcement and ship will be the real challenge - so many more mouths to muzzle. And each mouth has a vested interest in leaking.... That will be the real test of being to replicate Apple's security model.
4. tegradragon (Posts: 68; Member since: 23 May 2012)
Apple usually ships after two weeks max after the announcement. And it starts pre-booking right after the keynote's over. Windows has a LOT of time before they start shipping Surface. October, if I'm not wrong. So IF they pull it off, they'll surpass Apple's iron-vault security standards.
7. Droid_X_Doug (Posts: 5975; Member since: 22 Dec 2010)
There is a huge supply chain that has to be mobilized to be able to ship an iDevice 2 weeks after product announcement. Every member of the supply chain has a vested interest in leaking their respective part to the world. When MS can get its supply chain to ship Surface tablets 2 weeks (much less the day of - new Retina MBP) after announcement and have almost zero leaks up until maybe the week before announcement, they will have been able to replicate Apple's security model.
3. cepcamba (Posts: 717; Member since: 27 Feb 2012)
It's not Apple-like security. It's just plain tight security, please.
5. ardent1 (Posts: 1999; Member since: 16 Apr 2011)
MicroSoft invented the tablet PC in about 2002 and it took another ten years to introduce the surface tablet and they expect people to get excited about the ten-year delay. Better late than never.
6. mahoganyheart (Posts: 11; Member since: 23 May 2012)
It's almost unfair to announce a product 4 months before it becomes available while in most cases, 4 months is the lifetime of new technology products now a days! Microsoft has a lot to prove, a lot of expectations to meet to justify me waiting for so long.
8. Droid_X_Doug (Posts: 5975; Member since: 22 Dec 2010)
In four months, Apple could start to ship an MBA with detachable keyboard if they felt it would sell. Four months is almost the time it takes to prototype next year's GS IV.
9. SmartPhoneStream (Posts: 160; Member since: 21 Jun 2012)
Smart idea by Microsoft, without all those rumors the developers can keep there mind set on the Surface prototype
10. thelegend6657 (unregistered)
If photos or specs are leaked , the surprise element are gone
Think of it this way , nobody knows a hell lot about Samsung Gs2 before it was announced so everyone was surprised and excited .
But in the GS3 case people already know what's coming except for the design all thanks to rumours
12. 7thspaceman (Posts: 1212; Member since: 14 Feb 2011)
it's great that Microsoft now knows how to keep some of it's operation a secret they failed to do so with the xbox info that was on the web. PC users and PC Fans now want to know when these "surfsce" Tablets go on sale especially the Surface Pro because it can run the thousands of Windows Programs that now run on PC's Laptops world wide. Apple fans have their Ipad and it is a good Tablet now us Windows PC laptop fans have our MS Surface Pro Tablet to run our ECO system of thousands of Windows Educational, Business, Games, WEB based Entertainment and very specialized windows programs some businesses use. hurry up Microsft people who want them wont wait forever .