Half of in-store smartphone buyers get accessories, here are the most popular ones
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Looking deeper into what drives someone to buy a case, NPD found that granting maximum protection is the first concern of users and also important are the high quality of build materials and the expectation for the case to not be too bulky, and ruin the design of that high-end phone.
“Smartphones tend to feature slim designs and glass materials, so protection accessories have become a virtual necessity to safeguard smartphone owners’ investments,” industry analysis director at NPD Ben Arnold said. “Price holds less importance than protection on the list of purchase influencers, and consumer concern over the quality of materials indicates the performance of these accessories is more important than their aesthetics or cost.”
Interestingly, nearly half of those buying a smartphone in-store, got some accessory with it, and the spending on decorations and add-ins to the smartphone was much higher in stores than online.
source: NPD via Business Insider
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9 Comments
2. jaytai0106 posted on 22 Aug 2012, 09:02 1 1
I always order my cases online (eBay). Usually a lot cheaper and better looking.
4. xXMAKESHIFTXx posted on 22 Aug 2012, 10:55 3 0
otter box is $15 to $20 cheaper to buy on amazon then at the store, so it is not always "crappy".
5. jaytai0106 posted on 22 Aug 2012, 11:25 0 0
cases on eBay are a little crapper (especially from Chine or HK). But I love my S curve case with stand for my One X. I bought three of them for $8 with free shipping. Not bad at all.
6. willywill_evo posted on 22 Aug 2012, 11:49 0 0
i bought a galaxy s3 on the street brand new, 10 minutes later i was in a VZW buying a screen protector. The last thing i want to get are those little hair lines on my screen
7. 1ceTr0n posted on 22 Aug 2012, 12:57 0 0
I got a great case for my Galaxy Note when I got it from Costco with accessories bundle. Everyone keeps asking where I got it. It fights snug on the phone, is a smoky flexible rubber so you can see the phone color but not so sticky like rubber so every dirt particle sticks to it
8. whoisnetworkdood (banned) posted on 22 Aug 2012, 13:28 0 0
I am one the smart buyers - the half that does not buy accesories in stores - go to AMAZON - way cheaper there.
9. ChafedBanana posted on 22 Aug 2012, 21:46 0 0
Casemate Pop cases are my favorite. I have the white one for my Galaxy Nexus. It protects it well and looks great. As good as the day I got it even 8 months later. White doesn't show scratches and the rubber Casemate uses stays clean.
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