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Half of in-store smartphone buyers get accessories, here are the most popular ones

Posted: , by Victor H.

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Half of in-store smartphone buyers get accessories, here are the most popular ones
Ever wondered what are the most popular accessories people buy for their cell phones? Turns out, if we compare all accessories on a dollar-based value scale, cases are the most popular one, according to market research by NPD. Next, somewhat surprisingly come headphones, obviously pushed by the much higher average price for headphones than for cases. At a distant third and fourth come external batteries, chargers and handsfree headsets.

Looking deeper into what drives someone to buy a case, NPD found that granting maximum protection is the first concern of users and also important are the high quality of build materials and the expectation for the case to not be too bulky, and ruin the design of that high-end phone.

“Smartphones tend to feature slim designs and glass materials, so protection accessories have become a virtual necessity to safeguard smartphone owners’ investments,” industry analysis director at NPD Ben Arnold said. “Price holds less importance than protection on the list of purchase influencers, and consumer concern over the quality of materials indicates the performance of these accessories is more important than their aesthetics or cost.”

Interestingly, nearly half of those buying a smartphone in-store, got some accessory with it, and the spending on decorations and add-ins to the smartphone was much higher in stores than online.

source: NPD via Business Insider

Half of in-store smartphone buyers get accessories, here are the most popular ones

Half of in-store smartphone buyers get accessories, here are the most popular ones

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posted on 22 Aug 2012, 08:05

1. speckledapple (Posts: 877; Member since: 29 Sep 2011)


its always cases. always will be.

posted on 22 Aug 2012, 09:02 1

2. jaytai0106 (Posts: 822; Member since: 30 Mar 2011)


I always order my cases online (eBay). Usually a lot cheaper and better looking.

posted on 22 Aug 2012, 10:20 3

3. goos2134 (Posts: 19; Member since: 11 Dec 2011)


and crappier

posted on 22 Aug 2012, 10:55 3

4. xXMAKESHIFTXx (Posts: 38; Member since: 28 Jul 2012)


otter box is $15 to $20 cheaper to buy on amazon then at the store, so it is not always "crappy".

posted on 22 Aug 2012, 11:25

5. jaytai0106 (Posts: 822; Member since: 30 Mar 2011)


cases on eBay are a little crapper (especially from Chine or HK). But I love my S curve case with stand for my One X. I bought three of them for $8 with free shipping. Not bad at all.

posted on 22 Aug 2012, 11:49

6. willywill_evo (Posts: 162; Member since: 05 Jan 2011)


i bought a galaxy s3 on the street brand new, 10 minutes later i was in a VZW buying a screen protector. The last thing i want to get are those little hair lines on my screen

posted on 22 Aug 2012, 12:57

7. 1ceTr0n (Posts: 441; Member since: 20 May 2012)


I got a great case for my Galaxy Note when I got it from Costco with accessories bundle. Everyone keeps asking where I got it. It fights snug on the phone, is a smoky flexible rubber so you can see the phone color but not so sticky like rubber so every dirt particle sticks to it

posted on 22 Aug 2012, 13:28

8. whoisnetworkdood (banned) (Posts: 27; Member since: 22 Aug 2012)


I am one the smart buyers - the half that does not buy accesories in stores - go to AMAZON - way cheaper there.

posted on 22 Aug 2012, 21:46

9. ChafedBanana (Posts: 352; Member since: 20 Sep 2011)


Casemate Pop cases are my favorite. I have the white one for my Galaxy Nexus. It protects it well and looks great. As good as the day I got it even 8 months later. White doesn't show scratches and the rubber Casemate uses stays clean.

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