HTC's market value is at an 8-year low; the end may be near
0. phoneArena 03 Oct 2013, 01:01 posted on
HTC has been on a rough road for a while now. The company has tried to save itself with a more focused approach to its mobile development, and the truly great HTC One. But, having a single great device hasn't been enough, and the company has continued to falter so much that its market value hit an 8-year low last month, prompting new speculation that the end may be near...
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1. remtothemax (Posts: 210; Member since: 02 May 2012)
can i say that it is so incredibly annoying that a company like samsung that releases uninspired plastic crap full of s-branded bloatware is taking over the market and a company like htc that has always released interesting and often beautiful products is on the ropes. i'd never buy samsung. at least sony and motorola seem like they might be taking up the gauntlet to actually design things rather than cater to the lowest common denominator like samsung.
9. Commentator (Posts: 2293; Member since: 16 Aug 2011)
It has to happen. If it can outlast BlackBerry, HTC will be the last remaining pure-smartphone company out there. Samsung, LG, Sony, and Apple are massive corporations with ties to multiple industries and endless cash reserves. Nokia and Motorola were bought up by more-or-less equally loaded suitors. There's no way HTC can compete head-to-head in the long term, their margin for error is insanely narrow. Nokia and BlackBerry found that out the hard way, and even they were able to scrape by for awhile on past success. HTC's been branding their own devices for what, 10 years? Maybe they'll luck out and get bought by Google or someone who at least appreciated their positives.
18. promise7 (Posts: 289; Member since: 03 Jul 2013)
The Android world is a hard one to survive in, and Samsung is ruling in it because it has tons of money to throw into marketing, marketing, and more marketing. I kind of think HTC went in the wrong direction with Robert Downey Jr. No one wants to buy a phone Robert Downey Jr. uses, but people will want to buy one Tony Stark uses. I know because of copyrights they can't use the Tony Stark character, but they could have side stepped that and used a character in his likeness.
20. Topcat488 (Posts: 1112; Member since: 29 Sep 2012)
Why do you "hate" Samsung... It's not their fault that HTC is going out of business... If HTC took care of their customers as Samsung does, maybe they wouldn't be in this fate.
HTC= Beautiful phones with NO too LATE updates.
77. 14545 (Posts: 1058; Member since: 22 Nov 2011)
Exactly. They dropped support of the overpriced Jetstream and Flyer tabs just 6-8 months after they were released. Heck, the jetstream was like 800 ON CONTRACT. Add to that the fact that even all of their carrier branded crap phones they refuse to support, and you have HTC. Then they turn a blind eye to removable batteries and storage, and expect no one to notice. But apparently because I used to like HTC and finally after spending many thousands of dollars with them and their lack of after release support, I'm the "lowest common denominator". If OP had half a brain, he would realize THEIR NEW DESIGN DIRECTION IS TOWARDS THE LOWEST COMMON DENOM. Not the old design direction. What do most new phones have in common? Non removable batteries and storage. Good job HTC, I hope you enjoy your death.
23. Taters (Posts: 2584; Member since: 28 Jan 2013)
Samsung dominates because, well, they give the customer everything at the same price or lower than the competition. When HTC gives us DDR2 ram, Smasung gives us DDR3 ram for the same price. When HTC gives us Gorilla Glass 2, you guessed it, Samsung gives us Gorilla Glass 3 for the same price. HTC throws in a 2300 mah, Samsung gives you 2600 mah removable to boot. HTC gives you a fat 9.3mm phone with a 4.7 inch screen that is the same size as a 5 inch phone while Samsung gives you a sleek 7.9mm phone with a 5 inch screen that is the same size as a 4.7 inch phone. It has nothing to do with marketing.
They just give you the best value and early in the year and not at the end of the year when it is too late like Sony and LG.
HTC fails hard because they can never make a handset with some glaring flaws or quality control right out of the box. They make some crap and poorly made products. My friend dropped his HTC One once and not even that high and it's already acting up. While I can't find one without gaps and defects in the plastic trim or dead pixels. The buttons wouldn't even work properly without an update and the list goes on and on. HTC is crap and they are getting exactly what they deserve.
Hate Samsung all you want but they provide themselves, Apple, and a lot of other companies with the best parts at the best prices. And when you factor in that they supply all the best parts they manufacture for their flagship products and it shouldn't be a surprise in the slightest that they are doing well. Deal with it HTC fantard.
25. Taters (Posts: 2584; Member since: 28 Jan 2013)
Should read without some glaring flaws not with
78. 14545 (Posts: 1058; Member since: 22 Nov 2011)
Samsung is like a politician, the winner because they make the least $h!tty product. At least samsung attempts to listen to what we want. (sometimes)
63. remtothemax (Posts: 210; Member since: 02 May 2012)
this here is the primary issue. this is all about marginal differences in specs that do not matter immensely in real world usage. whether the glass is gorilla two or three doesn't really help a phone much from four feet. what i am talking about is passionate design for the beautiful and outstanding. if it is a device i am going to be using all day and carrying around with me everywhere, i want to want to look at it, to be seen looking at it. i'll take an extra three millimeters for something that breaks design molds and that could win an award for aesthetics. samsung has consistently failed in this regard. i do not hate samsung, but i would never buy them because the only thing they engage in is a pissing competition to the bottom.
71. Stuntman (Posts: 707; Member since: 01 Aug 2011)
I care more about how the device functions when I actually turn it on and start accessing the apps and services. I am extremely happy with the functionality of my Samsung phone and more so than my old HTC phone. If I am going to be using it all day, I want it to work well.
The physical look and feel of the device matters little to me. I don't care how I look holding the device while someone else is looking at me.
81. lallolu (Posts: 228; Member since: 18 Sep 2012)
I totally agree with you. I do not understand why people claim Samsung is doing well because of marketing. They release good products...simple!!!
37. amiroo (Posts: 269; Member since: 03 Sep 2012)
exactly true dude.
i`d never buy samsung too .
i shame for people not for elect sami products cus they cant distinguish btw quality brillant and crap plastic just go up for advertise..
htc is the best Pleasure of android devise and this is most injustice about htc with great support and Customer service..
i wish best for htc.
58. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)
@amiroo- Dude, it's a matter of Choice. You Like HTC, We Love Samsung. Go on Buy what you want. And it is not Samsung's fault if your Dear HTC is going down down down. Oh, too bad for your beloved HTC :( LOL!
72. remtothemax (Posts: 210; Member since: 02 May 2012)
this is another part of the problem. why are you speaking as we? you specifically say that it is a matter of choice hailing the person you are commenting on as an individual and then speak as a collective "we." who are you speaking for? and if it is a matter of choice, why are you using unseen masses to support your opinion? isn't what you think the only thing that matters? this is part of the frustration. part of samsung, just like apple, is this collective, mindless belongingness where it becomes a tribe, a competition. why would you be amused that htc might go out of business? the best thing for you and the samsung tribe is to have devastatingly perfect competition. the problem with tech tribalism is samsung does not actually have to release an excellent or innovative product, they just have to put a samsung logo on it and people will fight for it because for some reason you have decided to tie your identity not to an ideal or a philosophy, but a logo. it's like nationalism, but more pathetic.
82. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)
BUTT HURT. LOL! Hey Chill I'm not going to hurt you. Hahaha
43. MobileKicker (Posts: 212; Member since: 19 Sep 2013)
Blackberry and HTC are on their deathbed.
But if the both do partnership they can be cured
I don't understand why htc is dying htc one is crowned device
But the Z10 is also not that bad that PA makes it. 7 ratings..lol
It must get 8.5+
46. Alex123 (Posts: 191; Member since: 17 Oct 2012)
I want to say that HTC deserves it like Blackberry because their products always overprice compared to its rivals even HTC comes with the same features or lower than its competitors. I agree that the One is beautiful phone with aluminum body but the price is higher than GS4 (Camera, Battery, CPU all are better in GS4). I think most users pick up GS4 or Xperia Z instead.
I hope HTC will give up it is so-called "ultrapixel" and produce phones with bigger Mega Pixel camera like the one found on the Titan II and improve low-light ability and try to make the price more competitive
65. Lauticol (Posts: 179; Member since: 25 Jun 2011)
I bought a Developer Edition HTC One (64Gb) for $650, the exact same for a 16Gb Galaxy S4 (the one with the Snapdragon S600) in the USA.
49. almostdone (Posts: 109; Member since: 25 Sep 2012)
I don't have brand loyalty but there are a few things that make me choose Samsung over HTC.
*Their gimmick ultrapixel camera sucks. They fall behind the best smartphones.
*Non expandable memory.
*Non removable battery
*A little heavy and big. Bezels should be smaller.
Samsung seems to keep customers happy with updates.
HTC has a better outer shell.
Software is a personal thing and some like Touchwiz others will like HTC Sense.
That is not enough for me to choose HTC simple as that.
79. Muayyad (Posts: 96; Member since: 05 Oct 2012)
Ultrapixle is not a gimmick! Unlike samsung's software gimmicks.
Smaller bezels are new implementation, yet no true stereo phone is out there other than HTC's.
57. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)
@Remtothemax- Please Do not Blame Samsung, just because your Dear HTC is going down! How thick headed are you! And you sounded like a butt hurt child. This is a competition. Just accept it! Samsung Haters are just the one who's making big deal with Plastic built. As a Samsung Phone User, I don't care about it co'z I care about their FEATURES, And FUNCTIONALITY. I wonder what would you say if the S5 will have Metal or Aluminum Built? Sigh!
69. Slammer (Posts: 933; Member since: 03 Jun 2010)
---"can i say that it is so incredibly annoying that a company like samsung that releases uninspired plastic crap full of s-branded bloatware is taking over the market and a company like htc that has always released interesting and often beautiful products is on the ropes."---
The following comment is in no way singling you out but I find just as annoying.
Quit the cheap plastic and interesting and beautiful products crap. I owned HTC products for 7 years. While I always loved them for the beautiful aspects and functionality, most of you young phone users always touted other brands. Only when they come up with a metal phone do users get excited? HTC screwed up by trying to follow Apple. We diehard HTC users didn't want an Apple inspired look or feel. If we did, we would've gone to Apple. We wanted faster updates and better customer support. We also wished to retain accessible parts such as batteries and SD cards. When we called and expressed our concerns( I can't count how many times myself and others called them). They indirectly told us to take a hike. So we did.
This is the end result to failed social acknowledgement from serious, caring consumers that always held high regards towards HTC's business.
We've since moved on and acknowledged that there is more to a phone than looking pretty. That is why Samsung is enjoying a great run with their phones. They offer what is important. Plastic doesn't seem to be hurting the sales now, does it?
73. remtothemax (Posts: 210; Member since: 02 May 2012)
question: how do you know anything about my "age" relative to phone use or my past phone experience?
70. Stuntman (Posts: 707; Member since: 01 Aug 2011)
I've used both HTC and Samsung devices. Overall, the Samsung device is standing the test of time much better than my HTC. The Samsung is more stable and the exterior shows less wear. I was a bit hesitant to get a Samsung, but I am happy that I did.
75. Shatter (Posts: 1967; Member since: 29 May 2013)
There will ALWAYS be the Nexus devices if you don't like it.
2. darkskoliro (Posts: 935; Member since: 07 May 2012)
All the best HTC. I love your products, its a shame they aren't selling as well as hoped for. As a firm focused on only smartphones, I guess things can get rough when there is too much competition.
3. wicpromd (Posts: 266; Member since: 20 Aug 2013)
All thanks to The Mighty Big Huge Samsung :D
6. alterecho (Posts: 1054; Member since: 23 Feb 2012)
Rather, their marketing and trickery/underhandedness (benchmarks) which made some people believe that S4 its better than the HTC One (S4 is good, but not better than HTC One).
8. Commentator (Posts: 2293; Member since: 16 Aug 2011)
21. abdane (Posts: 474; Member since: 07 Oct 2011)
the HTC One was released before the GS4... so i guess HTC started it ^_^
26. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)
Other than the full metal body, the One has nothing else over the S4, S4 wins in terms of sheer number of extra features, future updates (Slow, but still faster than most Android OEMs including HTC), hardware (Octa Core vs Quad Core) and camera (HTC took a huge risk with their new pixel camera thing, innovative? Yes, but still can't match up to the S4 in terms of detail and color).
50. newbey123 (Posts: 379; Member since: 19 Mar 2012)
Yes, unfortunately people believe the lies Crapsung sale. The cheaper product will always out sale the higher priced, which is why the Sammy sales, its cheap and made with cheap parts. I would rather pay a little more and get a higher quality product, which is why HTC wont go away. They will sale less but people will always want the higher quality product.
54. number29 (Posts: 185; Member since: 25 Jan 2013)
And there's your reason why Apple is so successful.
61. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)
Alterecho- Nah. I have a couple of friends who has HTC ONE and they are Jealous about the U.I,, Updates and Features of our S4. S4 is way way better than your HTC ONE. LOL! Yes, HTC ONE has Great built and Design but other than that, it sucks!
62. alterecho (Posts: 1054; Member since: 23 Feb 2012)
"they are Jealous about the U.I"
Considering the fact that many people have preferences, I still don't think S4 UI is good. It feels too heavy, and every time i swipe through the menus, i get the feeling that the processors are being stressed. It just feels bloated and it lagged while scrolliung fast through the videos (with live thumbnails).
HTC One UI, though confusing at first, feels lighter. The best Android UI has to be Sony's Xperia UI, though.
The S4's build is better than S3, but HTC One's build is leaps and bounds ahead of it. I used it in a shop and its the kind of build that makes you 'want it now'. Its that good.
"your HTC ONE"
I don't have a HTC One.
64. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)
Really? You just said the answer for that " Considering the fact that Many People have preferences" Well I guess that Says it all. You like the crappy cheap UI OF HTC ONE. But Many Loves S4'S UI. Sorry for you. Never experienced any lags or heavy every time I go to menu and swipe it considering I have hundreds of Apps.
67. alterecho (Posts: 1054; Member since: 23 Feb 2012)
"Well I guess that Says it all"
Sure does. Can't think of any other reason.
"Sorry for you"
Because i have a preference?
"Never experienced any lags"
I saw it. Maybe it was the unit which i handled. But it did lag.
68. DONUT (Posts: 271; Member since: 27 Jun 2013)
alterecho: just ignore him, he will go out of his way to make his beloved Samsung look good even tho the S4 is clearly the inferior product
83. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)
Hey Butt hurt DONUT! LOL, Still Pissed on me? Haha! No, S4 is the Best! And Many People will buy it. Unlike your Favourite ___. Still FAILING! LOL! Truth hurts!
4. Joshing4fun (Posts: 1044; Member since: 13 Aug 2010)
What happened? I really don't see where they went wrong. Its so sad. :'(
38. amiroo (Posts: 269; Member since: 03 Sep 2012)
iphone with no sd card too when 32/64 gig with 25 gig in drop box enough for more people.
but about price ops heck yes.
24. Taters (Posts: 2584; Member since: 28 Jan 2013)
Crap button placement, off centered usb port with poor plastic finishing around the usb port I might add, gaps everywhere, overheating problems, unresponsive capacitive buttons that needed an update to fix etc.
Just off the top of my head and the list is a lot longer.
36. kaira (Posts: 26; Member since: 12 May 2013)
Taters, cool-off my brother... It's given, SAMMY rules supreme. I so wish HTC can turn around the corner and learn from the big players e.g Samsung & Apple, and two listern to consumers. Cause that's working for SAMSUNG.
51. amats69 (Posts: 968; Member since: 12 Nov 2012)
dont expect that Taters will cool-off kaira..he/she is the number one hater of htc?number one in samsung payroll?
5. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
Nooooooooooooooooooooooooooooooooooooooooo!!!!! My favourite android OEM can't die!
7. Commentator (Posts: 2293; Member since: 16 Aug 2011)
This might be out of the blue, but could anyone see Google purchasing HTC? Motorola's really just a regional player (the US market) that has a much smaller footprint overseas (although admittedly a huge patent-trove as well). HTC could be a smart pickup if Google wanted to shore up its influence on the Asian market, and possibly the European market as well. It would also provide more ammunition for Google against Samsung/LG should they choose to continue the schism between "The Android of Features" and "The Android of Experience" that is apparently unfolding.
15. N6600 (Posts: 15; Member since: 17 May 2012)
I think Google bought Motorola just for its patent portfolio. Nothing else. Google itself does not need hardware division.
10. abhi12345 (Posts: 10; Member since: 16 Sep 2013)
NO microsd, no removable battery and no good camera has destroyed htc. Not everyone in the world have 24 hour electricity and unlimited data plans.
14. sri_tech (Posts: 187; Member since: 21 May 2013)
None of them is true.
Ignoring the importance of brand awareness when they are making hundreds of millions in profits is the main reason for their decline.
Most of the people don't care about removable battery or Micro SD.
19. DONUT (Posts: 271; Member since: 27 Jun 2013)
not to mention HTC tends to over price their devices too
16. taikucing (unregistered)
Yeah, those are probably some of many reasons why HTC phones aren't sold well. The other reason is probably HTC needs more agressive marketing like Samsung or Apple does. I see Samsung and Apple ads everywhere in TV, newspaper, websites, etc. Of course HTC needs more money to do that
12. gaby1451 (Posts: 113; Member since: 30 Mar 2011)
I don't get it, everything was going so well for HTC just a couple of years ago! Is the competition between Samsung and others really that bad? It feels like yesterday I was watching those HTC "You" commercials (http://youtu.be/IxBIrCXbFUc ) and thinking how awesome and original the company was. This is a little unexpected. I mean one could see Blackberry's fate from a distance. But HTC was in it from the beginning! Remember the this?http://www.phonearena.com/phon
I wish this company the best, it's always a shame to see an underdog fall through the cracks. Here's hoping for a miracle...
22. chocolaking (Posts: 428; Member since: 22 May 2012)
This is article is mis leading the reader of HTC's fate
purpose is another attack on the brand of HTC for sure.
And why does the title has to be like this?
Does anyone actually know that Microsoft bought Nokia's devices and services unit.
Good job Phonearena!!