HTC's Wang blames lack of communication for sales slump
HTC had hoped that its new ad campaign starring Robert Downey Jr. would give a boost to sales, but the spots really were unfocused and did not necessarily "communicate" with phone buyers. That probably won't stop HTC from trying to use the actor in future spots. Wang says that the public likes Downey because they see him as a "change maker." But HTC is in the business of selling phones, not cute slogans, which leads to a major disconnect between the company's ultimate mission and the commercials. Since the actor is believed to have signed a two-year contract worth $12 million, the manufacturer might feel compelled to continue starring the movie star in more ads.
Last week, HTC reported the first quarterly operating loss in company history and Wang says that the current quarter is going to be a challenge. Another worry for HTC is that its stock price has dropped so much, the company could be the target of an unwanted takeover attempt. Some companies mentioned as being interested in HTC include China's Lenovo, Huawei or ZTE. Wang does expect her company to control 20% of the high-end smartphone business in China next year and her job will be to get HTC to that level in other major markets, including the U.S.
3. amats69 (Posts: 794; Member since: 12 Nov 2012)
Its not the "ultrapixel" its the 4mp they use for the ultrapixel camera..ultrapixel really is a great move by htc..but using 4mp is not enough to get more details on picture
14. chandra7894 (Posts: 11; Member since: 27 Sep 2013)
It is not a great move. If they really want to innovative they can put more bigger sensor in size and keep MP as 12 and have large pixels otherwise it is biggest marketing mistake
22. amats69 (Posts: 794; Member since: 12 Nov 2012)
Yes it is a great move by HTC..try to compare a shot from a regular 4mp cam with 4mp with ultrapixel technology you will see the difference.maybe the current ultrapixel cam used by htc now is not yet perfect but as what others said "theres always a place for improvement"...even pro photographers even agree on this.. If you dont have knowledge about bigger pixels and always believe that higher mp count is good then its your choice...thats why im very excited on htc's next year's flagship..for sure they will do something/work more on ultrapixel camera...
17. Epicness1o1 (Posts: 138; Member since: 30 May 2013)
totally agree,if they putt a 13 mp cam the camera would be super awesome,but I think that the lenses on the htc one are very efficient and if they putt a 13 mp camera the resolution of the phone can measure to the Z1 and I think thats the reason why they didnt putted a bigger camera,and then every mobile company should make very good lenses for the mobiles,so nobody gets profits of it just loss,while developing good lenses
10. lallolu (Posts: 202; Member since: 18 Sep 2012)
Totally. People that love it can say whatever but we all know the camera is not good. A regular 13mp would have been nice or they could have even gone ahead to make a 16mp camera.
I believe the camera is the greatest letdown of the phone.
24. ojdidit84 (Posts: 162; Member since: 16 Jul 2011)
Definitely agree. I was gonna dump my DNA for the HTC One and didn't go for it for the sole fact that the camera wasn't up to par for me. That and moving to yet another HTC phone with no SD card slot. I don't care so much for a removable battery, but I want my camera to live up to the competitors and I want my damn SD card slot back so I can put my darn music, take more pictures/video, hold more games on my phone.
13. chandra7894 (Posts: 11; Member since: 27 Sep 2013)
Totall agree it is not about communication but product is poor. We want good high MP sensor with good battery life.
2. amats69 (Posts: 794; Member since: 12 Nov 2012)
Marketing! Just marketing htc! You have the best product so focus on marketing!
18. Epicness1o1 (Posts: 138; Member since: 30 May 2013)
Hah your right when I am looking TV every 10th commercial is from Samsung,Sony or LG and I hardly see a htc commercial
4. Googler (Posts: 813; Member since: 10 Jun 2013)
Strange button configuration on the One and not available on enough carriers hurt sales. Keep it simple, design it well, and market the living bleep out of it is all they need to do.
12. Lauticol (Posts: 102; Member since: 25 Jun 2011)
I don't see how can a simple button layour keeps you from buying a phone
23. Googler (Posts: 813; Member since: 10 Jun 2013)
Button layout is goofed up, why should I buy that phone when there's plenty of other great phones who have a more standard button layout? If I'm on the fence between two or three phones, the one that's simpler and easier to use out of the box will get the sale. When you can see that, you'll understand why HTC is having problems, they can't get the basic things down. It's a dog eat dog world in mobile, little things make big differences. I've read tons of comments about button layouts over the years, it matters.
19. Hyperreal (Posts: 105; Member since: 08 Oct 2013)
Dont know whats your problem. Double cklick on home button - multitask, hold home botton - menu. Slide up - google now. Thats it. I dont need more buttons.
25. ojdidit84 (Posts: 162; Member since: 16 Jul 2011)
Well, you know. People don't like learning something new. Same reason that a lot of people coming from the iPhone call Android "too complicated." It takes a few minutes to learn the new ins & outs/differences on the new phone and then you're good. People are just lazy to learn something new.
29. Googler (Posts: 813; Member since: 10 Jun 2013)
Dude, that is amazing. With just one comment you've completely summed up my entire life and nailed it. You didn't even let anything like personal preference and choice get in your way, you just went straight to "this guy is just lazy." Mind. Blown. Freud has nothing on you.
30. Googler (Posts: 813; Member since: 10 Jun 2013)
Let me guess, you own the One. Here's a hard dose of reality for you, your description of how the buttons work or your defense for them isn't going to persuade me to purchase the One. People look for different things in what they purchase. Some hate HTC for not having removable batteries while others won't buy their phones because of not having removable SD cards. It's all about personal preference and choice. For me, ergonomics and things like button placement mean a lot.
It appears you own the One. My opinion of the button layout shouldn't affect your use of the phone, enjoy what you purchased.
5. terabyteRouser (Posts: 397; Member since: 18 Oct 2011)
I can't believe any company would waste $12 million dollars on using Robert Downey Jr. in an ad. Man they really have a disconnect with American culture. Outside of Iron Man, I don't think anyone cares about that guy. They really made a mistake with that one.
6. amiroo1 (Posts: 3; Member since: 04 Oct 2013)
htc is best in every aspects except marketing.
8. hboy857 (Posts: 110; Member since: 03 Jun 2013)
In today's world marketing is pretty much everything. People buy Galaxy "S" series phones not because it's the best android phone but Samsung make people believe that they are buying the best android phone in the world. Whether people like it or not HTC One is the best phone of this year, i will say again and again and again and again and again........ Just focus on Marketing HTC and keep proving us awesome phone like HTC One. Best of luck.
9. Slammer (Posts: 721; Member since: 03 Jun 2010)
---" Chairwoman Cher Wang says that communication between the company and consumers needs to improve."---
Does this include listening to the consumer? How many times have myself and others called to express our concerns and been ignored?
11. ocilfa (Posts: 283; Member since: 03 Aug 2012)
Wand and slump should not be in the same sentence.
15. artealis (Posts: 98; Member since: 15 Dec 2010)
absolutely no communication, HTC never hear that people hate no sdcard slot phone.
16. willard12 (Posts: 489; Member since: 04 Jul 2012)
Their failed communication with consumers began when they thought they heard consumers say that they didn't want sd cards or a replacable battery. It continued when they thought consumers said they didn't want widgets. Apparently, in terms of market share, they heard wrong.
21. Slammer (Posts: 721; Member since: 03 Jun 2010)
Exactly! Countless calls to customer service proved to me that these two things were indeed important. Two reps at HTC confirmed that I was not alone in my concerns. They claim that they have received calls upon calls for the same thing. Once again, it is a company telling us what we need or don't need.
Me and my colleagues spoke our mind by switching to Samsung for access to batteries and SD slots. Then HTC wonders why it is in this position.
20. MickLuvHP (Posts: 6; Member since: 26 Oct 2011)
Follow what Samsung have done for their marketing and HTC will have much better sales than Samsung in years to come!
26. ausnote2 (Posts: 61; Member since: 07 Dec 2012)
Too many compromises
Lack of removavble battery and small as well
I prefer home button feedback
I prefer large screen >5" screen.
Hope the htc one max addresses these compromises
27. LikeMyself (Posts: 66; Member since: 23 Sep 2013)
Do not adopt a lazy attitude.Accept that you could do better!
Put an 8MP cam, yes MP does make a difference.
Put an expandable storage in One+ or else I wish you bad luck, why can't you put a larger battery?Are you dumb or you don't use a smartphone?
Did you know that most people in my 1.5M+ population country don't know what is HTC!
31. RomeoJDR (Posts: 237; Member since: 09 Dec 2011)
Marketing has been the Achilles heel gaining new customers, but poor product support (software updates) is the culprit causing existing customers to jump ship. Secondly, if people want a pretty phone they go with the iPhone, if people want expandable storage and replaceable battery they go with Samsung. Once that was a virtue of nearly every Android phone, now Samsung is able to further stand out from the rest without a tech breakthrough by simply keeping those features.
32. Taters (Posts: 2104; Member since: 28 Jan 2013)
Lol best technology and best product. Good one.....