HTC's Q4 forecast shows that the company is still bleeding money
0. phoneArena 05 Nov 2013, 08:41 posted on
The story of HTC is really beginning to scare us a bit, due to the parallels our minds instinctively draw. A company of zero repute in the 1997, HTC became one of the biggest (contract) manufacturers...
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1. roldefol (Posts: 2858; Member since: 28 Jan 2011)
I could not recommend HTC to someone inquiring about iPhone replacements, even with the One's premium materials and sound quality. It's hard to push a company that's clearly in trouble. They need a saviour, and quick. Lenovo? ASUS?
4. 14545 (Posts: 1063; Member since: 22 Nov 2011)
Dear god no, Asus has worse QC than anyone. And if you have ever dealt with their warranty program you would never want to deal with the company again. That being said, it's sad. I really like the ideas they have, and they make decent products. Just pray they don't break.
7. Taters (Posts: 2592; Member since: 28 Jan 2013)
Seems like a Taiwanese thing, their QC is horrible for both Suck T C and Asus. Acer was the worst but surprisingly they seem to be the only Taiwanese company going in the right direction as far as quality is concerned now.
8. Mittal (Posts: 427; Member since: 14 Dec 2011)
They need to realize the importance of competitive offerings in low-mid range
Their currents mid range devices are ridiculously overpriced for what they offer
Kindly change yourself HTC....
10. Finalflash (Posts: 1455; Member since: 23 Jul 2013)
They need to differentiate themselves more. There is a massive android following for AOSP and just pure vanilla that no one but Google is targeting with their limited nexus offerings. HTC could easily target that market and make mad money but they would rather compete with juggernauts like LG and Samsung. Apple makes an insane amount of money on a small share of the market. Copy that model a bit and target a segment of the market that the opponent isn't targeting with a range of devices that are good.
2. mturby (Posts: 214; Member since: 09 Jan 2013)
just like the ''wii u''.maybe its the ''brand''. cant they have a more friendly name? htc...sounds kinda annoying or weird to say.
3. roldefol (Posts: 2858; Member since: 28 Jan 2011)
They have some name recognition, but it's more related to their being the first to sell Android phones. Once Samsung took over with the Galaxy S series though, HTC was no longer synonymous with Android. So while LG, Sony, and Samsung are recognized leaders across electronics, and Nokia and Motorola have decades of history selling phones, HTC is kind of a non-entity.
That's why they might be better off under the ownership of an established tech giant like Lenovo or Asus, two companies that have yet to get a toehold in phones, at least in the west.
5. mottykels (Posts: 364; Member since: 15 May 2013)
They are so over pricing with thier phone thats why they are lossing all
6. Taters (Posts: 2592; Member since: 28 Jan 2013)
They are trying to cut more costs? Your quality control is what landed you in this mess in the first place. Last thing you need to do is cut even more corners......
9. 14545 (Posts: 1063; Member since: 22 Nov 2011)
Not just cutting corners, but doing so while not listening to what we as the consumer want. We asked for better batteries(removable or not) and SD cards. We get neither. That's why I refused to buy the One when I upgraded. I bought the S4. Not to mention, why are they still lagging on updates. Sure the one got an update, but they still refused to support their older hardware. (DNA, Rezound, etc.). Screw them. That's why my rezound is now just a dash cam.