HTC will not produce low-end phones and destroy its brand image says Peter Chou
feature rich models at low prices. RBS analyst Wanli Wang says that there is enough room in China to support many different segments. Wang says that HTC needs to identify the segment it wants to be in and then execute the strategy.
China is an important region for HTC and many Chinese are now switching to low-end smartphones according to Nomura's Jeng. Jeng says that with all of the features now found in cheaper phones in the country, many Chinese smartphone buyers say that the cheap models are good enough for them to use.
3. tlsmithsr (Posts: 79; Member since: 28 Sep 2010)
LMAO @ "The HTC One V might be low-end in the U.S. but mid to higher-range elsewhere" I guess we can say the same for the Nokia 3310
5. mafiaprinc3 (Posts: 307; Member since: 07 May 2012)
lmao good one.i think the company should keep a balance set of handsets, a few low,mid & high end phones,not everyone will have the finance to buy their high end phones like one x.
look at samsung,lg,sony & motorola they're all serving off a balance diet, htc will starve!!
4. wendygarett (unregistered)
htc please make your oneV price at $199 in us...
Not 1year later... I MEAN NOW!!!
11. wendygarett (unregistered)
sorry should be $99 :)
24. thelegend6657 (unregistered)
6. RaKithAPeiRiZ (Posts: 1309; Member since: 29 Dec 2011)
Htc should be reminded that some mistakes in the flagships also ruins the company's image
35. kanagadeepan (Posts: 638; Member since: 24 Jan 2012)
Yes.. The multi-tasking issue in OneX... NON-Removable battery and no external SD card options are few....
7. Sangeet (Posts: 232; Member since: 21 Apr 2012)
If the same thing continues then India and other Asian countries will forget that there is even a company named HTC, cuz in India many people can't even afford HTC Explorer and that is their cheapest device for now here. Only a few people have high end phones here in India as there is no contract system, we have to buy it for unlocked prices and hence they costs us very much.
Therefore no chance of HTC in India if they don't make budget phones.
41. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
You mean like how android fans think Android OS is the best and the rest like Windows or Blackberry et al is just crap.
9. Vedang (Posts: 1; Member since: 13 Jun 2012)
hTC was my first choice, few month back.
But there market strategy is below level.
they should not price their device higher and then reducing drastically after 4 or 5 mnths.
10. JcHnd (Posts: 81; Member since: 30 Apr 2012)
Greedy people... I mean they dont have millions of sheeps as @ppl3... so their plan can't work right now
12. Whateverman (Posts: 3187; Member since: 17 May 2009)
HTC makes damn good phones IMO, but they all look alike and the little tweaks to Sense just aren't enough. Get rid of that damn clock, redesign it or something. It's looked exactly the same on every phone except the Rhyme. Please, please change it up so I can stop walking past your phones every time I go into a store. I actually have the Razr and I still stop to look at the other Razrs they have on display.
13. groupsacc (Posts: 232; Member since: 28 Feb 2012)
Sounds like a plan. Like Ferrari of smartphones. But first you need a phone that kicks all other phones' a$$'s. Like Ferrari 458 kicks all other cars in their a$$'s. You can't become a luxury brand making Toyotas.
I think it'd be better to target low and mid range markets also, but reserve a series of models to target the high-end, like the One X series. Like what Toyota does with Lexus. You can't just barge out of nowhere and only make Ferraris, that kind of cockiness will leave the company in financial ruins.
27. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)
eh the mp4-12c destroys the ferrari 458... just saying... but i think the one x is a fabulous phone... they need a but more advertising though... i never see htc commercials on TV for their prime phones...
and yes u are right there is no reason to not make low-quality phones... it work for apple and samsung... and those two brands often are seen to have higher quality than htc... they just need to actually create and market some products instead of just idealizing their "tripling shipments in china" which is not a huge accomplishment considering how fast the market is growing there..
14. schecter7 (Posts: 99; Member since: 20 Apr 2012)
HTC has been making high end phones from the very beginning. That's what they are good at. Unlike Nokia and Samsung, they don't have experience and resources for developing low end phones. Instead of jumping into something new, they decided to get things right with the existing business model - which is pretty wise in my opinion. One X is certainly a step towards the right direction.
15. remixfa (Posts: 13902; Member since: 19 Dec 2008)
thats bull crap.
they are no different than any other manufacturer. They make low end phones just as much if not more than the next guy. they can scream "premium" all they want, but when they pack the phone with bloatware and "Sense" to the point that it makes it laggy and has very low memory for the user to install apps on.. I call that "low end". Besides, not but a few months ago it put out the HTC Wildfire which had a 528mhz processor and specs no different than the mytouch 3g they put out in 2010. LOW END is a good margin of HTC's business.
And again, thats no different than anyone. HTC, Samsung, APPLE, Moto, LG, ect, they all have phones that fill out the "low end" segment.
16. schecter7 (Posts: 99; Member since: 20 Apr 2012)
You certainly don't know a shiit about cell phone history. Your knowledge can't seem to go beyond 2010 (it's related to Samsung I think). HTC was manufacturing $700 -800 sets in 2004/2005. Obviously you did not see those. You are stuck with the garbage phones tmobile sells here. It really doesn't matter what you consider as 'low end'. In the true low end market, your Samsung is the true king - historically. And they lag more than anything else.
17. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Sense is garbage - I'll give you that. Touchwiz is just another garbage. But they are gonna be there and they will evolve and will become crappier over time. We just have to live with that.
18. groupsacc (Posts: 232; Member since: 28 Feb 2012)
Wow.. why so angry man.. chill out. Sense and TouchWiz, they are both good UIs. If you don't like them, you can always use Apex or Nova launchers, or even install a custom ROM. That's the beauty of Android.
20. wendygarett (unregistered)
you never appreciate the beauty of android :)
21. groupsacc (Posts: 232; Member since: 28 Feb 2012)
For sure, Sense and TouchWiz were clumsy and cumbersome in the early years; but check out One X and Galaxy S3, they are so much morre refined now. It'd be a difficult choice to install third-party launchers over them.
22. wendygarett (unregistered)
some of my friends having htc
However they hate the boring sense and say that its nothing but a breakfast sausage. So they root it instead but few weeks later, they say they miss sense, but they dont know how to unroot it back, so they keep remind me that when you have htc, dont root it :(
25. schecter7 (Posts: 99; Member since: 20 Apr 2012)
lol - I agree. They are part of the beauty - ironically :). So are the launcher apps :) . But you know when you see 200 MB of free memory left (Out of 1 GB) and you've already rooted the s**t out of it and you keep flashing half-baked custom ROMs without full satisfaction, then you really want Google to speak up and shove those crappy UIs up those wannabe HW companies ass. Just my 2 cents :)
37. groupsacc (Posts: 232; Member since: 28 Feb 2012)
Well, they can't satisfy everyone. A Nexus phone with stock ICS for you buddy.
19. remixfa (Posts: 13902; Member since: 19 Dec 2008)
ok, other than your an ignoramus that just makes snap judgements... something tells me that i was using cell phones before u got out of diapers. so back up.
i know more about the cell industry than most here. I dont need to waive it around like a flag though. HTC used to sell as A CARRIER BRANDED PHONE for 500 bux UNLOCKED which was nearly unheard of back in the windows 5/6xx days. Before Android it was A RARITY to see an HTC phone actually say HTC. One of the few I can think of that didnt completely suck is the HTC 6800.
And i cantell you.. FROM EXPERIENCE that those old HTC phones were giant POS's because they would come in more than ANY OTHER brand to be repaired, replaced, or wiped and rebooted. How do I know? Because I worked the darn industry when it was going on.
What I CONCIDER low end, is what is low end. Period. I hold no preference to any brand. Not a single brand pays me for a biased opinion and I will not give one. Just because you dont like it, doesnt mean IM the one with the issue. Here's a mirror, look at it closely.
23. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Actually HTC was making even higher ends for UK carriers like O2. Those were the most expensive phones back in 2004/5. I always use imports so I know how behind US market was before iphone came in. Pretty much any high end phone was a rarity in the US, but not in the rest of the world. And those were not POS as you are trying to picture. 2004 phone with 500 MHz processor, wifi, etc can't be a POS - so I'd not buy your diaper reference.
Low end is not HTC's main segment like they way you're screaming. Their recent finances will tell you much better about that.
Let's share the mirror and see what we're missing :P
26. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Oh come on now. At least man enough to admit how obviously you're in love with Samsung. We've talked earlier and it was just blatant. It's ok to have preference. By the way, I've been using Samsung phones along with other brands for a long time. Yet I just hate Samsung fanboys as much as I do other brands' fanboys.
42. remixfa (Posts: 13902; Member since: 19 Dec 2008)
im not in love with jack. There is a difference between looking at the playing field and saying "this is the best out", and saying "i really love this brand and will buy it for the name".
Ive only ever bought 1 samsung in my life, which is my SGS1. Yet ive bought handfuls of HTCs from the MT4g all the way back to the windows 5x days. Ive bought quite a few LG's and Motos and Blackberrys as well. So, how does buying 1 samsung (i won an omnia and sold it because it was junk) make me a samsung fanboy???? tell me. what a stupid go-to argument. "you disagree with me, so u must be a fanboy of XXX". And just for the record, until Samsung came out with their high end processors and screens in the bundle called the Galaxy S line, I considered them a junk phone maker. Yup, that's a real fanboy for ya.
And again, I wasnt talking about perceived build quality or processors, I was talking about reliability. Older HTCs were NOT reliable compared to competitors like RIM, which is why RIM ran away with the smart phone race until Apple and Google came along. International or not, I saw more HTCs than any other brand come back with issues for the longest time. And at the time RIM was outselling windows 10 to 1.
It's not like there is something magical about it being "international" that makes it better. Most of the time it was the same international phone, just rebranded as a carrier phone in the US.
43. dmn666 (Posts: 194; Member since: 19 Oct 2011)
I think you both are right in your own ways. There were some off-topic discussions though.
It's true that making low end phones is not really simple. HTC simply doesn't have that skill. Remember you need 'brand image' in low end segment too. People can just walk in and grab a Nokia because they just don't die. It's not like Nokia is a cheap brand. They made super highends as well and those were awesome. But HTC certainly doesn't have that big of a workforce. If they really want to make loweneds they better take some time and do it right.
44. ngo2dd (Posts: 781; Member since: 08 Jul 2011)
We all know you are the fanboy because you show it everyday on the forum. It is funny that you base your opinion as fact. You Say you work for t-mobile and after Verizon. But most of the window mobile are in fact been on ATT and Sprint beside the HD2. It is also funny that you bitch about S3 chip but in fact you have yet to own any of them. So you are still full of s**t.
45. schecter7 (Posts: 99; Member since: 20 Apr 2012)
RIM was outselling Windows and Symbian was wiping the floor with both in the rest of the world. That's what you missed in the US market. Before Apple came in, all us carriers were selling garbages here. It's complete waste of time arguing over that. Anyone who has used pre 2007 international and us smartphones will tell you the same thing. International phones were SIGNIFICANTLY better than the ones we had here. It still holds true to a somewhat lesser extent. Anyways, it was off-topic.
Point was HTC just doesn't know how to make good SUPER low-ends. Why the heck would they jump in and start over considering their recent financials? It's something they can't do overnight. Their CEO is simply saying the same thing.
47. remixfa (Posts: 13902; Member since: 19 Dec 2008)
ok.. lets start here..
what do you consider super low end?
I consider 528mhz processor in 2012 super low end. Yet HTC makes a few phones in that range. The HTC Wildfire on Tmobile immediately comes to mind. It has the exact same internals as the G1/Hero, and it was launched in the last year.
HTC has plenty of know how in the low end. Thats ludacris to say they dont. Theyve been there for years. They have a lot less time in the "recognized" high end of the spectrum than they do in the low end.
As far as pre 2007, yes there were some very advanced models outside of the US for a while. Most of the higher end HTC models ended up in america though as carrier branded phones through VZW and ATT. The craziest stuff wasnt from HTC.
And the old windows 5x/6x phones were on all carriers.. most of them were on ATT and VZW, not sprint.
If HTC were to say "Hey, were going to consentrate on premium models now and just kill off our low end sets because we need to get our financials straight", that would be cool.. and it would be honest. Saying "we dont want to mess up our brand with low end sets" is completely dishonest.
51. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Rebranding an old model for the lowend segment only tells they are not willing at all to put any effort there.
Check some of their recent financials and average selling price
Should tell you where they make the money from.
Ok - dishonesty - I'll give you that - it's just a business talk. That's how they talk - what we can do about it.
46. schecter7 (Posts: 99; Member since: 20 Apr 2012)
You're not a fanboy? talking about GS1? That already proves it. I had two of those garbages (Captivate). A UI that stank like a cheap wannabe iOS knockoff, broken GPS, crappy camera, horrible audio, pathetic battery life, a horrible resolution pentile display, worst upgrade support from Samsung - and that's what you're calling the 'best out'. You've already proved your fanboyism.
49. remixfa (Posts: 13902; Member since: 19 Dec 2008)
so because I like a phone that you had a bad experience with, that auto makes me a fanboy? are you that retarded? seriously?
first off, samsung sucks at software. They always have. Who still has an SGS1 on original software? Mine lasted 2 days from purchase before I modded it. Samsung makes it notoriously easy to mod, which is why so many people love it. Ive been running ICS since december. What have you been running? A properly modded SGS runs as fast or faster than any S3 device, which is one of the reasons why I never got an american SGS2.. it was pointless. the SGS1 also has a more powerful GPU than the crapdragon S3.
Battery life? I get incredible battery life. I get 2 days worth with regular usage. How about you? I dont know too many single core phones.. hell i dont know ANY phones that get 2 days with regular usage.
Kinda sounds like you got tons of personal issues. Again, here is a mirror, look at it.
And just because I know sooner or later the battery thing would be brought up, and stupid trolls like NGO would try to say I was full of it, I took a nice screen grab of it yesterday. Look and weap
Its not fanboy to say "X does this the best" when its true. Its called a fact. its not that hard to tell the difference.
/100459156021696505642/albums/ 5754024788249880689?authkey=CJ qh7PyOhsKWoQE
52. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Sure - everyone sneaks around XDA and are running customs on their GS1. I wonder why XDA server is not down yet.
You're the one with issues - trying to cover up GS1's downsides with XDA. Maybe Samsung should start paying those guys to cover their as*. Don't show those pathetic snapshots like those morons making quadrant videos on youtube. With a custom ROM, ANY phone can run two days. I mentioned a lot more stuff beside battery life. Unfortunately XDA can't cover those up.
53. schecter7 (Posts: 99; Member since: 20 Apr 2012)
modded GS1 vs S3 device? That was just ridiculous. Try to use an Xperia S (stock) and super modded GS1. You'll laugh at yourself.
54. remixfa (Posts: 13902; Member since: 19 Dec 2008)
hate to tell you but its true. tweak or no tweak the GPU in the hummingbird.. the PowerVR is stronger than the Adreno220 found in the S3. There are a few things that the S3 does slightly better like things that require multithreading... like loading the web browser. but for general tasks and games, the SGS1 is as good or better.
Go look at the benchmark websites that show the high scores. Notice how many SGS1 variants make the top. Now find the S2 and S3 phones. Its been a month or so since the last time I've checked, but I bet there are still way more SGS devices populating the top of the list than any S3 devices.
An easy comparison I can make is with my Tegra2 tablet and my SGS1. My SGS1 is seriously way quicker to load things and more responcive. Then again, The tablet is still on crappy old honeycomb.
Do you understand why I say modded? Because in samsungs ultimate stupidity they installed an antiquated RFS file system on the device instead of EXT4 which is the norm. That resulted in a massive slowdown of the device. simply doing the EXT4 file conversion which is commonly called the Voodoo Lag Fix instantly gives you 2-3x the power.
I dont buy a phone for its stock software. I buy it for the hardware as long as its easy to root and looks like its going to have a good xda/cyanogen following. Even if the software was good, I'd still mod it.. because thats what I do.
The best hardware combinations out there belong to samsung. Its not even a point of contention. The benchmarks show it to be true. And samsung makes the best screens. They make all the SGS screens, the new ipad screens, the HTC OneX's LCD2 screens, and more. Fanboy or fact? Fact.
Its no coincidence that the top 3 selling android sets of all time are galaxy 1, 2 and 3. Its also no coincidence that most SGS owners plan to upgrade to a new SGS. Is it fanboy? Or is it just better than the rest? hmm?
If LG came out right now with a super set with their top screen, whatever new magical chipset there is, and all the bells and whistles I could think of.. .it would be at the top of my list.
I am not brand specific. I am tech specific. Until someone else can offer better tech that is well supported in the mod community, than samsung, I have no choice but to keep buying it.
55. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Benchmarks? (Xperia S with heavier Specs vs GS2- forget about GS1 crap)
Lagfix -? heard of lagfix for other chipsets?
Samsung makes best screens? 2010 Retina vs 2011 WVGA? Pentile garbage in 2012? SLCD2 made by samsung ??? - holy crap, who am I talking to?
Top selling phones are the best ? - heard of iphones?
You're very techy- LMAO - I won't waste my time anymore. Have fun in your tiny Samsung world. Keep considering yourself an objective person - ROFL.
57. remixfa (Posts: 13902; Member since: 19 Dec 2008)
I asked you to go look up a benchmark suite because it will show modded vs modded you tool. Yea, your all mighty sony that no one cares about loses to the SGS2 in most tests. Not a surprise there.
get your facts straight before you talk s**t and sling insults. Who do u think Made the S-LCD screen? LG??? lol
iphones have no competition, so their sales are irrelevant. In the android world there is too much competition so a phone wont garner high sales without it being an actually good device. Your comparison has no merit. Considering in Android's early years, HTC was the run away success, and now they are barely making it, it wasnt dumb luck that Samsung pulled ahead by wide margins.
Have fun in your irrelevant Sony world. Keep crying every time they dont bring a sony phone into a comparison because no one wants it. The problem is that I'm "pro" anything, its that your so blindly "anti" you cant see simple facts that dont coagulate with your preconceived notions.
Your just like taco in that respect. Have fun.
40. ngo2dd (Posts: 781; Member since: 08 Jul 2011)
remixfa you are samsung sheep. lowend is not just what chipset that use but the over all build of the phone. I love how you say you work in the phone industry. But please tell us what you did? Because we all know you are full of s**t
48. remixfa (Posts: 13902; Member since: 19 Dec 2008)
are you still trying to troll me moron?
how about this. you go prove me wrong.
28. pegasso (Posts: 135; Member since: 27 Nov 2011)
some HTC old phones (HTC S310, HTC MTeor, etc) are not hi-end phones.
those phones belong to mid/low category.
32. schecter7 (Posts: 99; Member since: 20 Apr 2012)
You're right. I was just trying to say they are MORE familiar with making high end phones. Their low-end phones are no match for Nokia and Samsung low-ends. That's the reason why HTC always had a tiny market share. Most of their sales came from high ends.
29. bayusuputra (Posts: 941; Member since: 12 Feb 2012)
the only thing i miss from Sense is the camera interface and functionality.. having tried Sense 4 ROMs and now coming back to vanilla ICS, the camera function is the only thing i am missing..
Other than that, i agree that HTC Sense, and apparently almost any other OEM launcher is crap and only reduces performance..
34. schecter7 (Posts: 99; Member since: 20 Apr 2012)
Yep they all are crap - yet you still miss 'something' when you dump them. That's what I don't like. Google needs to make every single phone look like a nexus phone just like the way every windows PC/laptop is a pure windows machine. These OEMs can still can differentiate their hardware just like the way HP, Dell, and other PC OEMs are doing. It'll lower the cost on their side, updates will be faster, average users will not have to mess with custom ROMs (most of which are broken anyway)
50. remixfa (Posts: 13902; Member since: 19 Dec 2008)
i do agree google needs to up the ante on their camera software. Why goog's stock software is so far behind what others like HTC and Sammy are doing, I'll never understand.
30. jopancy (Posts: 55; Member since: 25 Apr 2012)
With the rate technology is advancing, today's high-end phones are tomorrow's low-end phones. So whether HTC likes it or not, they are already ''destroying their brand'' by producing tomorrow low-end phones!!
33. schecter7 (Posts: 99; Member since: 20 Apr 2012)
LMAO - no one can disagree with you on this.
31. darkskoliro (Posts: 953; Member since: 07 May 2012)
Unfortunately its the low end phones that make the money for companies. I see most of my android friends with low end samsung devices, never a high end one
36. tiara6918 (Posts: 1342; Member since: 26 Apr 2012)
Or if they don't want to make low end devices with the logo "htc" which could ruin the image of their company in their opinion, why not just create another line up of phones but this time with a different brand name. Like what nokia did before with vertu(I don't mean for htc to copy nokia by selling an expensive phone that's not worth it). Make low end devices with a different brand name(like a sister company or something)because many people still use and can only afford low end devices and they can make a profit out of this especially if they could convince most buyers. About that many people in China are now switching into low-end phones, that is not what I see. When I went to china, almost all the phones I can see are high end ones(iPhone,galaxy s2,note,etc.)I rarely saw low end ones(the only type of people I can see holding these phones are usually the old ones).
38. groupsacc (Posts: 232; Member since: 28 Feb 2012)
Yep. Just like Toyota with Lexus, Honda with Acura, Nissan with Infiniti, ......
39. mercorp (Posts: 967; Member since: 28 Jan 2012)
Peter,you lost a BIG oppoturnity to get back at samsung and apple.
Now the galaxy y,mini,ace and pocket are the rage among the developing world and teens.
And your htc one v is pwn by the ace 2.
I want to see a updated one v with a duo core novathor (at least),and a phone with specs comparable to the mini 2.
56. jroc74 (Posts: 4720; Member since: 30 Dec 2010)
This isnt hurting Samsung.
They have alot of low end, mid range phones out. Ppl complained about Motorola releasing so many phones...in reality Samsung has them beat.
Its just that the Samsung phones arent all on Verizon. And Moto has basically stopped doing the lower end phones. At least less than Samsung.