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HTC will ditch 'quietly brilliant' slogan, confirms HTC One delayed because of camera supply issues

0. phoneArena 25 Mar 2013, 07:35 posted on

HTC has delayed its One flagship Android phone for late April due to camera shortages, but the company plans to radically change its marketing approach. The first step?…

This is a discussion for a news. To read the whole news, click here

posted on 25 Mar 2013, 07:41 17

1. wendygarett (unregistered)


Poor HTC :)

posted on 25 Mar 2013, 07:45 13

4. wiiandds (Posts: 64; Member since: 15 Mar 2013)


I agree. They should have had more made if that was the camera they wanted to use

posted on 25 Mar 2013, 07:59 12

12. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)


Okay cool, so now you (HTC) go from "Quietly Brilliant", to "Loudly Stupid"...

If the camera is not ready on time, which delays the shipments, run and tell it to the king... "The Sky is Falling", shout it to the world.

posted on 25 Mar 2013, 08:48 8

23. Abbath (Posts: 99; Member since: 16 Sep 2012)


or "Loudly Childish" xD

not a hater just contributing to slogan ideas xD

posted on 25 Mar 2013, 09:33 5

32. WyclefJean (Posts: 44; Member since: 05 Mar 2013)


brilliant..quietly ;)

posted on 25 Mar 2013, 17:39 2

56. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Loudly Arrogant ... because they slept with the enemy so "iNduction cloned" :D

posted on 25 Mar 2013, 07:51 9

8. thelegend6657 (unregistered)


Nice avatar Wendy.

posted on 25 Mar 2013, 08:14 14

16. tech2 (Posts: 3475; Member since: 26 Oct 2012)


its not her. Its the famous YouTube vlogger, iJustine

http://www.youtube.com/user/ijustine

posted on 25 Mar 2013, 17:54

58. Dastrix (unregistered)


Well, then what Mr. Benjamin Ho really meant was "We have a lot of innovations but we have been too quietly brilliant."

posted on 25 Mar 2013, 07:44 28

2. androidlikeaboss (Posts: 40; Member since: 16 Nov 2012)


Good job HTC! Show Samsung and its fanboys what you've got!

posted on 25 Mar 2013, 07:50 15

7. ajac09 (Posts: 1481; Member since: 30 Sep 2009)


They got nothing to show.. lol

posted on 25 Mar 2013, 07:44 16

3. jsdechavez (Posts: 731; Member since: 20 Jul 2012)


While HTC and others were innovating, Samsung was on full marketing and promotion of their excellent Galaxy flagships (and with it, unfortunately, comes most of the bloatware S features that I never use). About time HTC plays rough.

posted on 25 Mar 2013, 09:04 6

27. MrJerry (Posts: 403; Member since: 05 Oct 2012)


Getting tired of people like you.....

In your theory, can I say the entire idea of blink feed and zoe are blotwares? If not please tell me the difference and don't get me wrong cause I don't think they are blotwares

posted on 25 Mar 2013, 11:14 4

34. SleepingOz (unregistered)


"How to disable/remove Blinkfeed?" was one of the first question asked about the HTC ONE on XDA.

posted on 25 Mar 2013, 09:06 4

28. tusshharish (Posts: 342; Member since: 23 Oct 2012)


htc :- quiet stupied......

posted on 25 Mar 2013, 09:19 7

30. rgxVOiD (Posts: 440; Member since: 30 Aug 2012)


The irony...

posted on 25 Mar 2013, 11:14 2

35. phljcnth (Posts: 485; Member since: 30 Apr 2012)


That's because only Samsung can do innovations and smart marketing all at once. Ain't HTC trying to do the same things Samsung has been doing? They're desperate 'cause they're near to their last ball.

posted on 25 Mar 2013, 12:34 4

40. chocolaking (Posts: 494; Member since: 22 May 2012)


Full on marketing is the key to make money!
Innovation is not a key to grow the company.

posted on 25 Mar 2013, 07:45 9

5. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


They shouldn't think about Ultrapixels, just put a 16 MP camera on the phone and its good to go right? (Sigh) Poor HTC! :(

posted on 25 Mar 2013, 07:58 10

11. zaxcer (Posts: 1; Member since: 14 Feb 2013)


That's the problem with everyone. How about getting some innovation rather than going by the same s**t always?

posted on 25 Mar 2013, 08:10 5

15. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Yeah, I agree.

posted on 25 Mar 2013, 09:02 4

25. tusshharish (Posts: 342; Member since: 23 Oct 2012)


but who said it to use that crap for very great flagship........they should launch it first in midranger phone and should see result ..........if it sucesses then use to flagship............many people go with 'z' because of camera.......

posted on 25 Mar 2013, 09:31 5

31. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


I'm using the Z, and I can say that the camera is nice, but not the best.

posted on 25 Mar 2013, 13:04

44. b1acktiger (Posts: 223; Member since: 19 May 2012)


That's a very stupid idea. just keep it in your mind.

posted on 25 Mar 2013, 08:21 2

21. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


they already put 16mp on a phone. but nothing happened. lol

posted on 25 Mar 2013, 07:48 7

6. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


“We have a lot of innovations but we haven’t been loud enough”

Yep, they should ditch that slogan, and change it to show that how big-mouthed they have been, like how Peter Chou said they want to beat Samsung, how they rubbished Nokia's Pureview technology, how they appeared in Samsung's Galaxy S4 event and how they exchanged trolling remarks with Samsung UK in Twitter.

I couldnt think of any ideas for them. Do drop in some suggestions. :D

Dont get me wrong, i dont hate HTC; i like their products more than Samsung's, just being sarcastic, because they have been loud but in my opinion some of their innovations doesnt live up to my expectations. They only have the rights to be loud mouthed if they can deliver what consumers expect.

posted on 25 Mar 2013, 08:00 5

14. weinerslav (Posts: 126; Member since: 31 Jul 2012)


Spot on!

posted on 25 Mar 2013, 07:51 9

9. tiara6918 (Posts: 2069; Member since: 26 Apr 2012)


I'll miss that quietly brilliant logo...

posted on 25 Mar 2013, 07:54 8

10. Smart (Posts: 76; Member since: 20 Aug 2011)


A typo there Victor...it should be "Quietly Brilliant"

And about HTC going fierce is a good news for the Android market.....All manufacturers of Android phones are doing excellent jobs with offering the consumers a host of choices....

My heart is set for the HTC One...but one cannot go wrong with Galaxy S4 too....

posted on 25 Mar 2013, 07:59 7

13. RomeoJDR (Posts: 244; Member since: 09 Dec 2011)


Delaying the release of a phone for a camera with performance no one is raving about besides HTC

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