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HTC vs Samsung: Why HTC is losing the fight big time

0. phoneArena 09 Aug 2012, 05:48 posted on

Up until recently, HTC meant much more than it means now in the Android universe. It was a big factor. HTC's smartphones stood for quality, reliability and experience that are unmatched by any other Android manufacturer...

This is a discussion for a news. To read the whole news, click here

posted on 09 Aug 2012, 06:04 8

7. darkskoliro (Posts: 1076; Member since: 07 May 2012)

One lesson: Marketing.

posted on 09 Aug 2012, 06:05 4

8. s3_owner (Posts: 3; Member since: 09 Aug 2012)

the reason is very small and largely goes unnoticed:-
its because htc doesnt have a 'hero' product lineup that the general public can look forward to and get hyped up about.
most people i know look forward to getting an iphone 5 or galaxy s 4 in the future, but when it comes to htc no one has any idea what they will have come next year. this way building up hype for their phones gets very difficult and eventually general public fall prey to the "iphone" and "galaxy s" names as they are popular. if htc had named the one x as sensation 2, many people would be looking forward to sensation 3 and the phone gets sold even before it is announced.
even though shakespeare said "whats in a name", i think everything in tech world is in the name.

posted on 09 Aug 2012, 06:24 2

13. XPERIA-KNIGHT (unregistered)

They should stick with the Evo lines.........The new Evo 4g lte is better than the one x in my opinon..

posted on 09 Aug 2012, 09:02

72. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

I prefer the One X--- even the Snapdragon LTE version.

posted on 09 Aug 2012, 06:12 5

9. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)

To be honest, I think they shouldn't have released the One X with the S3 to compete neck to neck. Yes, HTC is better design and skin wise, but people go for the marketing tricks more(Samsung marketed the hell out of their phone).

I think HTC should've done what Sony/Moto did; release a phone that's high end but not the best(Xperia S/Razzr Max) before the quadcores come out, double the market share from Q2 11, gain double the money, release the real flagship with better specs after the One X and S3 are already in the market, make more money...

posted on 09 Aug 2012, 06:46 4

21. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

Samsung is acting more and more like apple

posted on 09 Aug 2012, 06:49 2

25. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

True! And if there's anything positive at all about Apple, it's the fact that they know how to market their products so the public will covet it--- despite the scary prices.

posted on 09 Aug 2012, 06:47 1

23. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

I highly agree. A majority of the population are followers and that's just the truth. They just want phones that will impress their peers and will believe marketing tricks that tout phones that are best especially if the trick is done wisely.

Samsung learned from Apple how to do its marketing tricks and those jabs at Apple are letting them emerge as the top of the Android market. HTC needs to step up their game with their marketing.

For one thing, I know their marketing presence here in the Philippines is tiny and the Concept Store is very much left behind by its competitors (Apple, Samsung). Whoever is head of HTC Philippines especially with its marketing must be pretty lazy and stupid. It's been two years and nothing has changed with the Concept Store. It's natural for people to be pulled off in another direction to that.

posted on 09 Aug 2012, 06:54 1

28. XPERIA-KNIGHT (unregistered)

Ladyhaly.........nice pic lol

posted on 09 Aug 2012, 08:16 1

52. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

Nice username. :)

posted on 09 Aug 2012, 06:57 2

30. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

Same goes with the HTC marketing here in Malaysia
Instead of tv ads that kept showing up on tv HTC's only I have posters in shopping mall and some billboard beside a highway

posted on 09 Aug 2012, 07:44 1

41. wendygarett (unregistered)

people start to complain samsung in your country, my country :)

after the launch of galaxy s duos (mid range phone) people start to angry because it has the exact same spec to the galaxy s1

And they shouted WHY s1 doesn't get the update and instead create the ics version with the lower price, they felt highly cheated...

posted on 09 Aug 2012, 09:01

70. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

wendy : you went to sunway pyramid ? Thats the only place i can sense HTC's presence

posted on 09 Aug 2012, 09:05

74. wendygarett (unregistered)

nop but i can feel htc presence in my college... Youngster nowaday...

posted on 09 Aug 2012, 08:26 1

56. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

That is sad. HTC needs to stop overlooking countries like ours. I think what they do is they target some countries instead of trying to cover as much area as possible. For one thing, I know that back in June or July the One X was all sold out in Singapore but not here in the Philippines. And that's sad.

Ruthlessly speaking, with regards to my country, if only HTC made its presence as the Android king back in 2010 or 2011, they would have had a strong foot here. My country is colonial by nature and highly regard imported, status items. That's why the iPhone is such a big seller even in the province.

posted on 09 Aug 2012, 06:34 3

14. darktranquillity (Posts: 284; Member since: 28 Feb 2012)

What did htc earned by not providing sd slot in its flagship one x and s?, i guess they earned nothing but they did lose many buyers.

posted on 09 Aug 2012, 06:43 2

19. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

I don't think the regular consumers care
Check out the iPhone .
I am happy with my g nexus without that stupid slot

posted on 09 Aug 2012, 07:38 5

38. wendygarett (unregistered)

You still stuck at the past...

People wanna removable baterry and sd card slot mainly because they feel unsafe towards the android, many people complain app freeze and laggy about android that time so they need to remove battery to 'restart' the phone, and prevent virus by adding sd slot just to feel unsafe...

But now, android change a lot. With the ics and jb, so far i hear nothing complaint about this issue, no lag no app freeze at all, with the 32gb internal memory, my oneX run smoother than everyone else...

With the marketing of word of mouth, many people realised that android today is not an android yesterday, That's why many people rather to buy nexus7 than any other tablets, eventhough it has no removable battery and micro sd and EVEN lack of rear camera... They start to trust google more and more...

I dont care what next htc is, I dont care how good the processor is now because Android doest need quad-core or 2gb ram to make me feel comfortable... I trust android and I trust HTC more than anyone else...
as long as battery must more than 3000mah and 32gb internal memory, I dont mind it has no removable or no sd card...

Just wait and see, when Galaxy Note 2 create dissapointment again, people may choose to buy galaxy nexus (no sd card) and nexus7 together because the combination of these 2 phone & tablets will still cheaper than that 1 phablets :)

posted on 09 Aug 2012, 08:29 2

57. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

Nice to know another smart girl owns the One X! :D

posted on 09 Aug 2012, 09:03 2

73. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

so so true

posted on 09 Aug 2012, 06:38 4

15. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

If HTC scaps its UI options and drops everything like you want it to, then I am switching to another brand. Do you even know what you're writing about? It's not the products at all that are weak; it's the marketing presence.

This article is poorly written and the subject at hand hasn't been analyzed properly. I am so ashamed of you.

posted on 09 Aug 2012, 06:38 1

16. nevinjohn (Posts: 9; Member since: 03 May 2012)

Well, quite surprised why he hasn't mentioned anything about Sony in the article. Since Sonys acquisition of SE, there has been dramatic changes! Look at their current sales!

posted on 09 Aug 2012, 06:42 2

18. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)

But Xperia s is way behind the big boys (gs3 and 1X )
Thicker , more washed out screen and slower too

posted on 09 Aug 2012, 06:46 2

20. loken (Posts: 462; Member since: 09 May 2012)

thick is for holding device better so it wont slide out. and also xperia s was in development before htc one x..

posted on 09 Aug 2012, 06:49 1

26. Scorpion (Posts: 103; Member since: 28 Apr 2012)

Sony isn't big enough in the smartphone game to be mentioned here, it's not a competitor to Samsung, same goes for Moto. HTC was the only one with a truly original not "Iphonish" UI and concept, but it is too complicated.

posted on 09 Aug 2012, 06:47 4

22. userx (Posts: 7; Member since: 09 Aug 2012)

My advice is very different with this article. Before, I still have an HTC product. Now I've moved to Samsung but Why ?

- First, because I've heard that all the people who has got a samsung are very happy with their product. So I believe that marketing is the most important thing when 2 products are almost on the same level.
- Secondly, because of the better battery of the galaxy S3. When HTC One X was released, most of the test gave very bad advice according to its battery consumption. Don't forget that this is still one of the most important point during a purchase. Since smartphones appeared, it is very sad that we have to charge them everyday. Charge them twice per day, like the HTC one X (according to some test done) cannot be acceptable.
- Thirdly, Galaxy S3's processor is more powerfull than HTC One X according to most of the test. I'm not sure this point will change my way and my life in during the use, but it brought an impact on my choice for sure.

Now, with my experience on the galaxy s3, I still believe that HTC One X is better than the Galaxy S3 in general (Better graphical or organization user interface, better design, casing and build much more stronger). Unhappily, the battery on HTC One X is too short so I still don't regret my purchase until now.

And when I saw the HTC One S (black color), I was pretty sad. Even if it's a good product and made with rare and strong materials, the casing looks too more plastic. and dull. HTC should have made them brilliant.

posted on 09 Aug 2012, 09:06 2

75. ladyhaly (Posts: 106; Member since: 17 Jan 2011)

I have to disagree with the matte polycarbonate plastic. I love it. And it is much better than Samsung's glossy ones. The Samsung feels cheaper.

posted on 09 Aug 2012, 06:54 4

27. wendygarett (unregistered)

Lol I thought it was Michael article but nice job Ray :) you have point out what our mind is as an HTC user :)

posted on 09 Aug 2012, 07:09 4

34. redmd (Posts: 1270; Member since: 26 Oct 2011)

The non removable battery and no expandable storage are deal breakers for me. So far the S3 provides a very solid user experience. Its just the could quality that's questionable but who cares, almost everyone dresses there phones with casing so its forgiven.

HTC lack the marketing strategy as compared to Samsung as my area is concerned. The S3 is as common as iPhone. Its offered by all carrier providers whilst HTC only one offers it.

But who knows, maybe HTC will represent the next nexus phone.

posted on 09 Aug 2012, 07:15 1

35. kamil (Posts: 118; Member since: 07 Feb 2012)

I do agree with PA with sense 4.0 and the camera. when I went to check out the One X international version for the first time the UI crashed when I was scrolling trough the home screen got me freaked out since I thought I had to pay for it T.G. the guy let me of the hook then I tested the camera the features on the camera was fine but image quality made me walk out of the store. ugly photos so much for image sense.

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