HTC vs Samsung: Why HTC is losing the fight big time
0. phoneArena 09 Aug 2012, 05:48 posted on
Up until recently, HTC meant much more than it means now in the Android universe. It was a big factor. HTC's smartphones stood for quality, reliability and experience that are unmatched by any other Android manufacturer...
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8. s3_owner (Posts: 3; Member since: 09 Aug 2012)
the reason is very small and largely goes unnoticed:-
its because htc doesnt have a 'hero' product lineup that the general public can look forward to and get hyped up about.
most people i know look forward to getting an iphone 5 or galaxy s 4 in the future, but when it comes to htc no one has any idea what they will have come next year. this way building up hype for their phones gets very difficult and eventually general public fall prey to the "iphone" and "galaxy s" names as they are popular. if htc had named the one x as sensation 2, many people would be looking forward to sensation 3 and the phone gets sold even before it is announced.
even though shakespeare said "whats in a name", i think everything in tech world is in the name.
13. XPERIA-KNIGHT (unregistered)
They should stick with the Evo lines.........The new Evo 4g lte is better than the one x in my opinon..
72. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
I prefer the One X--- even the Snapdragon LTE version.
9. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)
To be honest, I think they shouldn't have released the One X with the S3 to compete neck to neck. Yes, HTC is better design and skin wise, but people go for the marketing tricks more(Samsung marketed the hell out of their phone).
I think HTC should've done what Sony/Moto did; release a phone that's high end but not the best(Xperia S/Razzr Max) before the quadcores come out, double the market share from Q2 11, gain double the money, release the real flagship with better specs after the One X and S3 are already in the market, make more money...
21. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
Samsung is acting more and more like apple
25. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
True! And if there's anything positive at all about Apple, it's the fact that they know how to market their products so the public will covet it--- despite the scary prices.
23. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
I highly agree. A majority of the population are followers and that's just the truth. They just want phones that will impress their peers and will believe marketing tricks that tout phones that are best especially if the trick is done wisely.
Samsung learned from Apple how to do its marketing tricks and those jabs at Apple are letting them emerge as the top of the Android market. HTC needs to step up their game with their marketing.
For one thing, I know their marketing presence here in the Philippines is tiny and the Concept Store is very much left behind by its competitors (Apple, Samsung). Whoever is head of HTC Philippines especially with its marketing must be pretty lazy and stupid. It's been two years and nothing has changed with the Concept Store. It's natural for people to be pulled off in another direction to that.
28. XPERIA-KNIGHT (unregistered)
Ladyhaly.........nice pic lol
30. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
Same goes with the HTC marketing here in Malaysia
Instead of tv ads that kept showing up on tv HTC's only I have posters in shopping mall and some billboard beside a highway
41. wendygarett (unregistered)
people start to complain samsung in your country, my country :)
after the launch of galaxy s duos (mid range phone) people start to angry because it has the exact same spec to the galaxy s1
And they shouted WHY s1 doesn't get the update and instead create the ics version with the lower price, they felt highly cheated...
70. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
wendy : you went to sunway pyramid ? Thats the only place i can sense HTC's presence
74. wendygarett (unregistered)
nop but i can feel htc presence in my college... Youngster nowaday...
56. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
That is sad. HTC needs to stop overlooking countries like ours. I think what they do is they target some countries instead of trying to cover as much area as possible. For one thing, I know that back in June or July the One X was all sold out in Singapore but not here in the Philippines. And that's sad.
Ruthlessly speaking, with regards to my country, if only HTC made its presence as the Android king back in 2010 or 2011, they would have had a strong foot here. My country is colonial by nature and highly regard imported, status items. That's why the iPhone is such a big seller even in the province.
14. darktranquillity (Posts: 284; Member since: 28 Feb 2012)
What did htc earned by not providing sd slot in its flagship one x and s?, i guess they earned nothing but they did lose many buyers.
19. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
I don't think the regular consumers care
Check out the iPhone .
I am happy with my g nexus without that stupid slot
38. wendygarett (unregistered)
You still stuck at the past...
People wanna removable baterry and sd card slot mainly because they feel unsafe towards the android, many people complain app freeze and laggy about android that time so they need to remove battery to 'restart' the phone, and prevent virus by adding sd slot just to feel unsafe...
But now, android change a lot. With the ics and jb, so far i hear nothing complaint about this issue, no lag no app freeze at all, with the 32gb internal memory, my oneX run smoother than everyone else...
With the marketing of word of mouth, many people realised that android today is not an android yesterday, That's why many people rather to buy nexus7 than any other tablets, eventhough it has no removable battery and micro sd and EVEN lack of rear camera... They start to trust google more and more...
I dont care what next htc is, I dont care how good the processor is now because Android doest need quad-core or 2gb ram to make me feel comfortable... I trust android and I trust HTC more than anyone else...
as long as battery must more than 3000mah and 32gb internal memory, I dont mind it has no removable or no sd card...
Just wait and see, when Galaxy Note 2 create dissapointment again, people may choose to buy galaxy nexus (no sd card) and nexus7 together because the combination of these 2 phone & tablets will still cheaper than that 1 phablets :)
57. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
Nice to know another smart girl owns the One X! :D
15. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
If HTC scaps its UI options and drops everything like you want it to, then I am switching to another brand. Do you even know what you're writing about? It's not the products at all that are weak; it's the marketing presence.
This article is poorly written and the subject at hand hasn't been analyzed properly. I am so ashamed of you.
16. nevinjohn (Posts: 8; Member since: 03 May 2012)
Well, quite surprised why he hasn't mentioned anything about Sony in the article. Since Sonys acquisition of SE, there has been dramatic changes! Look at their current sales!
18. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
But Xperia s is way behind the big boys (gs3 and 1X )
Thicker , more washed out screen and slower too
20. loken (Posts: 462; Member since: 09 May 2012)
thick is for holding device better so it wont slide out. and also xperia s was in development before htc one x..
26. Scorpion (Posts: 95; Member since: 28 Apr 2012)
Sony isn't big enough in the smartphone game to be mentioned here, it's not a competitor to Samsung, same goes for Moto. HTC was the only one with a truly original not "Iphonish" UI and concept, but it is too complicated.
22. userx (Posts: 7; Member since: 09 Aug 2012)
My advice is very different with this article. Before, I still have an HTC product. Now I've moved to Samsung but Why ?
- First, because I've heard that all the people who has got a samsung are very happy with their product. So I believe that marketing is the most important thing when 2 products are almost on the same level.
- Secondly, because of the better battery of the galaxy S3. When HTC One X was released, most of the test gave very bad advice according to its battery consumption. Don't forget that this is still one of the most important point during a purchase. Since smartphones appeared, it is very sad that we have to charge them everyday. Charge them twice per day, like the HTC one X (according to some test done) cannot be acceptable.
- Thirdly, Galaxy S3's processor is more powerfull than HTC One X according to most of the test. I'm not sure this point will change my way and my life in during the use, but it brought an impact on my choice for sure.
Now, with my experience on the galaxy s3, I still believe that HTC One X is better than the Galaxy S3 in general (Better graphical or organization user interface, better design, casing and build much more stronger). Unhappily, the battery on HTC One X is too short so I still don't regret my purchase until now.
And when I saw the HTC One S (black color), I was pretty sad. Even if it's a good product and made with rare and strong materials, the casing looks too more plastic. and dull. HTC should have made them brilliant.
75. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
I have to disagree with the matte polycarbonate plastic. I love it. And it is much better than Samsung's glossy ones. The Samsung feels cheaper.
27. wendygarett (unregistered)
Lol I thought it was Michael article but nice job Ray :) you have point out what our mind is as an HTC user :)
34. redmd (Posts: 962; Member since: 26 Oct 2011)
The non removable battery and no expandable storage are deal breakers for me. So far the S3 provides a very solid user experience. Its just the could quality that's questionable but who cares, almost everyone dresses there phones with casing so its forgiven.
HTC lack the marketing strategy as compared to Samsung as my area is concerned. The S3 is as common as iPhone. Its offered by all carrier providers whilst HTC only one offers it.
But who knows, maybe HTC will represent the next nexus phone.
35. kamil (Posts: 115; Member since: 07 Feb 2012)
I do agree with PA with sense 4.0 and the camera. when I went to check out the One X international version for the first time the UI crashed when I was scrolling trough the home screen got me freaked out since I thought I had to pay for it T.G. the guy let me of the hook then I tested the camera the features on the camera was fine but image quality made me walk out of the store. ugly photos so much for image sense.
36. good2great (Posts: 1042; Member since: 22 Feb 2012)
this is a sad article...
i really like HTC
first smartphone was the T-Mobile Wing
they make amazing products for windows and android.
sucks that they are getting beat out like this... they work so hard on quality of design and the quality of its UI and in my opinion it's way better than what samsung has to offer...
but like someone said above... its all about marketing and brand popularity... samsung got sneaky and used apple tactics... good for them!
but i would love to see HTC on top...
37. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)
"One X is one helluva good-looking smartphone - much better-looking than Samsung's current flagship, the Galaxy S III"
I don't agree, i think S3 design is better than 1x, also s3 has a micro sd slot, removable and bigger battery, so s3 is better
77. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
That's your personal opinion. Not to be offensive but... if you knew smartphones, you would know the HTC's build quality is a lot better. More solid and feels much more expensive.
And really, 300-400 mAH? You think that's the basis for a better phone? You do know that Samsung's screen is a lot dimmer than the HTC's, right? So if we adjusted them to the same screen brightness, your Samsung will have a battery life the same as or possibly worse than the One X.
Grow some brains and get yourself educated first.
145. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)
take it easy dude don't be so harsh
43. Berzerk000 (Posts: 4146; Member since: 26 Jun 2011)
Honestly Ray, after seeing your review on the One X, I've always thought you've had some sort of heavy bias against HTC. However, you do raise some good points. Yes, HTC does need to re-do Sense. I love Sense for all that it is, but it is kind of slow compared to others. Even with the new Sense 4.1 update that's in the works, that is void of 3D effects in the launcher and has a new kernel, they need to make it lighter. The One X is an amazing phone, with a beautiful display and design that blows the GS3 away. But in terms of overall smoothness of the UI, Touchwiz UX wins hands down. With HTC's successor to the One series, they NEED to revamp their UI. The area where HTC really shines, is when they don't have Sense (i.e Nexus or G-series on T-Mobile).
Another thing is marketing. Samsung is like Apple with their marketing, which means they do it a lot, and they do it well. And with the GS3 on every major carrier, they're are going to have a crap load of sales compared to the One X only being on AT&T.
Which brings us to another point, carriers. First of all, HTC needs to get their flagships on more carriers. And, they need to stay true to their brand, and by that, I mean keep it to the One series. Look at the Inc. 4G on Verizon, that isn't a One series. It has an underclocked processor, smaller display, and looks nothing like the One S. I know T-Mobile had exclusivity on the One S, but still.
If HTC could make Sense better, get it's flagship out onto more carriers, and have the right approach in marketing, they would excel; easier said than done though. The announcment for the successors to the One series is where HTC could either make it big, or bomb it. I hate to see HTC struggle in sales, because they are such a great company.
44. Jeradiah3 (Posts: 1010; Member since: 11 Feb 2010)
Samsung has made phones to benefit the ever changing mobile phone industry. I think that HTC has become stagnant and unsure what to do. The Galaxy Note changed the way we view mobile phones and what does HTC do............create a phone that will rival it?? the problem with HTC is their UI and bettery life. Samsung beats them in both categories and has done that within the last year (which to us geeks is at least 2 or 3 lol)
80. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
Touchwiz is ugly as hell. Really ugly. It's the only thing that kept me from buying the SGS 3 choosing the One X.
HTC still wins with the UI. They just need to improve its speed. To be honest though, I haven't had any problems with my One X. So glad I'm not stupid like other people who speak their mouth before using their brains.
141. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)
The one thing that kept me from buying a samsung, aside from the bias of my countrymen. The UI. It sucks.
Besides, I love the Sense's Flipclock Widget.
151. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
That's what sense 4.1 is about. Speeding it up. I could just imagine, after 4.1 then JB upgrade... It'd be crazy!
111. Jeradiah3 (Posts: 1010; Member since: 11 Feb 2010)
you're leading that towards me so im not affected by that. i liked HTC for a while and i know that the One X has probably improved, but why make the One X series similar to the iPhone when it comes to a non-removable battery and no expandable memory slot. Thats what makes Android unique.
its all about preference and we live in a country that we can choose whatever phone we want
45. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
what A nice read Ray! awesome Job
I agree with most of it, while I still think that your average user knows more about Samsung than HTC, I have to say that in terms of UI Sense seems to have going down in flames to the point even blur looks and feels better (more user friendly) every step HTC makes to "Improve" its consumer experience is making the device more troublesome, for example multi tasking, android had a great multitask tool on 4.0+ and yet they make a new one thats goes in a complete opposite way(swipe up and swipe to the sides completely changed) plus it shows me less content, when I'm switching apps I want to do it fast, and yet sense makes it slow, Killing the true multitasking is another bummer, but that's not all the UI itself looks dated, with everything changed it looks like going back to 2010... unlike Samsung that took ICS and created a new experience based on the platform, aside from the launcher the widget on the notification bar and some icons, is your ICS experience. HTC needs to think more into turning sense into something truly different without hindering the great user experience 4.0 gives us, and I think if they want to think about differentiation they rather work it into functionality, right Now both Touch Wizz and Blur are far more functional than sense thus giving the user a greater experience. I said it before the first mistake I saw from HTC was back on the leaks where they not only keeping the physical buttons but using an arrange made for on screen buttons instead of the old android arrangement, but that's not all, to make things possibly worst they update it so now you must long press multi task button to bring the menu up.... this decisions are slashing costumers away from both HTC and android
119. jinwons (Posts: 95; Member since: 24 Nov 2010)
Couldn't agree more. HTC is good at making their phone, UI look fancy, but at the expense of loss of usability, functionality. The latest Blur and Touchwiz are a lot more true to stock ICS features and UI. One X is great for looking and feeling good, not so much for great smart-phone experience.
50. sonisoe (Posts: 358; Member since: 06 May 2009)
upgraded to sgs3 from sgs2, both phones worked sooooo well.... despite the heavy customization, samsung always manages to pull off a pretty smooth UX... for other OEMs (preferably HTC since they make quality hardwares), they should stick with stock-android plus functional/feature improvement not UX customization...
51. Robx83 (Posts: 2; Member since: 08 Aug 2012)
I have the GS3 my self and I do like the One X as well but of course I went with the better phone...GS3! Though I do like the feel of the One X better and it has the better screen but HTC didnt step up their game when they needed to the most! Hopefully they do with the next one! HTC is a great Android maker but I guess you can say that they lost that "Eye of the Tiger!"
54. gwhyte01 (Posts: 44; Member since: 09 Jul 2008)
Man android is f**kin everyone up. There's too much competition. As soon as one is released...here comes another...ppl can't keep up. HTC should stop making so many android phones,and focus on the is that bought them to the top....start making better windows phones than Nokia. With All the changes to wp8 HTC can pack a s**t load of shut in there to impress...i think HTC can do it...just not only with android....
82. joey_sfb (Posts: 3717; Member since: 29 Mar 2012)
I don't think Nokia Lumia design is bad in fact if its android OS with Lumia design i would have bought it in a heartbeat.
Problem is the window phone OS the general public don't trust M$ and with good reasons.
58. snowgator (Posts: 3335; Member since: 19 Jan 2011)
HTC is a good manufacturer. To me, this is a different situation than from LG, Sony, or Motorola.
Neither LG or Sony ever truly embraced the Android movement. They both seemed to put out devices whose software didn't make Android better or compliment it, but seemed a little "incomplete" or half hearted. As a result, the really good hardware (especially with Sony-Erickson) just never stood out. LG really wasted some good will, as the Xperia line was so well received as a mid-range option.
Motorola was just poorly run. Yes, MotoBlur was a love it or hate it type UI, but their devices on Verizon were standard bearers. Moto really improved, but the anchor of dept they carried with them never allowed them to truly compete past their Big Red offerings.
HTC was one of the reasons Android became what it is. From the Aria on, they had nearly two years where Sense and hardware were the bomb. Sense was very polished looking and even though it ran a little laggy on lower end devices, it was easily the best UI on Android. Their devices were solid and nice looking. But then they added layers of functions onto Sense which made it run laggy on all their devices, they never branched away from their Gun Metal design, and Samsung just passed them by with better products.
HTC just needs to refocus, not reinvent itself. They just need to vet back to what worked for them: complimentary UI and make stand out hardware. And they need to do it soon. Sony is showing signs of becoming a serious player, and Motorola is got Blur and unique hardware. LG is the odd man out right now.
59. eDiesel (Posts: 141; Member since: 17 Mar 2012)
No removable battery
No expandable memory
No advantages gain what's so ever.
Of course its going to fail when put up to a phone that does have them.
76. rowdyrathore (Posts: 1; Member since: 09 Aug 2012)
HTC devices are overpriced comparing to samsung.
164. preet27in (banned) (Posts: 173; Member since: 07 Jul 2012)
wowwww mr rathore, overpriced? r u sure? u dont know about the high end deviced then. compare samsung gs3 to htc one x exactly the same hardware and features but rather samsung is overpriced here. u get htc at 34500 inr and gs3 at 38900 inr. now tell me which is overpriced. check market be4 writing a review.
81. ladyhaly (Posts: 106; Member since: 17 Jan 2011)
Btw, from now on I will avoid phonerena. I am at a break from work (rare these days what with the workload I have) and this disgusting, stressful, untruthful, biased article is what I see on Twitter.
I have since questioned the integrity of Phonearena and its writers since last year. This is the last straw.
133. BSTManCMc (Posts: 16; Member since: 28 Jul 2012)
Goodbye ladyhaly, but so you know all of your replies are biased, and hateful towards non-HTC fans. Just in this comment sectio alone you call people idiots. Well I am not an HTC fan boy, nor Samsung but I think sales figures speak for the quality of the two phones (1x and SGS3). When HTC files for bankruptcy they can at least smile knowing one idot still believes in them.
87. ftyler223 (Posts: 140; Member since: 06 Aug 2012)
I have honestly been using both of these phones at the same time and the one x is way smoother and slightly faster than the galaxy s 3. And it feels way better. The camera is way better. All around I'd have to say I'm still an HTC fan because of this device. The s3 feels really cheap and it sucks making a folder on the s3. Samsung makes a terrible android interface. You definately have to root it and use a launcher if u have the s3. HTC much better. Take it from me, if u have the choice go HTC. Way better device
88. hitmantb (Posts: 54; Member since: 26 Jul 2012)
The average user don't know the UX difference and don't care for removable battery nor SD card (iPhone does not need them). One X is as rated good as S3 on every site except this one. Far superior screen, better camera, better design/feel (to most users) are solid advantages.
The REAL reason HTC is losing:
Samsung is simply the much bigger company and has HUGE capital/R&D/supply chain/marketing advantages. They manufacture all of their own components and launch their devices on far more carriers in far more regions.
This becomes a snowballing advantage against anyone not named Apple (who sells enough i-devices and has 100+ billion cash to ensure they get the best prices on components and can lock down the supply chain if they need to). You can produce much higher volumes, launch them on far more carriers, and you can produce them cheaper than anyone else. The momentum compounds itself into bigger marketing campaigns, more brand awareness and HTC is too small to compete.
Samsung/Apple is like US/China, two superpowers, everyone else are pretty much non-factors. HTC is the only other profitable mobile player, and they still make a quality product, but they are just like Taiwan, it simply can not be a superpower because it lacks the scale. The profit Apple makes from iPad/Mac is reinvested into iOS ecosystem. The profit Samsung makes from TVs/displays/chips are reinvested into Galaxy series. HTC is too thin to compete at the highest level.
Still, if they make a 5" Super LCD 2 screen One XXL, I am in!
89. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)
The only way HTC can improve is reading this article by Ray S
90. lubba (Posts: 1313; Member since: 17 Jan 2011)
Get rid of sense UI or like author says, make it simpler, rework it so that it has a lasting appeal. Design wise, at it least it doesn't look like the original iPhone. Still it needs to be reworked.
91. ftyler223 (Posts: 140; Member since: 06 Aug 2012)
Snowgator I honestly disagree with what u say. For instance the s2 and the HTC amaze came out at the same time but the amaze was a way better phone. All the same specs as the s2 with a better camera. Same thing with the s3 and the one series HTC still has a better product.Sammy doesn't make better devices theyre just marketing better. HTC has way more functionality. Go buy a s3 keep it stocked and see what pain it is to create a folder for you're apps. It sucks. And I've noticed if I scroll through my contacts and use the swipe to the right feature that makes a call it always freezes up. Sammy rushes things and gives u big hunk of plastic with a nice screen and wins. Its sickening to watch. If this continues we're all gonna be stuck with crap quality to choose from.
120. jinwons (Posts: 95; Member since: 24 Nov 2010)
GS2 and Amaze didn't come at the same time. Amaze came about 5 months later than GS2. Maybe you meant Sensation? Either way GS2 was way better than any HTC phones last year. It was faster, smoother and lasting longer than any HTC with poor battery life and slower processor.
And I have no issue with contact/swipe calling in GS3. Though Sense has more features and fancy looks than touchwiz, it's incredibly worse at memory/multi-tasking and smoothness of phone.