HTC to stop offering Beats Audio technology on future handsets?
the manufacturer said it was committed to the partnership. Despite making that comment, HTC made the decision to give up majority ownership of Beats. The speculation is that this will all lead to a clean break with HTC no longer adding the Beats equalization technology to its phones and removing that highly recognizable logo from the back of their handsets.
As an experiment. we can't really say that the partnership with Beats Audio was a success for HTC. It didn't seem to add enough to sales to be worth the cost. And with speculation that HTC is expected to cut prices sharply, any penny it can save is a penny that goes to the bottom line. And that is perhaps the biggest incentive of all for HTC to pull the plug completely with Beats Audio.
1. loken posted on 22 Aug 2012, 23:00 9
Why dont u make a Beats Audio Player.. Like Galaxy Player but Htc Style
It could bring in more sales..
16. thelegend6657 posted on 23 Aug 2012, 01:28 4
You do have a point , but isn't mp3 players are being replaced by smartphones , I don't think those crappy galaxy player devices sell very good
2. jove39 posted on 22 Aug 2012, 23:01 11
Well...not fond of beats audio anyway...MusicFX or DSP Manager are best sound enhancers
4. KParks23 posted on 22 Aug 2012, 23:08 5
Agreed beats suck... I would like to see sennheiser or something make a phone speaker that would be awesome!
17. thelegend6657 posted on 23 Aug 2012, 01:30 4
Harmon kardon , Bose or bang and Olufsen will be nice
37. nicholassss posted on 23 Aug 2012, 21:05 0
I'd love to see a phone come with some bose earbuds. Seriously some of the best sounding in ears I've heard in my life.
5. drum009 posted on 22 Aug 2012, 23:09 3
I agree, I've never tried Music Fx but DSP is way better.... even works when streaming netflix over bluetooth while at the gym doing cardio on the elliptical! Lol
3. exynos5 posted on 22 Aug 2012, 23:07 4
it just a logo...beats technology...give me a break... set of predefined equalizer settings...
7. nicholassss posted on 22 Aug 2012, 23:24 6
exactly, I happen to have been in the recording industry for quite a while, and their headphones are just sorta louder than the rest and anything beats audio sounds like it has a "smiley-face" EQ curve.
31. rla2680 posted on 23 Aug 2012, 06:53 2
the beats headphones i just a product of hype and good marketing. As far as sound quality, from my experience trying them out in store, they tend to be too bass heavy. They are not good monitoring headphones.
36. nicholassss posted on 23 Aug 2012, 21:04 0
Maybe its a sign of my nerdom, but I use monitoring headphones for everything pretty much, the engineer spent a lot of time to make a record sound good, who am i to ruin it with bad EQ or headphones with a very unnatural frequency response.
6. RicoNZ posted on 22 Aug 2012, 23:17 3
Paid for the brand name, sound still sounded rubbish.
8. Dr.Phil posted on 22 Aug 2012, 23:33 4
In all honesty, I tried on a pair of Beats headphones and I didn't really see the big difference. It could just be me. I'm not saying anything against those who buy them, but I do think they are overhyped. Also, Beats was another one of those "everyone who's anyone has these" items. It reminds me of going into a coffee shop and seeing Macbooks everywhere or when you were a kid and everyone wore those light it up sneakers.
10. Cyan3boN posted on 22 Aug 2012, 23:36 1
the beats audio enhancement in my Laptop does make my speakers sound well.
11. Savage posted on 22 Aug 2012, 23:57 4
Beats do sound nice with their bass-enhancing but that's it. In the long run, it ain't worthy buying headsets of that cost whereas their are many equalizers in the Play Store, some are free.
12. kirholstov posted on 23 Aug 2012, 00:00 3
I'd rather buy htc phone with beats than without! Ok, maybe some people say that it's 'crap', I have beats solo hd and they are much better than regular headphones! But if you don't have beats and you've never tried them, just don't tell anything!
19. thelegend6657 posted on 23 Aug 2012, 01:34 1
They are better than regular 50 bucks headphones , but they are nowhere close to othernheadphones of its price
13. PotDragon posted on 23 Aug 2012, 00:22 2
My buddy has a Rezound so I gave the Beats buds a test. They seemed muddy and shrill with low comfort level.
Recently snatched a set of the Klipsch S4A (for Android) ear buds with inline mic. Decent sound, good looks, extreme comfort, not fussy, less than $100. I highly recommend for anyone who listens to music on their phone. They also make an S4i (for iPhone).
Worth a look.
14. JC557 posted on 23 Aug 2012, 00:40 2
I have the Rezound as well and tried out the included iBeats. Yes, they are a step up from the regular ear buds that come with some phones but they still sucked. Wires felt cheap and the sound was muddy. It does look good with the phone though.
Now I'm using the Klipsch S4i Rugged (red), Shure SE215, and Soul SL49 earbuds. This way I'll still have something good should one of them break. I also have a FiiO E5 amp if I feel like having some more oomph from my iPod Nano or Rezound but not needed for my Cowon D2/ J3.
Now that I think about it, Cowon needs to make a phone that has a Wolfson DAC and BBE... or HTC can make a phone with that stuff.
20. thelegend6657 posted on 23 Aug 2012, 01:38 0
Even if you don't use beats headphones the beats equalisers still works rights ?
Btw I am using Harmon kardon AE
24. JC557 posted on 23 Aug 2012, 02:09 0
Not sure, I never bothered with that. Just plug straight in and use music player. I tried the included Beats headphones on my Cowon to see what they are like and they fell flat as the Cowon's hardware is superior. Same after 100 hour break in.
I had the Harmon Kardon AE and NI. Nice sound but could've used more isolation. I didn't have my Monster Supertips at the time to see if they could be better.
26. thelegend6657 posted on 23 Aug 2012, 02:22 0
When you plug in your cowon try turn on beats audio to see if there is a difference , to me there is .
But I don't have a HTC I am using g nexus
15. thelegend6657 posted on 23 Aug 2012, 01:27 1
I don't like beats headphones , tried one and it sucks
But the beats equalisers are good when using it with high end headphones of another brand such as harmon kardon so I think it's good for HTC to keep them
21. umair.khan posted on 23 Aug 2012, 01:39 2
Beats Audio being just a software enhancement didn't have great effect even not that up to the mark in Phones. May be it need to have user optimizable as well as auto optimized like features configuration to have more variaton to its sound enhancement. Seriously HTC it self SRS enhancement was good enough too. I have used it in Amaze 4g and I was impressed. Beats Audio still fall back for phones enhancements upto now need to work out for more auto stablized performance specifically for phones.
27. wendygarett posted on 23 Aug 2012, 02:27 1
As long as there are a beats logo on the phone im ok with it :D
28. Nathan_ingx posted on 23 Aug 2012, 04:05 1
Come on!!! This topic has been talked about months before...and Beats didn't disappear...it just hanged on!
Seriously, Beats software and some equalizer without a hardware in the phone is nothing but just another music player...
Might as well buy a decent pair of headphones and plug it on a Xpressmusic phone!
32. Hunt3rj2 posted on 23 Aug 2012, 09:36 1
Good. Get rid of the beats branding because it's absolutely retarded, and instead deliver actual sound fidelity from both the external speaker and mic jack, and then put universal equalizer settings for the speaker and headphone jack.
33. gwuhua1984 posted on 23 Aug 2012, 10:19 0
I think it's a good thing they're ending Beats. Always seemed more like a marketing gimmick to me, as big as Beats was, it's too bad that it couldn't help HTC back up.
34. kindahipdude posted on 23 Aug 2012, 10:43 0
The Beats sucks on their phones! HTC should never have done this, the Galaxy S III has way better sound and sound options.
40. epdm2be posted on 16 Nov 2012, 21:09 0
I think the best smartphone in audio departement (especially recording) is the Nokia 808 Pureview. The inbuild speaker sound terefic.
These stupid handset makers should better use better speakers into their handsets. They NEED to be louder without distortion!
A friend has a Xperia U (which also has some audio enhancements Xloud I think) and my Nokia 701 sounds WAY louder and cleaner then her Xperia U. You can hear my phone while inserted in a leather case inside a handbag while hers is barely audible.
Handset makers ought to concentrate on using BETTER components instead of marketing tricks.
39. Nathan_ingx posted on 24 Aug 2012, 03:16 0
HTC should "Beat" the Sh** out of their phones!! :D
41. HUSSAM posted on 18 Nov 2012, 05:59 0
WHAT?!!!!!!!!!!! They are cancelling beats audio, that was the main reason why I bought their phones, I am warning them, if they cancel beats, their sales will go down!!