HTC sales continue slump in August
Making matters worse, for HTC to reach its guidance numbers for the third quarter, sales this month need to rise 60% on a sequential basis. HTC's best month this year so far, May, saw only a 48% hike in sales from the prior month. And consider the competition. The eagerly awaited LG G2 is coming as is the next Apple iPhone. Discounted HTC One units might soon be flooding the market. And even the unannounced HTC One Max, a phablet sized version of the HTC One, will have to face competition from the Samsung Galaxy Note III.
What HTC needs to do is to stop wasting money on an unfocused ad campaign and start extolling the virtues of the HTC One, because right now that is all the ammo it has left to shoot back with.
source: HTC via UnwiredView
19. pwnarena (Posts: 438; Member since: 15 Feb 2013)
but it has a stupid name. nobody liked buying a phone called a butterfly☺
20. XperiaFanZone (Posts: 463; Member since: 21 Sep 2012)
Internationally, it is called Droid DNA.
34. ihatesmartphone (unregistered)
Only on Verizon, they called it Droid DNA. LOL!!
36. RomeoJDR (Posts: 236; Member since: 09 Dec 2011)
Verizon Droid DNA had only 16GB on board without a micro SD slot. Would have been the best phone on the market at the time of release had it not been for that stupid omission.
4. tomn1ce (Posts: 92; Member since: 12 Mar 2012)
This and the locked down small batteries that they keep stuffing into their devices are few of the reasons for the downfall of HTC. I have noticed that on selected markets they include sd cards and removable batteries why can't they just do this in all markets and stop listening to the darn carriers...I hope they can recover so they can keep competition alive though...
11. tomn1ce (Posts: 92; Member since: 12 Mar 2012)
Those are not flagship devices look at their specs. I would choose the Atrix HD over those device any day.
24. TechBizJP08 (Posts: 474; Member since: 25 Mar 2013)
Flagships don't have SD Cards.. only lower end and midranger..
43. g2a5b0e (Posts: 1391; Member since: 08 Jun 2012)
I guess the S3 wasn't a flagship...or the Note 2...or the S4...or the upcoming One Max & Note 3.
12. sri_tech (Posts: 154; Member since: 21 May 2013)
Many HTC phones has SD cards. Nothing wont save them when Samsung is taking 95% android profits and leftovers going to Sony and LG.
Even LG made only $20 million in profits even though they sold record no. of smartphones in Q2 (12 million). Thats $1.5 for each phone sold.
Sony made just $35 million profits for 9.6 million sales. Thats $3.5 for each smartphone.
18. tomn1ce (Posts: 92; Member since: 12 Mar 2012)
If LG would stop skimping on the specs of their low-mid range devices maybe they would sell more devices. I've seen some of their devices with 4GB of internal storage and I just ask why. Their devices look nice, like the L9, but its guts need a serious upgrade. I'm not saying to put in them the latest cpu or 32GB of internal storage but come on they can do better then what they are currently doing.
44. Alex123 (Posts: 134; Member since: 17 Oct 2012)
To be honest, HTC is one of good hardware company but it seems does not understand what its customer need. Compared with other android competitors, its price is always over even the same spec, feature similar or lower than its rival and some points to make its sales down is Ultrapixel camera ( i don't think many people like it), battery (HTC never understand that battery is very important for user, who want to charge phone many times a day? that is the same reason that Sony failed with its previous phones). How much does One mini cost? US$ 520 and what is the better features if compared to S4 mini? how much does S4 mini cost? about US$370 only. Totally, all HTC products always overprice. I would come back to HTC if it starts to understand about this.
2. fanboy1974 (Posts: 830; Member since: 12 Nov 2011)
Guess that gorgeous metal phone did not work. Plastic material, removable battery and sd card slot wins again. When will they learn?
10. tomn1ce (Posts: 92; Member since: 12 Mar 2012)
I see a lot of people complained about samsung plastic and at the same time complain at how fragile their aluminum HTC One is.....
38. RomeoJDR (Posts: 236; Member since: 09 Dec 2011)
slot. The key to Samsung's success and HTC's failure comes down to the marketing department more than anything else. Many Android fans (including myself) absolutely want an SD slot and removable batteries. After all, those were the features marketed heavily back in the original Droid campaign to sway people toward Android over the well established iPhone. However, there is no way the use of a metal chassis has hurt their sales. The "premium" look and feel are the only thing that gave it a decent start and HTC having a better year overall than last year. That said, I can't wait for the Note 3 to be released. I'm one who will take features like expandable memory and a battery over a fancy look any day.
42. Taters (Posts: 1773; Member since: 28 Jan 2013)
I disagree, HTC has a lot more issues than marketing. They fail to understand simple ergonomics and the beauty of symmetry.
5. Bootutu (Posts: 117; Member since: 11 Jul 2013)
I like the beautiful HTC One, but i love the S4, wish HTC the best.
6. RH234 (Posts: 15; Member since: 21 Aug 2013)
Almost all the tech sites rated the HTC One over the S4. I guess the consumers are looking for something else besides premium materials or they know aluminum is not premium at all. This is one movie Iron Man lost.
7. sri_tech (Posts: 154; Member since: 21 May 2013)
They should switch to android. Ohh wait...
14. smallworld (Posts: 360; Member since: 13 Jul 2012)
HTC's only chance is to be acquired by a big corporation because every phone manufactuer is now part of a big company like Sony, Samsung, Lenovo, LG. That's why small companies like HTC, Blackberry, Motorola and Nokia (before they were acquired) can't survive because they don't have enough resources on their own.
15. sonisoe (Posts: 277; Member since: 06 May 2009)
i cant believe they re wasting money on the robert downey's ad... not the actor, like the article says, its the message... its one step forward and two steps back for htc... i hope theyre not gonna go samsung releasing phone after phone after phone to jack up sales numbers cos theyre gonna lose focus even more and usually compromise quality
16. artealis (Posts: 98; Member since: 15 Dec 2010)
1. no sdcard/limited storage
2. bad camera
3. big bezel
good design and aluminum only fanboy consumption but most people don't like limited storage, ultrapixel gimmick and expensive price.
31. lovefist (unregistered)
you got that right sir. pricing killed it in countries excluding usa where buying phones outright is common.
33. vikas.rrr (Posts: 9; Member since: 20 Aug 2013)
the biggest Flaw is that it is darn expensive.It is A Looker,no doubt probably still the best looking android handset(though Sony handsets as aways have had good looks).Had they kept the price a little lower they probably would have sold more than they are currently able to.In India,the htc one retails for around 40k rupees whereas the S4 retails for around 34k. Now waht would anyone choose Good Looks vs a practical handset with(choose any of the S4 's advantages) like removable battery,sd card slot, better service and brand recognition and the better performer which is lighter on the pocket too.
22. RH234 (Posts: 15; Member since: 21 Aug 2013)
Maybe those designers in jail stole HTC's sales as well
23. SonyPS4 (Posts: 154; Member since: 21 May 2013)
No sd card is the main probelm for HTC One.
25. AfterShock (Posts: 531; Member since: 02 Nov 2012)
I'm a long time HTC supporter and use one now.
I've lost hope in HTC.
Their high end stuff is gimped into no expansion an sealed batteries and mid range stuff is very low end.
It seems like HTC was steered into the rocks on purpose by Chou.
27. Googler (Posts: 813; Member since: 10 Jun 2013)
Time for a new CEO. HTC has more than enough potential but screw it up more often than not with stupid decisions. The button layout on the One is a perfect example. I've owned three HTC phones and liked them all, but nothing recent has me wanting to buy from them again.
28. itsdeepak4u2000 (Posts: 1556; Member since: 03 Nov 2012)
The disadvantages are:
#1. Marketing strategy vs phone availability.
(S4: Announced: 14 Mar 2013 & released in few days whereas HTC One Announced: 19 Feb 2013 & released very late than S4)
#2. Prices. (Not competing)
#3. Ultrapixels. (Gimmick)
IMO, one thing that all OEMs are applying are pricing. I think they are learning from Apple for this.
29. ajac09 (Posts: 1110; Member since: 30 Sep 2009)
Funny how there sales are dropping because htc one fans are even louder then iphone fans.
30. taz89 (Posts: 1772; Member since: 03 May 2011)
Not looking good, HTC do make some great looking phone but for me there phones have too many compromises. Most of the techies saw aluminium and thought yh that's good enough. The one could have been an awesome phone if they added a bigger battery,SD card, better cam,smaller bezels... the biggest truth if the sales person could easily sell the s4 over a HTC one.let's take SD card slot as an example, sure it's not on everyone's list but it's such an easy sell, just sell the idea of adding storage for cheap vs paying £50-100 to just double the storage on phones without SD card. The average customer will always go for the ideas of able to add more storage for cheap. Same with batteries etc.. everyone like to have on Samsung for using plastic etc but there phones are very easy to sell because they are feature rich and there is always something in there to appeal to a wide range of people.. hopefully HTC turn things around soon.. more competition the better.. The better tech we get as consumers.
32. tiara6918 (Posts: 1110; Member since: 26 Apr 2012)
The problem of htc is brand recognition. Usually when people buy products, they just follow the trend and what's popular. Apple managed to start it all of with their used to be iconic iPhone and samsung was able to follow up by holding on to their galaxy series and expanding them further. Htc has so far not done that well by releasing multiple flagship devices per year, not responding to the complaints of many users and providing uninteresting advertisements. At first I thought that the changes they were making were effective but now I can see that the risks they took wasn't good enough. In order for htc to survive this battle is to learn a thing or two from the two big competing companies, they've been dominating the market for long and that's because they were able to implement an effective and working strategy. Now htc has to do something right now or else they might slump even further
37. RH234 (Posts: 15; Member since: 21 Aug 2013)
Their biggest mistake is this $1 billion Robert Downey marketing campaign six months after launch. Should've been 1 month before launch. Plus the timing of this campaign is shortly before the Note III, Sony Z1, and IPhone 5s announcements which means consumers are holding off until those models are announced. Add in the price drop off Moto X and the HTC One has no hope of competing.
35. iyngr (Posts: 47; Member since: 14 Jul 2013)
Probably an iron man ver w'd have saved them with RDJ on Commercials.
41. Taters (Posts: 1773; Member since: 28 Jan 2013)
Just marketing seperating HTC and Samsung right? Lol
Try fixing these things first
- fix your quality control. The fact that out of the last 6 HTC phones I still have not found a flawless one is telling. Especially when I get a perfect Apple or Samsung phone first shot each and every time.
- don't put your buttons and USB ports in retarded places. The key is easy to use and reach comfortably, even when charging.
- don't make your phones so god damn big for the screen size and use proper heat management, don't just stack stuff that shouldn't even be next to each other in a pyramid just to make pyramid.
- try not to suck so much even though it seems pretty hard for you to do with your ultrapixels and all. Lol