Making matters worse, for HTC to reach its guidance numbers for the third quarter, sales this month need to rise 60% on a sequential basis. HTC's best month this year so far, May, saw only a 48% hike in sales from the prior month. And consider the competition. The eagerly awaited LG G2 is coming as is the next Apple iPhone. Discounted HTC One units might soon be flooding the market. And even the unannounced HTC One Max, a phablet sized version of the HTC One, will have to face competition from the Samsung Galaxy Note III.
What HTC needs to do is to stop wasting money on an unfocused ad campaign and start extolling the virtues of the HTC One, because right now that is all the ammo it has left to shoot back with.
source: HTC via UnwiredView