HTC sales continue slide, down 4% sequentially in August
HTC’s revenue stood at around $800 million ($NT24.019 billion) in August, down from $NT25.025 billion in July. The decline is particularly sharp when you compare it to last year’s HTC numbers - it’s a 47% drop from August 2011.
At the same time, HTC’s big Android rival Samsung just announced it’s sold 20 million of its flagship Galaxy S III.
HTC is definitely undergoing some tough times and it’s hard to prescribe a magic pill that would bring the company back on high profitability lane. HTC’s chief executive earlier called to employees to kill bureaucracy to bring the company back on track.
source: HTC via UnwiredView
1. hung2900 (Posts: 651; Member since: 02 Mar 2012)
Give us removeable battery and micro-SD card! Throw the **** unibody design away!
4. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
removable battery and sd cards are gimmicks . Unibody is something that is nice to have
18. JessJess (unregistered)
I like the unibody too, its one of the reasons I prefer the One X over the S3.
28. PilotHead (Posts: 18; Member since: 26 Apr 2009)
If 32GB plus tons of free cloud storage options (Google Drive, Dropbox, Google Music, Plex, ect ect ect) and streaming isn't enough then I don't know what is. Sounds more like a digital horder problem then a design problem.
Removable batteries I'm a little mixed, but if you can fit a 2000mah battery and make a phone that won't kill it then shouldn't be a problem (like the Razr MAXX). If having an extra battery on hand is that important you can always get an extended battery pack.
32. ph00ny (Posts: 531; Member since: 26 May 2011)
cloud storage on a throttled/limited bandwidth? No thanks. If we still had unthrottled unlimited plans then hells yeah
41. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
i have a removable battery on my nexus , i never used it
30. lovefist (unregistered)
Gimmick? I remember back then when i bought my galaxy mini i wasnt checking specs just to know if it has removable battery and expandable sd cards. thats why i wasnt buying non samsung phones. Plastic body.. looks cheap.. doesnt matter as long as it performs within the customer's expectations.
40. Baseballer (Posts: 125; Member since: 07 Dec 2011)
The HTC Inspire had a unibody and removable and sd card slot. If they made that, they can certainly make it again.
15. Doakie (Posts: 594; Member since: 06 May 2009)
I agree those are the first problems. And I think this is the problem that effected global sales. As a long time Android user once I saw those features were missing in the One X I wrote it off, and I was a big time HTC fan, I've owned likesix of their phones over the last 3 years. Now I'm the happy owner of a Galaxy S 3 and it will take a lot for me to leave Samsung now after falling in love with this phone.
I think HTCs second problem is carrier exclusivity. Learn from Samsung all the way back to the first Galaxy S, launch on all 4 big US carriers then go after agreements with all the regionals. That's the working strategy in the USA. You have to be a viable option to everyone or you're just going to get a fraction of a fraction. Plus who wants a One S on T-Mobile when AT&T gets the One X? People just waited and bought Galaxy S 3's. HTC has a very poor global sales strategy...
2. loken (Posts: 462; Member since: 09 May 2012)
If only u gave us beats audio earphones with the phone.
8. AppleIsGod (Posts: 48; Member since: 27 Aug 2012)
yeah cheap a s s Bastard s won't even include a headphone.
3. remixfa (Posts: 13882; Member since: 19 Dec 2008)
time to give customers what they actually want. Lighter phones that are drop resistant, filled with power, large batteries that last all day and then some with REAL use, and removable parts.
HTC fanboys can try to talk smack about samsung's use of plastic over HTC's use of "premium" tin, but the sales speak for themselves. Most customers dont give a darn.
Also, if your going to advertise "Beats" as part of the phone, throw in a set of beats phones.. not a hard concept.
6. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
part of HTC's decline is that most consumers are becoming S-fan
Most people want the s3 before its even launched and most customers will not look at HTC no matter how good they are because the brand is not as cool as Samsung
14. TylerGrunter (Posts: 705; Member since: 16 Feb 2012)
That is a very silly way to look at things. People don't became "fans" of a brand for nothing.
In this case people started to become fans because Samsung is giving the better specs at the same price. So remixfa is right, it's not that people are Samsung "fans", it's that Samsung is giving the people what they want: faster processors, good battery life, better cameras, brighter screen and micro SD.
If HTC, LG, Sony or Motorola were offering any better most of those you call "fans" would switch brand without thinking about it twice.
Look for example what happenend to Nokia! And I know what I'm talking about, I used to be a Nokia fan.
19. remixfa (Posts: 13882; Member since: 19 Dec 2008)
ill go to whomever gives me the power + mod-ability + fast updates + great camera (for a phone) + light weight + beautiful screen + BATTERY LIFE.
So far, the only one that even comes close to that is samsung.
46. joey_sfb (Posts: 1477; Member since: 29 Mar 2012)
I don't give a s**t about brands if they don't give me what I want.
17. remixfa (Posts: 13882; Member since: 19 Dec 2008)
or it could be because samsung phones have way better battery life, generally much prettier screens (except the OneX's LCD2), removable parts which are a big issue to many consumers especially since HTC has notoriously low battery life, and samsung phones generally weight quite a bit less.
I used to sell these phones. I heard it all the time "its too heavy", "the battery life sucks", "but the galaxy's screen is way nicer".
Samsung didnt get big by having the "cool" commercials. They got big because when you walk into the store, the samsung phones are designed to catch your eyes with the screen... When you look up benchmarks, the samsung's are always at the top or right there.. And they generally have a MUCH better battery life at the same time.
42. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
Here HTC's One X comes in 32GB but GS3 only 16 gb , but the GS3 cost 100dollars more !
44. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)
At least in Malaysia . We only get 16gb and it cost more than a 32gb one x . Samsung overpriced . I went to Harvey Norman last week I saw several display unit of gs3 and one x . A lot of People touch the s3 and note 1 , even the sales person tell people have a look at the one x it's quite good but they say they don't want HTC they want Samsung without even Checking out the one x !
7. tiara6918 (Posts: 1107; Member since: 26 Apr 2012)
Time to release a new android flagship but I hope that their upcoming wp8 handset and that rumored tablet would also sell well. I really don't understand what the problem is with htc, they already made a lot of advertisements, the specs on their phones are good and so does the design, sense is just amazing, the price tag of each device is worth it. What else?(besides the removable battery and lack of micro sd support) For me, I really think they've done most of the things that a consumer wants out of a smartphone. They probably should think of new strategies again and again for them to sell more devices...
9. babyk (Posts: 188; Member since: 03 Nov 2011)
they should have included sense 4.1 and android 4.04 upon release of the device they would have sold more.
11. rizevnarastek (Posts: 300; Member since: 06 Sep 2012)
Let them make a
5 inch phone with
QuadS4Pro and Adreno320,
put in a 3500mAh battery,
that beautiful SLCD2 screen,
pack it with wireless charging,
a camera with decent optics that records with 50 fps (True FullHD),
all in a gorgeous polycarbonate unibody and
a "stylus" you can slide in the phone.
That's the WIN WIN recipe.I believe they can manage to make it without going over 10mm in thincknes. .......that's the phone to rule them all and I hope they make it really, really soon, otherwise I'll be forced to buy that ugly a$$ Note2 with that ugly a$$ TouchWizz ;)
21. rizevnarastek (Posts: 300; Member since: 06 Sep 2012)
Aaaand what would be unrealistic with my proposition? Can't think of anything :) The QuadS4Pro is around the corner, and with it you can film 720p with 90fps so FullHD with 50 fps might not be there but it's very close. It could film with 40fps with ease ;) as for the unibody with microSD they can make it like on One X SIM tray... one for SIM and the other for SD. 3500mAh battery? Why not? If motorola can cram a 3300maH in their Razer MAXX and still retain a slim dimensions the only logical course for HTC would be to up the antee 'cos that's what's selling these smartphones - pocket computers ;)
37. Dr.Android (Posts: 18; Member since: 06 Sep 2012)
If you take a look at LG optimus G it has almost made this realistic!
45. rizevnarastek (Posts: 300; Member since: 06 Sep 2012)
Indeed! That's why I proposed such configuration. It would be a heck of a seller if you ask me ;)
13. Android4u (Posts: 456; Member since: 16 Aug 2012)
Yeah too bad... I really love my HTC evo 4G lte. :(
16. Savage (Posts: 431; Member since: 28 Jul 2012)
Too bad. I might have one of the first and last phones that came with actual Beats headsets. HTC needs to listen to its consumers. Lately your devices don't have removable batteries or expandable memory. Add to that, the poor battery, sub-par specs and not-so-good camera. No wonder you are going down. What's the point of selling phones which have a great design and excellent feel when its insides are not good. Good luck with your next One X.
20. JessJess (unregistered)
Don't die HTC :( don't leave us at the mercy of Samsung.
24. wendygarett (unregistered)
but HTC deserved this fate :)
26. JessJess (unregistered)
22. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
Quality control is another thing. When you release a flagship filled with bugs... it's just beta. Despite the patches you send out to fix it, the damage is already done.
23. PilotHead (Posts: 18; Member since: 26 Apr 2009)
Maybe if they didn't try so hard to confuse their customers with so many choices and different versions of the same phone, consistent quality might be achieved.
I'm no marketing genius, but I would suggest the following:
1) Stop with worthless expensive gimmicks instead of innovation; Beats Audio, Playstation Suite, a still cluttered Sense UI, and playing catch up with Samsung and Apple.
2) Stop with the 5+ versions of the same phone. HTC mentioned this was an issue during their keynote but it seems they forgot about it already. HTC One S/One V/One X/One X+ and 4GLTE. Inconsistency is the blueprint for confusion, confusion does not bring loyalty, and no loyalty means no repeat business.
3) Better management of updating phones and communication with customers. ICS was released a year ago, some of your more powerful phones still haven't received 4.0 despite promises (even admitted to being way late on their goals).
34. JessJess (unregistered)
"Stop with worthless expensive gimmicks instead of innovation"
People throw that word around here so often. Who decides whats innovative? By definition any new idea or product is an innovation. Can we please stop abusing the word like a $2 whore? It's lost all real meaning and every time I see it I mentally cringe.
25. xtremesv (Posts: 170; Member since: 21 Oct 2011)
I know HTC focus is US market and that's comprehensible but they face fierce competition there. In my country HTC is totally unknown, here only Samsung, Sony and Motorola dominate Android scene. If my carrier had had the One X as an option, I would've taken it instead of my Galaxy S3.
27. Berzerk000 (Posts: 3275; Member since: 26 Jun 2011)
Its a shame, I love HTC, but they need to make some improvements. They need to redesign Sense, add a huge battery (>2500) and add removable memory, integrate it like they did the sim card. That's all HTC needs really. I think if HTC makes the next Nexus, they will really shine without Sense. If HTC can fit a 2000 mAh battery in the Evo LTE, they can certainly fit a >2100 into something that is slightly thicker. Many people would rather have a thicker device than a thin one with bad battery. Keep the designs and SLCD2 display though, that is a nice combination.
35. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
I think it was just bunch of BS when HTC announced that people want thinner devices... etc etc...
They really need to listen to the consumers, get a couple of their guys to go on tech blogs to read what the comments are saying about their product and go from there. Their product designs are BEAUTIFUL, now they just need all the features without the bugs to go with it.
Buying the One X was probably like buying the lottery for most people... Getting the one without bugs was hitting the jackpot.
31. DigitalMD (Posts: 226; Member since: 17 Feb 2010)
1. Dump Sense or completely revamp it so that it doesn't hide Android innovation in ICS and JB.
2. streamline your GUI so that it does NOT hamper your ability to provide Android updates on time and for phones your customers actually own.
3. Remember most customers are stuck with a phone for 1.5 to 2 years ,not just 4 months.
4. Provide innovation and stop being cheap and screwing your customers and maybe, just maybe they will come back.
36. Berzerk000 (Posts: 3275; Member since: 26 Jun 2011)
They would never dump Sense. Do you know how embarrassing that might be for them to announce?
"Yeah, our custom UI was so bad we had to get rid of it to get sales."
Even though they do shine without Sense (Nexus One), it's still a bad idea to drop it all together. They should revamp it, make it better, like Motorola did with MotoBlur. Motorola went from having one of the worst interfaces known in Android, to arguably the best, just because they made it like stock Android with a few extra goodies.
But I agree with most everything in your comment. But, how is HTC being cheap exactly?
33. nyamo (Posts: 273; Member since: 19 Mar 2011)
for a smaller part of the community unlocked bootloaders with the ability to S-OFF would be nice. coming from the S2 i'm already missing my external sd card. 16gb is not enough to be able to mod the phone. Sense was/is still ugly imo and that is one of the first things i ripped out of it
48. rizevnarastek (Posts: 300; Member since: 06 Sep 2012)
I would love if they modified Sense to an extend where they would use Vanilla OS and keep all the apps and widgets but redesign them to be more stock-a-like :) huh?
38. Dr.Android (Posts: 18; Member since: 06 Sep 2012)
The HTC event to be held out on 19th september will surely bring great devices. HTC might rise again.
50. rizevnarastek (Posts: 300; Member since: 06 Sep 2012)
And I hope it's not just the OneX+ IYKWIM