HTC looks to new CMO and marketing strategy to turn things around

0. phoneArena posted on 28 Nov 2012, 20:20

HTC hasn't been doing as well as you might expect recently. Despite putting out a string of quality One series devices, the company has had four straight quarters with falling revenue. Well, the company thinks the issue may be in marketing, and has named a new Chief Marketing Officer (CMO) and a new "Marketing 2.0" campaign...

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