x PhoneArena is hiring! Reviewer in the USA
  • Options
    Close





HTC looks to new CMO and marketing strategy to turn things around

0. phoneArena 28 Nov 2012, 20:20 posted on

HTC hasn't been doing as well as you might expect recently. Despite putting out a string of quality One series devices, the company has had four straight quarters with falling revenue. Well, the company thinks the issue may be in marketing, and has named a new Chief Marketing Officer (CMO) and a new "Marketing 2.0" campaign...

This is a discussion for a news. To read the whole news, click here

posted on 28 Nov 2012, 20:27 3

1. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


i think one sd slot in one x and s would've changed the game for htc. Here in india htc one x and samsung galaxy s 4 are sold at the same price and then who will go for a 26gb one x with no sd slot while samsung s4 with plenty of internal and external memory is there?

posted on 28 Nov 2012, 20:31 1

2. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)


Agree , even Here in Sri Lanka the prices between the s3 and one x is same , and both have sold equally ,so if they improve the marketing they will re take the second position back I own a one x

posted on 28 Nov 2012, 22:24

16. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Benjamin Ho, Ho, Holy SHIP!!!!!!!

posted on 29 Nov 2012, 03:36 1

25. CODHP13 (Posts: 13; Member since: 27 Nov 2012)


Finally I found a sri Lankan one x user. @rakitha but here s3 is leading on high end phones. (most of us get it from other countries) I also hav one x enjoying it a lot except the awful battery life btw did u get the 4.1 update.

posted on 29 Nov 2012, 03:51

30. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)


Nope ,update is still issued for Customer I.D 038-044 ...most of the devices in India and Sri Lanka have I.d 001 ,I'm on 001 so guessing jellybean will be arriving in December hopefully

posted on 29 Nov 2012, 03:53 1

31. CODHP13 (Posts: 13; Member since: 27 Nov 2012)


Mine is CID 044 and I bought it here. I got the update last Sunday.

posted on 29 Nov 2012, 04:05 1

33. CODHP13 (Posts: 13; Member since: 27 Nov 2012)


Sorry. Last Tuesday.there is nothing to boast on the update except Google now.

posted on 29 Nov 2012, 14:42

43. CanYouSeeTheLight (Posts: 1120; Member since: 05 Jul 2012)


What? What about the improved smoothness of the UI, the redesigned camera app that is much faster (i took 99 pics in about 11 seconds), the much improved browser that is so fast and fluid now, the audio output improved severely, improved gaming performance... I could go on and on about what has improved.. :D

posted on 28 Nov 2012, 20:32 8

3. redmd (Posts: 1335; Member since: 26 Oct 2011)


I wish I could go to India to buy that galaxy s4.

posted on 28 Nov 2012, 20:35 5

5. Izzy_V (Posts: 216; Member since: 07 Jul 2012)


I know right? Here in the U.S. we're going to get it in like 6 months and by then India's going to be using the Galaxy S7. :(

posted on 28 Nov 2012, 20:35 1

7. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)


As for internal storage it is enough ,but htc has put the battery in such a way the entire PCB has to be removed ,even the new DNA and Dlx has the battery between the PCB and display ,this has to sort of stop ,if htc makes a high end phone with a removeable battery And possibly add a USB org and or a Sd expansion slot they will have a winnner

posted on 28 Nov 2012, 22:14 7

15. thelegend6657 (unregistered)


Sd slot is nice to have , but not a must . 32GB of internal will do it for me .

Removable battery ? I much rather have the unibody design . I have phones with removable battery all my life and i never really open it . Who the hell changes batteries all the time ?

Some cosy users may not buy the one x based on these points you mentioned , but trust me , you will learn to live with it

posted on 28 Nov 2012, 22:10 7

14. thelegend6657 (unregistered)


In malaysia here 32GB one x is cheaper than 16gb GS3 . This proves than Samsung made overpriced products .
If its my money , i will pick the one x

posted on 28 Nov 2012, 22:41

17. someones4 (Posts: 625; Member since: 16 Sep 2012)


For some odd reason, malaysia only gets 16 gb for every phone model except those with fixed storage. As for the price, you just need to hunt around.
Also, certain aspects of the one X such as audia quality, aren't as good as the galaxy. Just saying frm experience.

posted on 28 Nov 2012, 23:13

18. thelegend6657 (unregistered)


Asus transformer Infinty comes with 32GB with sd card . Samsung GS3 32GB is available at KTS cellular , for a price of rm2100 . Why pay extra for the 32gb version when you already have the SD slot ? Just buy a 32gb class 10 sd slot !

posted on 28 Nov 2012, 23:49

21. thelegend6657 (unregistered)


card*

posted on 29 Nov 2012, 03:14

23. someones4 (Posts: 625; Member since: 16 Sep 2012)


No 32GB on Digi /Maxis/Celcom. never heard of KTS cellular..

posted on 29 Nov 2012, 03:31

24. thelegend6657 (unregistered)


On carrier ? No . But at least maxis give you free cloud storage .

My aunt bought her 16gb GS3 at KTS klang hq . They also own several maxis outlet .

No 8 & 10 Jalan Goh Hock Huat 41400 Klang, Selangor Darul Ehsan

Where you live ?
I live in klang

posted on 29 Nov 2012, 05:33

36. someones4 (Posts: 625; Member since: 16 Sep 2012)


klang is quite far.. fromPJ. not a fan of cloud, still prefer micro sd. Also, i'm sure you know that sd card in malaysia is quite expensive., even then, the 32 gig card is quite rare.
Will wait for galaxy S4 and sony Odin.

posted on 29 Nov 2012, 06:31

37. thelegend6657 (unregistered)


Not really that far , at least what i feel , just half an hour of driving . Well , SD cards wasnt really that expensive . You just have to know where to look , of course stuff in PJ is gonna be more expensive than Klang . 16gb SD (dont know what class ) is around rm20 . KTS free my aunt a 16GB sd . I know people from these business , i just have to call and tell him what I want . Btw , what are you using now ?

posted on 29 Nov 2012, 16:47

44. someones4 (Posts: 625; Member since: 16 Sep 2012)


my trusty galaxy s2

posted on 29 Nov 2012, 18:12

45. thelegend6657 (unregistered)


Which one the i9100 or i9100G ? My father have a i9100G and the graphics sucks

posted on 29 Nov 2012, 20:25

46. someones4 (Posts: 625; Member since: 16 Sep 2012)


first shipment all are i9100

posted on 30 Nov 2012, 01:28

47. thelegend6657 (unregistered)


Lucky you

posted on 28 Nov 2012, 23:14 1

19. thelegend6657 (unregistered)


Yup , speakers on the GS3 sounds better . I agree .
But the One X+ sounds better than the GS3

posted on 28 Nov 2012, 20:33 3

4. XPERIA-KNIGHT (unregistered)


AMAZING MICHAEL!.......simply amazing, HTC has humbled themselves and accepted the fact that .......Some things gotta change if we are to go futher! .......simply amazing news

O and to answer that last question in this article..........it is markerting failure and specializing in that will without a doubt.......have a significant impact on their game...........great news once again

posted on 28 Nov 2012, 20:35 3

6. redmd (Posts: 1335; Member since: 26 Oct 2011)


marketing strategy you say? HTC you better find some of the comments here on PA. people have been complaining about non removable battery and non expandable storage. you don't need that strategy. you just give us good products and surely people will buy it.

posted on 28 Nov 2012, 20:41

8. XPERIA-KNIGHT (unregistered)


thats all apart of the "marketing strategy" bro trust me......

posted on 28 Nov 2012, 20:56

10. lyndon420 (Posts: 4923; Member since: 11 Jul 2012)


I must say that I miss the sdcard and removable battery option. Not a fan of limitations...something I'm not used to as an htc user.

posted on 28 Nov 2012, 20:50 4

9. lyndon420 (Posts: 4923; Member since: 11 Jul 2012)


Takes money to make money. All I see are Samsung commercials and the odd apple one. WP's pop in and out every now and then.

Want to comment? Please login or register.

Latest stories