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HTC is going hard on marketing, but is the One enough to make HTC relevant again?

0. phoneArena 19 Feb 2013, 20:43 posted on

From everything we've seen and heard, the HTC One could very well be the new gold standard in the mobile world. Everything about the device is top quality, but as always, it's all in the execution that determines success. More specifically, it doesn't always matter if you have the best device if you can't market it properly and excite customers. So, we have to ask the question: is the One enough to make HTC relevant again?...

This is a discussion for a news. To read the whole news, click here

posted on 20 Feb 2013, 08:34

62. sniper1087 (Posts: 378; Member since: 31 Dec 2011)


I hope you are right but you never know remember what Azrienoch mentioned the UI is a complete new operating system, and that makes sense, will they be able to improve on that, the camera lag scares me and at 4 mp even though they said is an ultrapixel I can't be convinced until people have the phone to test it.

posted on 20 Feb 2013, 02:13

56. Taters (Posts: 3261; Member since: 28 Jan 2013)


HTC actually thinks that flush buttons is a pro rather than a con. They advertise it as being stylish. That shows you how out of touch they are and how much they care about ergonomics.

posted on 20 Feb 2013, 20:30

78. darkskoliro (Posts: 990; Member since: 07 May 2012)


The s600 can definitely handle ultrapixles. If anything, it has less pixles to work with so it should store photos much faster! :)

posted on 19 Feb 2013, 23:26 1

37. redmd (Posts: 896; Member since: 26 Oct 2011)


competition will be tough, goodluck htc. great design and build, superb specs, but just not for me. i think im part of the 1% of people who wants a removable battery and SD card expansion.

posted on 19 Feb 2013, 23:43

41. MikeG77 (Posts: 371; Member since: 24 Nov 2008)


Other than a few design issues and not having an SD slot my biggest wish would have been for a larger battery. Glad I'm not the only person who feels this way.

posted on 20 Feb 2013, 00:19

46. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)


I wonder why no company has made a perfect phones with no cons
Top of the specs
SD card
Top of the line screen (Lcd or amoled)
Big battery
Small bezel (with or without physical buttons)
Glass, Plastic, or aluminum
Waterproof and dust proof ( thanks Sony )
IR blaster
Notification light
Front facing Speakers
Nexus updates

Is that really to much to ask?

posted on 20 Feb 2013, 01:50

52. pyradark (Posts: 775; Member since: 10 Jun 2012)


pricing is there fear!!
all company can do that in a glimpse
you know how much it cost just to make your dream phone

posted on 20 Feb 2013, 01:09 4

48. ymp72 (Posts: 11; Member since: 02 Mar 2012)


Finally, this is the ONE !! The one that will kill HTC for good.

posted on 20 Feb 2013, 01:26 1

51. SuperAndroid17 (Posts: 5; Member since: 03 Feb 2013)


This is such a beautiful phone, I just wish they would have kept the old htc sense widget flip-flop clock, and just made better improvements to htc sense. The button layout is really crazy, i no you want to be different htc but you have to keep your core htc fans happy while trying to gain new ONES. Its like everytime htc takes 3 steps forward they take 4 steps backwards. I wish you the best htc, but you have to listen to your android fans.

posted on 20 Feb 2013, 02:02 1

54. rizevnarastek (Posts: 330; Member since: 06 Sep 2012)


You still have the widgets... Swipe left/right from the BlinkFeed and, voila, a normal launcher.

posted on 20 Feb 2013, 02:10 1

55. Taters (Posts: 3261; Member since: 28 Jan 2013)


The all they need is marketing thing is just pure BS from wishful thinking HTC fans. It took Samsung two full years of building the base and fine tuning the features with the GS1 and GS2 to finally go all in with the GS3.

The HTC strategy of making a shoddy Sensation and then throw that away for a shoddy One X and then axing that name to for the HTC One is not going to cut it with or without marketing. Learn how to walk before you run is the best advice that anyone can give HTC.

The Surface RT and all the Windows Phone 8 devices are perfect examples of products that were heavily marketed by Microsoft that do not light up the sales charts. It isn't that simple.

posted on 20 Feb 2013, 02:28 1

57. amozhi (Posts: 100; Member since: 23 Oct 2012)


It is an another HTC product. This is not going to change anything for HTC..

No external micro SD slot
No removal battery

It is a deal breker for many. The important thing is most Samsung users used to external memory card and removal battery. I don't think they will adopt HTC one just for good looking and aluminium externals.
UI on HTC one is a crap it mimics windows UI rather than Android :-(

posted on 20 Feb 2013, 03:50 3

58. tiara6918 (Posts: 1441; Member since: 26 Apr 2012)


Marketing is all that htc needs for their handsets to sell well

posted on 20 Feb 2013, 08:01 2

61. giri5555 (Posts: 4; Member since: 20 Feb 2013)


Why HTC focuses on 'Bloatware' always?? I was going to buy this, and I read somewhere we CANT disable Blinkfeed! Damn, thats a deal breaker!!

posted on 20 Feb 2013, 09:12

63. PhoneArenaUser (Posts: 5482; Member since: 05 Aug 2011)


Agree, such nice device so why need to ruin it with bloatware...

posted on 20 Feb 2013, 11:18 1

66. Diego! (Posts: 507; Member since: 15 Jun 2009)


At first, I was impressed with HTC One design... but then... something showed up (thanks lee480) and not only the front resembles a rip off of the BB Z10 and iPhone 5, but the back is a SonyEricsson Xperia P. Fail!
https://fbcdn-sphotos-g-a.akamaihd.net/hphotos-ak-frc1/860398_343318719117827_140365419_o.jpg

posted on 20 Feb 2013, 12:49

69. Taters (Posts: 3261; Member since: 28 Jan 2013)


Quiet. Apparently to the HTC fans it looks nothing like the Xperia ION or Xperia P. haha

posted on 20 Feb 2013, 14:43

71. tha.fox (Posts: 100; Member since: 30 Nov 2011)


Ive used windows and really liked the tiles. This sense 5.0 takes windows and takes it to a whole new level that is better and refines sense to make it smoother. i say its the best idea yet! also the sense widgets are still available they just didnt show them in the videos. Plus the horrible app drawer has just changed to be the best one in my opinion i like the vertical scrolling and clock. I think the blink feed is something all people would like everyone is just afraid of change even for the better.

posted on 20 Feb 2013, 16:18

73. nasznjoka (Posts: 345; Member since: 05 Oct 2012)


Indeed PA this phone is going hard on marketing starting with you. How much do they pay you to praise? Cuz it has nothing other than hardware specs l like the cpu, the ram and ONLY the camera brings innovation but you are praising as if it got something amaizin,. Only camera are you serious? Well I've already seen the one advert on UEFA champion league btn Barcelona and Ac milan

posted on 02 Mar 2013, 16:42

80. Supersnake (Posts: 5; Member since: 02 Mar 2013)


Yes, it is important to have the option to disable blinkfeed. Merely pushing it away from the display window and running another 'home screen' is not the same thing as disabling it.

Blinkfeed running in the foreground or in the background (pushed off screen) will be consuming data. And your phone subscription provider will charge you for data that exceeds your contract threshold.

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