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HTC is going hard on marketing, but is the One enough to make HTC relevant again?

0. phoneArena 19 Feb 2013, 20:43 posted on

From everything we've seen and heard, the HTC One could very well be the new gold standard in the mobile world. Everything about the device is top quality, but as always, it's all in the execution that determines success. More specifically, it doesn't always matter if you have the best device if you can't market it properly and excite customers. So, we have to ask the question: is the One enough to make HTC relevant again?...

This is a discussion for a news. To read the whole news, click here

posted on 19 Feb 2013, 20:47 4

1. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


First of all, I think that BlinkFeed is a crap and even worse that there is no way how to turn off that crap...

Second, I don't like that "Live Gallery"...

CPU is beast!

posted on 19 Feb 2013, 20:53 33

3. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)


BlinkFeed can be turned off, I don't know what you've been reading.

Live Gallery only deals with Zoe functionality. If you don't like it, just turn it off.

posted on 19 Feb 2013, 20:58 9

8. AnTuTu (Posts: 676; Member since: 14 Oct 2012)


@PhoneArenaUser: Please go and do some research before being a 1st person to post crap.

posted on 19 Feb 2013, 21:07 8

12. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


And I think that you talk crap and you should go and do some research!

Engadget:
"Now, BlinkFeed. This is simply a Flipboard-like tile interface that sits permanently on the main home page."

CNET:
"Worse, the HTC reps I spoke to confirmed that there's no way to shut BlinkFeed off entirely."

TechCrunch:
"For better or worse, there’s no way to turn the feature off..."

So who is now talking crap?

posted on 19 Feb 2013, 21:00 2

10. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


"BlinkFeed can be turned off, I don't know what you've been reading."

Somewhere I read that and also just watched video from MobileGeeks and reviewer says the same that there is no way how to turn it off.

posted on 19 Feb 2013, 21:08 22

13. MichaelHeller (Posts: 2659; Member since: 26 May 2011)


I would assume that just like any Android device, the easiest way to get rid of it is to install an alternative launcher.

posted on 19 Feb 2013, 21:13 3

14. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


I know, but still sad that there is no way how to do that by default. :(

posted on 19 Feb 2013, 21:45 4

19. ngo2dd (Posts: 781; Member since: 08 Jul 2011)


You can disable the program like any thing on android. The tile will still but there. It just will be blank. Please quote the rest of engadget please, like how it can be disabled

posted on 19 Feb 2013, 22:00

22. Aeires (unregistered)


Why would you want a disabled tile? If you can disable it, you should be able to remove it.

posted on 19 Feb 2013, 22:37 1

28. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


It really isn't a disable option, you just uncheck all the options of things to be in your feed. I don't think anyone would want to do that though, the social networking options could be useful. Though, I agree, they should give the option for it to be removed.

posted on 20 Feb 2013, 07:14

59. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


It is not the same as disabling.

posted on 20 Feb 2013, 11:12 5

64. MichaelHeller (Posts: 2659; Member since: 26 May 2011)


Why is it such a problem that you can't disable it? First, you say you don't like it, but you've never actually used it, so that opinion doesn't hold much weight. Second, there are plenty of other high-end Android devices to choose from. If you don't like what HTC did, don't buy it. It's quite simple. And, as I said before, if you really have to buy the One and you still don't like BlinkFeed, then just install Nova Launcher, and you're good to go.

This is the way Android works. If you don't like what Samsung/HTC/Sony does, you don't buy it, but no manufacturer isn't going to make it easy to get rid of their UI. Of course, that's why Nexus exists.

posted on 20 Feb 2013, 15:52

72. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


"First, you say you don't like it, but you've never actually used it, so that opinion doesn't hold much weight."

Yes, that's true I never actually used it and I don't know what is the feeling of using BlinkFeed. But you know what, I even don't want to try it because I already know that I don't need it, I just don't feel a need for it! And I believe that there is more people who don't want it and I'm also sure that there will be people who will try it and do not want it anymore, so why HTC just didn't leave the facility to turn it off by default for those who don't want it? Is it so hard? Also if I have never used something, that doesn't mean that I can't have subjective opinion about that, right?

"Second, there are plenty of other high-end Android devices to choose from."

Yes, I agree. At the moment I'm interested in Sony Xperia Z and HTC One and that's why I'm counting pros and cons in my mind about these two devices. And since this article is about HTC One I'm expressing my opinion about it and not about any other device.

"If you don't like what HTC did, don't buy it. It's quite simple."

Yes, it is simple. But not so simple when you actually like it but hate bloatware inside of it.

"And, as I said before, if you really have to buy the One and you still don't like BlinkFeed, then just install Nova Launcher, and you're good to go."

Yes, I consider about doing that.

posted on 20 Feb 2013, 18:51 2

75. AnTuTu (Posts: 676; Member since: 14 Oct 2012)


After reading all of your comments above what I can do is :- hahahahahahahahahahahahahahahhahahaahah

posted on 20 Feb 2013, 19:07

76. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


I understand you because now you feel butthurt because you already made fool of yourself in comment #8 and now you just don't have anything reasonable to say. ;)

posted on 19 Feb 2013, 20:55 15

6. AnTuTu (Posts: 676; Member since: 14 Oct 2012)


Question: HTC is going hard on marketing, but is the One enough to make HTC relevant again?

Answer: OFCOURSE YES.

posted on 19 Feb 2013, 21:42

18. Droid_X_Doug (Posts: 5605; Member since: 22 Dec 2010)


"...but is the One enough to make HTC relevant again?"

Not if your toy isn't available to ~50% of the cellular subscribers in the U.S.

posted on 19 Feb 2013, 22:34 4

27. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


Since when did AT&T, Sprint, and T-Mobile make up less than 50% of the cellular subscribers in the U.S?

posted on 20 Feb 2013, 00:03

43. Droid_X_Doug (Posts: 5605; Member since: 22 Dec 2010)


My bad. Typing too fast and after 2 minutes, no editing ability. VZW has a little over 20% (21%?) of the cellular subscribers in the U.S. The point still applies - there are 67 million subscribers who are being ignored.

posted on 20 Feb 2013, 01:14

50. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


I'm still wondering why Verizon passed on the One. Is it because the DNA is still in their spotlight, or is it because HTC didn't let Verizon change it to how they wanted?

posted on 19 Feb 2013, 20:52 5

2. InspectorGadget80 (Posts: 6233; Member since: 26 Mar 2011)


I really love HTC new design but i can't live with out having a SD MICRO card slot.

posted on 19 Feb 2013, 20:54 1

4. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)


I heard rumors that Sprint might have microSD because they do not have SIM slot.

posted on 19 Feb 2013, 20:55

7. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


Even 64GB + USB On-The-Go (if HTC One supports it) ? :)

posted on 19 Feb 2013, 23:07

32. b1acktiger (Posts: 205; Member since: 19 May 2012)


Jelly bean running One X, One S and One X+ supports USB OTG, why Wouldn't htc one supports ?

posted on 20 Feb 2013, 07:15 2

60. PhoneArenaUser (Posts: 5471; Member since: 05 Aug 2011)


Then it is even better. 64GB + USB On-The-Go and there is no need for SD card. :)

posted on 19 Feb 2013, 20:58 6

9. lyndon420 (Posts: 1712; Member since: 11 Jul 2012)


Just curious...but are you frequently swapping out sdcards? Since getting my One X I've learned to live without an sdcard...especially with Box and Dropbox at my side.

posted on 20 Feb 2013, 01:11

49. blingblingthing (Posts: 423; Member since: 23 Oct 2012)


Great point. Personally, I don't really need more that 16gb unless you plan to have all your music and videos on your phone.

posted on 19 Feb 2013, 21:25 3

15. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Solution: Wait for Samsung's beast.

posted on 20 Feb 2013, 13:26

70. androiddownsouth (Posts: 598; Member since: 02 May 2012)


Inspector, do you really need more than 64GB of storage? What exactly are you doing that you can't live below that number???

posted on 19 Feb 2013, 20:54 4

5. lyndon420 (Posts: 1712; Member since: 11 Jul 2012)


I'm confident this will bring htc above water again.

posted on 19 Feb 2013, 21:07 1

11. htc_prep (Posts: 303; Member since: 09 Oct 2009)


yes i think that this phone can make it. at least it can be placed back into the sphere of phones that will get people talking about HTC again. and to a remark made in the article about the iPhone being aluminium, the iPhone isn't made out of aluminium it only has an aluminum framed chassis to support the antenna the back is polymer and glass.

posted on 19 Feb 2013, 21:32

16. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Lets see how much of a coverage BBZ10 gets when they launch in US ...24 hrs was all HTC's which shows how "Hard On" they have been on marketing right from word GO :)

posted on 19 Feb 2013, 21:36 8

17. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


Good marketing + availability + product quality = success. The One has all of these things, aside from marketing which we will see fully in the next few days. Good luck HTC.

posted on 19 Feb 2013, 21:51 2

20. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


I think a big piece that will fill in the puzzle to htc's dilemma is the choice they made to make it AVAILABLE! ....Lets face it NO phone will ever be perfect (not saying it isnt an amazing phone by any means) but as long as you have a solid buitl phone, modern day specs, a thriviving campaign, and its on more than ONE CARRIER!! then there really wont be that much room for the competition to take advantage of you... All in all, i think they will be fine and as long as they STAY PASSIONATE about what theyre doing then they need not worry because their fan base will follow them even more and new comers should tag along too.

posted on 19 Feb 2013, 21:55 4

21. MikeG77 (Posts: 370; Member since: 24 Nov 2008)


The simple answer is NO and let me explain why.

1. Battery is not removable and the internal one is to small.

2. Yes we have a 32/64 GB option but an SD card slot is a basic function.

3. The new Sense looks like crap! Too much eye candy that may not be removable. All this will do is slow down the update process.

4. I don't mind capacitive buttons but you have no task manager button and home button is in the right???? WTH most people are RIGHT handed (I'm a lefty) and this would have been more comfortable.

I know HTC doesn't give a crap about me as a consumer but at this point you lost my business after I got my Nexus and the Thunderbolt debacle. HTC its been a nice 8 yrs but its time for us to part ways.

posted on 19 Feb 2013, 22:23 6

25. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


1. Of course it isn't removable, it would've compromised the amazing build quality otherwise. And how do you know it's too small? The battery size is higher than average, and a lot of variables to battery life are software related. Wait for official reviews on battery life before judging a product. Common sense is a lot less common now.

"Oh hey, this product just came out a few hours ago and no one has tested battery life yet, but the battery life is absolutely horrible!"

2. A basic function that is not needed with such high memory options. Only the 1% of consumers need more than 64 GB; and knowing HTC, they'll price the 64 GB model very competitively compared to other 64 GB options (iPhone), and mark it at the same price as other high end flagships that will come with 16 or 32 GB of storage.

3. The only thing that I could see not looking too good is the Blink Feed feature (which is really just kind of a built in Flipboard widget), but all you have to do is swipe to the left or right and you'll get back to the typical Sense layout. Sense is much lighter overall, and updates should be faster, because now there are only a few features that could slow down the update process, whereas before Sense was very heavy and needed a lot longer to skin over Android.

4. I do admit the button layout is a bit odd, but people will get used to it fairly easily.

HTC has listened to its consumers with this device. It has a lot of storage, a bigger battery, Sense is lighter than ever, and since they have left the low-end market, made one ultra high end device that is available almost everywhere and is known by one name, updates should be much more uniform and quick.

You will find just about anything to bash a device, won't you? A device that no one has had more than a couple hours with or had daily experience with it, of course. Wait for the official reviews before judging.

posted on 19 Feb 2013, 23:00

30. MikeG77 (Posts: 370; Member since: 24 Nov 2008)


I'm looking at this device strictly from the Verizon point of view and I should have clarified that from the beginig. Obviously none of us have the device but HTC has been known to use really small batteries in there devices and that's always been a sticking point for them. Yes we all want phones with great build quality but we also want good battery life.

I am glad that they are offering larger storage options but we don't know what will be available for Verizon. Some people will use the memory card slot (me) some won't find it necessary (you).

In regards to the Blink feed...its OK but im curious if I can disable it and how does it effect battery life. I'm concerned about bloatware from the carriers because Verizon has a habit of doing stuff like that.

You say I am bashing the device I'm just pointing out obvious things that many other people have mentioned. I really like the hardware but I wish HTC had at least given us a little larger battery say 2800 mah. Even you wouldn't say no to a larger battery.

posted on 19 Feb 2013, 23:19

34. ngo2dd (Posts: 781; Member since: 08 Jul 2011)


If you know anything about how battery work on phone then you know it is not just the size of the battery that count.
The DNA has about 4 to 5 hour of screen on time. I saw as hour as 6 hour. Cnet video loop test show 8 hour. Now that battery is on par with the vzw sgs3. The S3 has a larger battery with 2100 vs 2020 on the DNA. But the DNA has a larger screen with more pixel. That should you that it is more then the size of the battery.

posted on 19 Feb 2013, 23:35

38. MikeG77 (Posts: 370; Member since: 24 Nov 2008)


LOL I am well aware how a battery works and I'm also well aware that software can affect how it performs. HTC has extremely well built phones but they tend to have an issue with battery consumption. Let's not even add the the S3 into the equation because its from 2012.

posted on 19 Feb 2013, 23:56 1

42. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


But they didn't put a really small battery in the One, it's actually pretty standard, and then you have to put in all the battery saving elements of the device; the power efficient processor, the power efficient display, the smaller display compared to the DNA, the new minimal Sense 5, and probably a few software tweaks HTC put in there for good measure.

As for Verizon, I don't think will be getting their own version of this, at least not for a while, the DNA is still in the spotlight for Verizon. Even if the One did have a memory card slot, and it did come to Verizon, Verizon would've just ordered HTC to take it out like they did with the DNA (yes, the Butterfly had a memory card slot). That might actually be why Verizon wasn't on the list for the One, because they wanted to change it too much, so HTC told them to make due with the DNA.

I think the furthest you can get to disabling Blink Feed is to just uncheck all the options for the tiles, so it would just be one big inactive tile that displayed weather and time at the top. As for battery life, I think I remember reading somewhere that it updates itself every hour (you can change that) if you aren't actively using it, but it updates itself more often over Wifi. It shouldn't affect battery life too much, it depends on how many sources you have set to view.

Your original comment was done in an obviously negative way, shooting down the One for what it's "lacking," even though the majority of your points were only based on preference or had no reasoning to actually being true. I classify those kinds of comments as bashing.

posted on 20 Feb 2013, 11:14 1

65. MichaelHeller (Posts: 2659; Member since: 26 May 2011)


Agreed. The One may not appeal to the incredibly small subset of users that still care about removable batteries and SD cards, but that's not the target audience. Same with BlinkFeed. HTC isn't aiming for power users, they are aiming for the other 95% of consumers.

posted on 20 Feb 2013, 16:47

74. MikeG77 (Posts: 370; Member since: 24 Nov 2008)


Michael i undstand that HTC is trying to market this device to broader audience but i highly doubt that people who want a combination of a larger batter and or an SD card slot is as small as you make it out to be. If the market was so small why would HTC or Motorola offer devices that have larger internal memory with larger batteries?

You also mentioned adding a different launcher which is an option but if a user is trying to reduce the amount of software on the device why would one add more?

My only real request would have been a larger battery and ALL users can appreciate it.

posted on 20 Feb 2013, 20:27

77. darkskoliro (Posts: 953; Member since: 07 May 2012)


And it is the 95% of consumers which provides the revenue, isnt it?

posted on 19 Feb 2013, 22:14 1

23. yougotkilled1 (Posts: 167; Member since: 27 Apr 2011)


If HTC has a good marketing strategy like Samsung did with the S3, the one will bring them back. The one is a beast, but it's not gonna sell unless a good marketing strategy is used.

posted on 19 Feb 2013, 23:38

39. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Samsung's marketing strategy is plain and simple. Don't waste time "arguing" "against" buyers wish(list). Just give them what they want ... HTC on the contrary is more Apple minded company now that it has already slept with the enemy ... everything sealed so that one is forced to buy a new device every 2 years once the battery is dead :)

posted on 19 Feb 2013, 22:14 3

24. pyradark (Posts: 751; Member since: 10 Jun 2012)


HTC one is very good, but the problem is, it doesnt have the uniqueness that the other phone HAS to have a selling point.

Samsung S4 - Fanbase & Market(its hard to believe but this is there selling point).
Sony Xperia Z - Water & Dust Resistance and Beautiful Design(not the best screen &
camera, but it has its own standout to others).
Nokia 920 - Camera & toughness and theyre so called unique design.
LG Pro - Copier of Note 2 with beast specs(this time its not plastic).

Goodluck HTC

posted on 20 Feb 2013, 00:42 1

47. darkskoliro (Posts: 953; Member since: 07 May 2012)


good loudspeaker? :D
all jokes aside, 93 decibels is actually damn loud

posted on 21 Feb 2013, 12:26

79. AshishRomea (Posts: 145; Member since: 09 Aug 2012)


i feel the only real competition for S4 is Z ! its an all round phone which ticks every boxes!

posted on 19 Feb 2013, 22:27

26. N-fanboy (Posts: 536; Member since: 12 Jan 2013)


I don't think Htc would've let this one roll out if it wasn't impressed by the camera, but i'm a little disappointed by The 4MP sensor.

posted on 19 Feb 2013, 22:41 3

29. Taters (Posts: 2664; Member since: 28 Jan 2013)


I see tons of issues.

- too big for a 4.7 inch screen
-9.3 mm is too thick especially next to the sexy 7.9mm Xperia Z and the 8.45mm Optimus G
- too many breaks in the continuity of the design
- poor tactile feel of the buttons
- poor placement of the power button
-poor placement of the home button

That is just from the top of my head. They have to do a lot better than that. Some big draw like the Razr maxx insane battery life. They don't have it.

posted on 19 Feb 2013, 23:22

36. ngo2dd (Posts: 781; Member since: 08 Jul 2011)


Look at this troll. I love how he say all the issue without having it yet.

posted on 20 Feb 2013, 01:59

53. Taters (Posts: 2664; Member since: 28 Jan 2013)


I don't need to have it to notice those issues. They are all visible and have been said from the hands on videos. I don't see you questioning the people that praise the phone without having it yet. Oh yeah, that's right. You can't handle any constructive criticism towards your lover HTC.

Those are all real problems that are visible. I can't stand the idiocy that says all HTC needs is marketing when it obviously isn't that easy or anyone with money can throw money at the product and succeed in the mobile industry.

HTC needs a lot more than marketing, they need to fix the boatload of issues that cause people like myself not to buy their products anymore. I had no problem welcoming the One X as my daily driver but they really dropped the ball there and no it wasn't just marketing. I see them making the same mistakes here. Sorry I hurt your feelings but that is just the way many others and I see it.

posted on 20 Feb 2013, 11:22 3

67. MichaelHeller (Posts: 2659; Member since: 26 May 2011)


Not sure how "tactile feel of the buttons" can be gleaned from visual cues.

Also, I'm pretty sure you're confusing your personal preference with problems that "many others" see.

Thickness doesn't matter so much if the weight is right (and according to John, the weight is very nice). And, the placement of the buttons is extremely easy to get used to, even if you prefer a different layout.

posted on 20 Feb 2013, 12:46

68. Taters (Posts: 2664; Member since: 28 Jan 2013)


Watch the phone arena HTC One preview where John V mentions how the buttons feel like crap like usual from HTC. I am sure there are other youtube videos that say likewise. Unlike you HTC fans, I do not fabricate.

Also getting used to a layout for the sake of getting used to one is not exactly a good thing. It is a con, especially if there is a superior layout that exists. It is a step back plain and simple even if you do not wish to see it that way.

posted on 19 Feb 2013, 23:07 1

31. darkskoliro (Posts: 953; Member since: 07 May 2012)


Well they definitely made a good start with the hype!! and the world wide carrier release! :) Better follow on with copious amounts of TV ads and billboards.

posted on 19 Feb 2013, 23:11

33. Wiki_jaan (Posts: 702; Member since: 24 Jun 2012)


High Tech Computer Corporation= HTC

posted on 19 Feb 2013, 23:20 1

35. sniper1087 (Posts: 349; Member since: 31 Dec 2011)


I am not sure if anybody noticed, but out of all the reviews I saw some lag in the gallery when checking zoe images and when going into the blinkfeed and the touchscreen display did not seem to respond as well in tutorials having to press the x several times to close it, because it would not register. The camera had dropped frames and looked laggy, I wonder if the S600 can handle the ultrapixel camera. Size is another issue with the phones yeah they give you higher size but according to what the HTC guy said a picture comparing to the iphone is 40% larger which if you take a lot and have no expandable space you will run out. Also I am sorry but who in the right mind would place the power button on the left top side when most people are right handed. O yeah forgot to ask will the new camera eat more battery?

posted on 19 Feb 2013, 23:39 2

40. MikeG77 (Posts: 370; Member since: 24 Nov 2008)


I would think you would be able to change the resolution of the camera but at least they have the option of a 64 gb model so most people should be ok. In regards to lag I think its just that the device is being handled by everyone there and its just bogged down from all the processes being run.

posted on 20 Feb 2013, 00:05

44. sniper1087 (Posts: 349; Member since: 31 Dec 2011)


:/ still how mny cores do you need to get optimum performance

posted on 20 Feb 2013, 00:11 1

45. Berzerk000 (Posts: 3945; Member since: 26 Jun 2011)


Not so much cores as optimization. The devices there were used by tons of people and were slowed down a bit by it. Also, the software might not be at it's final version yet, and might be updated before official release next month that will bring final optimizations to it that will make those dropped frames and lag disappear.

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