HTC good times end: company posts first profit drop in two years
0. phoneArena 06 Jan 2012, 03:00 posted on
HTC has appeared basically out of the blue a couple of years ago and since then has continuously amazed us with some of the best Android devices out there…
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1. messiah (Posts: 433; Member since: 19 Feb 2010)
"slided"???? what the hell made up word is that?? are you blogging via Siri?????
3. xiobnb (Posts: 74; Member since: 11 Nov 2011)
maybe its because they release the new high end phones way too fast, and doesnt focus on the older devices that are just months old, they release faster than any other companies ,look at samsung, only high end phones like galaxy s2 and note came out this year, htc should really slow down the pace, this is from a htc sensation owner, i love my phone with its cool red white color but i m considering samsung for my future phone, will consider apple too if they come out with a big screen phone, small screen just dont fit, the one hand can reach the entire screen is crap , i have normal size hand and i can reach the entire screen of 4.3in with one hand as well ... peace out!
9. Commentator (Posts: 2436; Member since: 16 Aug 2011)
Or maybe it's because HTC hasn't released an actual high end phone for over a year? HTC's been stuck in a world of TFT screens and Qualcomm chipsets while the competition has moved on to AMOLED screens and TI/NVIDIA/Exynos chipsets. Furthermore, HTC's new point of differentiation is audio quality (Beats), and I don't think this is nearly enough to even interest the majority of prospective buyers. In essence, HTC makes thick, laggy, and poorly-screened (for lack of a better phrase) phones, albeit with Beats branding on the back, while Samsung and Motorola are making thin, snappy, and vivid phones.
4. theindianguy (Posts: 90; Member since: 30 Sep 2011)
I hope they get back on track with the quad cores...and looking at the relationship it has with Qualcomm, they might release the first 28nm fabricated quads too :)
30. hetero (banned) (Posts: 17; Member since: 05 Jan 2012)
wp7 runs faster on a 800mhz phone than crapdroid does on a quadcore phone at double that speed.....i know it sounds like madness
6. wsker (Posts: 22; Member since: 02 Dec 2011)
No low-priced-somewhat-good phones +, Laggy UI (Compared to my SE neo) = FAIL!
7. snowgator (Posts: 3245; Member since: 19 Jan 2011)
I actually think the article mentioned the main reason: Too much reliance on top tier phones. Now, do not get me wrong, I understand the greater profits per handset is with the premium devices, so do not think I am saying come off the super-phones and go budget. Pantech is the opposite on this problem, all budget, no success on the premium and they are mediocre in profits and not ever mentioned with the big dawgs, while HTC always is. But, HTC has simply lost the market on basic phones and low end smartphones. Samsung still pumps out plenty in the low end market, and their profits are consistently great. Nokia has been kept afloat by lower tier smartphones sales that require a lot of volume. That whole "too much of anything is not a good thing" cliche seems to apply here. HTC needs to compete in tier two smartphones, basic feature phones, and basic flip phones to some degree. At least two of the three.
Overall, I do not think we need to worry about HTC. They only made 11 billion? How ever will they keep the lights on in the factories .......
10. Commentator (Posts: 2436; Member since: 16 Aug 2011)
11 billion Taiwanese dollars, which translates to only 364 million US dollars. Also, I disagree that HTC's problem is focusing on top-tier phones. Apple's been doing it for years and it's worked for them. I think their problem (as I stated above) is that their top-tier phones are inferior to other companies' top-tier phones. HTC's top phone right now, the Rezound can't hold a candle to the likes of the Galaxy S 2, Galaxy Nexus, and Droid Razr performance-wise or design-wise (although kudos to the 720p display), and the old standby "but Sense is a much better UI" is getting stale too.
12. snowgator (Posts: 3245; Member since: 19 Jan 2011)
True on the profits in dollars- I missed that. Thanks Commentator.
And while I agree HTC devices are not as cutting edge like other top tier devices, they still sell well. I just am not seeing those devices as "flops" enough by themselves to explain the nosedives.
By the way, I loved sense- about a year ago. It was easily the best overlay on Android. Now, I think it is so huge it actually bogs down the performance of their devices. I think both Samsung and Motorola have better UI's that compliments Android, not interferes with. So in my opinion they do not even have that advantage anymore. But Sense has the rep of being the best and it looks the nicest.
24. taz89 (Posts: 2014; Member since: 03 May 2011)
dont think lack of lower end phone is htc problem,i think main reason is that they release too many top tier phones(htc outdates its own phones within months of release) and the fact that they dont have a ''series'' like samsung.example samsung have the galaxy series where as htc have none...personally maybe i am wrong but i think many people are starting find sense too bloated which impacts the speed,if you compare the 1.5ghz dualcore rezound with the 1.2ghz gs2 and the s2 is way faster and smoother,also the fact that there top tier phones use the ''slowest'' chips might be a reason aswell because i reckon many people who buy these top tier phones most likely know about chip speeds etc...i do think that htc will be back on the rise again in 2012 if they can create a ''brand'' as big as the galaxy series...as we know with apple brand makes a huge difference and samsung seems to have realised that, example when people see my phone they dont say is that android or a samsung,they say is that the galaxy phone.
19. baldilocks (Posts: 524; Member since: 14 Dec 2008)
Uhh, Apple's brand carries much more weight than HTC. Apple ONLY has high end phones. Even the 3GS is a high end phone compared to 80% of the HTC phones out there.
8. smartx84 (Posts: 12; Member since: 30 Dec 2011)
somehow, only the iphone can ward off competition and lackluster economic conditions...
11. Jericho (Posts: 302; Member since: 12 Nov 2011)
Htc got what they deserve. Htc is goin in the wrong direction. Until and unless they pull something big they are gonna in down. And will drop dead.
13. snowgator (Posts: 3245; Member since: 19 Jan 2011)
Nah. The worst case for HTC is a LG, Sony, or maybe even a Pantech gets on a roll and knocks them down a little. HTC still puts out reliable, unique devices that a large group of people go nuts over. While some see the Vivid as clunky and strange, a huge group of my circle thing it is wonderful to look at and love it isn't a thin phone. The Rezound is very popular here in my area. And they have the largest profits from their Windows Phones line of any manufacturer. HTC ain't going anywhere.
14. bloodline (Posts: 693; Member since: 01 Dec 2011)
IMO, HTC were on the right track with the Desire, they should of stuck with that and continued to use it as a flagship. Why they released the desire S is beyond me.
The sensation just wasnt good enough and the sg2 smashed it, now its all about samsung.
If they can produce a flagship that can beat or match the SGIII they may gain marketshare again, they have to be more aggressively competitive and stop reproducing crappy spinoffs like the desire S
16. AndroidShiz (Posts: 145; Member since: 08 Nov 2011)
It's obviously because they keep releasing too much of a good thing on a monthly basis almost. iPhone is doing the same thing with their non changing UI, but they only do so once per year. It'll take the iDrones several more years to catch on... Maybe. The Galaxy is the first Vanilla Android that will eat away at the other Androids. It will only get more innovative from here on out. Complain about all the lagging you want, but Android has done more in 3 years than iPhone has done in 5.
18. Arpad (Posts: 39; Member since: 05 Jan 2012)
Well I am still hoping for HTC Edge. That phone can turn the tide.
But somehow it feels like when Nokia wanted to save the day with Nokia N8.
Lets hope it goes better with HTC.
20. nastynaps (Posts: 93; Member since: 16 Aug 2011)
My suggestion 2 or 3 high end phones per year with better screens and thinner form and a cadre of more affordable phones.
21. putes (Posts: 38; Member since: 03 Nov 2011)
I think HTC makes great phones... I also think that HTC was the catalyst that opened the doors for the Android market. The main problem since then is that it has produced very few distinctive models. The other problem was the battery life of the first phones it released such as the EVO. Even though people liked the phone, the poor performance of that battery left a bad taste in people's mouth. So people started to look elsewhere such as Sumsung.
33. squeeb (Posts: 99; Member since: 02 Dec 2011)
My bro has the HTC 3D or whatever its called. Seems like a really nice phone.
I'm more of a Motorola guy though :)
22. DROIDX0430 (Posts: 410; Member since: 24 Nov 2010)
hey, #4, why are you bittin on my logo? There is only one DROIDX0430 with that logo in this forum. I'm like EF Hutton---when I talk--people listen--and with that bogus quad core comment you just made-- I don't want my viewers to get the wrong opinion--because I know for a fact that quad core is not even close--Maybe an idea--but not yet ready for phones yet--Believe me, NFL Mobile, USAA Mobile App, Angry Birds, Skype and Facebook--don't need quad core....And you don't need it to talk either----
23. nuadar1 (Posts: 24; Member since: 05 Dec 2011)
HTC is far far from death...yes results are somewhat bad but thats mainly because the most recent phones were somewhat "incomplete"...I mean, Rezound would be amazing device but theyre kinda ruined it by bad battery life and design far from what mainstream wants, samsung did oposite,they copied as much as the could and started this "make phone as stupidly thin as possible" nonsense...but I must say that for many people around the world, HTC is still the best and premium manufacturer...
only thing that HTC needs is to make next line of their phones better...better battery,better feel and sadly...more mainstream design...
27. DROIDX0430 (Posts: 410; Member since: 24 Nov 2010)
HTC ruined it with the HTC Thunderbolt--and they still didn't get it with the Rezound!!!! They put small mah batteries in LTE devices, and you can't see any of there phones outside in sunlight......besides the fact that every phone they make looks the same----It's like no matter what they produce--they all look like the original EVO..Beats Audio want save you!!!!
26. spanky (Posts: 81; Member since: 02 Jun 2011)
just wait. HTC will make an incredible comeback. I have faith in the sense.
28. untouchable (Posts: 17; Member since: 04 Sep 2010)
Yeah HTC. You are the cause of your own demise. Quantity over quality never wins. Same happened to US auto makers.
31. systamatics (Posts: 63; Member since: 16 Nov 2011)
better battery , better display (samoled+) , and my phone will remain an HTC!!
34. kcombs (Posts: 248; Member since: 15 Dec 2010)
I think everone's sale's are going to be down a bit, most companies took faith in Mircosoft making WP7 competitive and no one is buying it..
37. lubba (Posts: 1310; Member since: 17 Jan 2011)
Came out with too many phones, too soon, too many names, same design, same ugly pale grey color, with no quality improvement to best the competition, and no brand recognition. And yes lack of low end phones too.