The HTC One (M8) flagship, which is the top performer in terms of sales, will continue to bring less profits home, as it has already surpassed the pinnacle of its product life, claimed HTC CFO Chialin Chang, who is to focus on the company's sales. Thus, HTC will have to “trim sales and marketing expenses” if it wants to weather the Q3 storm. The company will be re-evaluating its market strategies, but unlike other manufacturers (we are looking at you, Microsoft) HTC won't be decreasing its human workforce.
Jeff Pu, an analyst with Yuanta, claimed that HTC might grow up to be “a niche, high-end player”. However, this will be extremely hard for the company, as the market is getting more crowded and fierce. "Actually no one has this kind of position right now", claimed Pu.
HTC is also experiencing a serious upheaval at its top, where a number of high-end executives have either expressed their intention to leave the corporation or to take up another position within the company. Well, we can only hope that HTC will get back on track as soon as possible.
source: The Wall Street Journal