HTC admits big, bulky, battery-greedy LTE phone recipe failed it in 2011
After reporting gloomy short-term outlook and another disappointing quarter, HTC has now admitted that it finds the reason in its big and bulky LTE devices with sub-par battery life. HTC “dropped the ball” in 2011 with devices way too thick and way too battery greedy, the company’s chief financial officer Winston Yung said.
The Taiwanese company has to go back to the drawing board and do significant work on improving both “design and components.”
The handsets HTC rolled out in Q4 2011 are not selling well, the CFO also said, which only confirms the gloomy financial report of the company. The company’s revenue declined 2.5% on the year, but what could be even worse is that the company’s operating margins have declined from 14.9% to 12.7%.
Obviously, HTC is undergoing a transitional period that the company expects to last deep into this quarter. MWC is where we’ll start seeing the new devices from HTC like the rumored quad-core kickers HTC Ville and HTC Edge among others. We’ll be on the showroom floor getting you updated, so stay tuned.