And you can actually enter a contest to win a 24K gold plated HTC One valued at $2500. HTC is asking you, starting today, to upload a picture onto its website via HTC.com/NYC, or by sending a tweet to @HTCUSA with the hashtags #HTCinNYC and #US in one tweet. You can also send in your picture via email to NYC@HTC.com along with your first name, last name, country, and email address. Another way to enter the contest is to visit HTC's ambassador in Times Square at certain times and dates. Each picture uploaded gives you an entry in the weekly drawing and one entry for the grand prize. Certain pictures will also be displayed on one of the famous Times Square display boards.
The weekly prize is one HTC One handset. There will be two grand prize drawings, one on December 27th and the other on January 3rd with the winners each receiving the 24K gold plated HTC One.
This reminds us a bit of the promotion Motorola ran in Times Square for the Motorola DROID just before the phone launched and changed the world in 2009.
Meanwhile, you guys have some work to do. If you want the HTC One, your best bet is to wait for the weekend to get the $29.99 price. You can also enter the contest to try to win one. There will be drawings each week for 7 weeks (see the slideshow) with the first one scheduled for December 3rd.
Buy the HTC One on sale, or win it as a prize
source: HTC (1), (2), (3) via DroidLife