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HP said to be staging a comeback with affordable smartphones

Posted: , by Victor H.

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HP said to be staging a comeback with affordable smartphones
Hewlett-Packard (HP) is staging a comeback with its own line of smartphones, but those devices will not be awe-inspiring top-shelf devices. Instead, HP is now said to be working on low-cost devices built with budget customers in mind, according to DigiTimes. The company is allegedly focusing exclusively on affordable devices priced at around $250 off contract, and the plan is to sell them in emerging markets. We’ve already heard similar rumors not too long ago, and now DigiTimes reiterates it once again.

It also adds the interesting detail that one of the first of those allegedly upcoming affordable HP smartphones will have a 5 to 5.7 inch display, and run on an Intel chip. Moreover, it will feature an ordinary design that will allegedly be hard to distinguish from what white-box Chinese phone makers use, except for the HP brand logo. Software-wise, expectations are that the forthcoming HP phones will run on Android, but without many unique features.

It might be a coincidence, but that’s the same exact strategy that HP is using to sell its tablets - it offers devices at bottom low prices, and has no one flagship to drive sales.

In order to achieve profitability - something that’s notoriously hard to do with affordable devices - HP is actually relying on tight control and optimizations of its supply chain in China. Nonetheless, it will be an uphill battle for HP. After all, that’s exactly what its Asian rivals like Lenovo, Acer and Asus are best at. Will it succeed? Only time will tell, but we’ll keep a close eye on the company.

source: DigiTimes

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posted on 13 Jan 2014, 09:50 3

1. Droid_X_Doug (Posts: 5952; Member since: 22 Dec 2010)


This gets even better - HP is thinking it can ompete on the low end? 12 months, and HP bags their low end effort.

Time for HP to find a replacement for Meg.

posted on 13 Jan 2014, 15:03

3. rd_nest (Posts: 822; Member since: 06 Jun 2010)


^^ And make this guy the CEO of HP. I am seriously questioning the decision of HP board now? how can they overlook such a guy??

Evidently he knows everything. Obviously all of us here are mere mortals and shouldn't questions his views.

This post by no way should be viewed as sarcasm.

posted on 14 Jan 2014, 13:54

6. QWIKSTRIKE (Posts: 913; Member since: 09 Mar 2010)


They need a leader who is knowledgeable about tech. The problem companies have when there is no tech CEO is that there usually is no innovation to lead to newer products. Most CEO's trim fat, and over see operations, but a lack of scientific technical knowledge hampers their long range goals. Meg did a horrible job and Ebay, and fairs no better with her start with HP.

Meg, and most non tech CEO's use the theory if it is broke, and not working cut jobs and send then to China to return value to a stock. Instead they need to innovate and design products that are of value and that people want as Apple did with the iPad, and iPhone.

I got my flame jacket so hand it to me for saying this!

Steve Balmer should have been left Microsoft. Now they are thinking of bringing in a guy that ran for Alan Mulally. I hope they promote someone from the inside that's overseeing product design.

posted on 13 Jan 2014, 10:38 1

2. datphoneguy (Posts: 141; Member since: 15 Sep 2013)


I'll wait until this latest round of HP smartphones flop and I can pick it up at a discount like the Touchpad...

posted on 13 Jan 2014, 15:35 1

4. sarge77 (Posts: 202; Member since: 14 Mar 2013)


Just come with a high end device and call it the day hey maybe if you offer a free printer this will work or discount on hp products.

posted on 13 Jan 2014, 19:41 1

5. Fuego84 (Posts: 293; Member since: 13 May 2012)


Not even the poor want low end phones these days.

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