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Great iPhone 6 sales led to a decline in Android's market share across the globe

Great iPhone 6 sales led to a decline in Android's market share across the globe
Research by Kantar Worldpanel's comTech arm shows an impressive spike in Apple's share of the smartphone market, specifically around the release of the iPhone 6 and iPhone 6 Plus. 

The numbers, representing Kantar's estimates for the 3 months leading up to this past October indicate a steep rise in Apple's popularity across major European markets (Germany, Spain, Italiy, UK, and France) compared with the same period last year – 5.9%, or 20.7% overall. In the same stretch, Android lost 2.6% (down to 69.4%) of its share and Windows Phone's piece of the pie shrank by 1.3% (down to 8.7%).

Not bad at all, but not exactly a mind-blowing jump, right? Especially knowing that Apple only has one major smartphone release per year, meaning that, naturally, fans flock to Apple stores in that particular trimester. Wrong. If you go through Kantar's data from previous years for that same time slot, you'll see that the markets the company tracks have seen far smaller jumps in iOS' share. In comparison, the hike this time around is pretty crazy. For example, in the UK, Apple's share went from 27.5% to just 28.7% in the three months leading to October 2013, while this time around we're looking at an increase from 27.1% to 39.5%. In the US, the iPhone 5s' release last year brought a relatively small increase in share for that same period – from 37.5% to 40.8%. In comparison, this year Apple went from 30.1% (after a steep decline) to 41.5% in the August-October window. Obviously, on the whole, the new iPhones mainly helped Apple regain lost ground in the States, but it is the iPhone 6 that was the main driver behind that growth.

Speaking of the US, Verizon and AT&T took a near equal share of iPhone 6 sales – 42.2% and 41.%, respectively – though Ma Bell sold 63% of all iPhone 6 Plus units in the US. That said, keep in mind that Apple's first phablet, is being outsold by a ratio of 1:3 in the US and 1:4 in the UK, which is consistent with expectations thus far.

You can make use of the embedded data visualization tool below yourself, but the point here is that the jump in display size with the iPhone 6 and 6 Plus has served Apple very well in terms of sales – 49% of folks that bought one of the new iPhones listed it as a top reason. All of this gets you thinking, what if Apple transitioned to larger-screened devices a year or two earlier?

Great iPhone 6 sales led to a decline in Android's market share across the globe


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posted on 03 Dec 2014, 09:08 3

1. chistoefur (Posts: 103; Member since: 05 Nov 2012)


No surprise here. Most of the common folk only really know about the existence of iPhone's, while some OEM's have been known to give Android a bad name. I wish Google could advertise Stock Android a bit more.

posted on 03 Dec 2014, 09:37 14

15. fzacek (Posts: 2486; Member since: 26 Jan 2014)


*cough* Samsung *cough*

posted on 03 Dec 2014, 10:57

31. Manti123 (banned) (Posts: 207; Member since: 10 Apr 2014)


Anyone knows what "other" stands for in Japan?
And what is that increase?

BlackBerry 10 is not supported there nor Firefox.

Is it Symbian? Lol

posted on 03 Dec 2014, 13:31 1

46. HansGoneInsane (unregistered)


Awesome statistics if you put yourself into the position of Apple, especially when you consider that Apple achieved this in just 1,5 months until End of October since launch of the iPhone 6. This pin points to incredible sales for the iPhone.

posted on 03 Dec 2014, 09:10

2. cezarmed2 (Posts: 69; Member since: 22 Jul 2014)


You have to make sure that at thar date,3 oct,apple launched iphone 6 in thise countries.if not,its not a valid argument.

posted on 03 Dec 2014, 12:57

40. Commentator (Posts: 3709; Member since: 16 Aug 2011)


That date means "three months ending October."

posted on 04 Dec 2014, 09:33

68. cezarmed2 (Posts: 69; Member since: 22 Jul 2014)


Wow Enstein,ending 3 october as i said. Q3 to be exact.
What i was pointing out is that iphone 6 launched in chine for example after 3 october. To evaluate something it should first begin to sell.

"On 17 October, the iPhone 6 went on sale in China, India and Monaco.
Israel follows on 23 October, and the Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South Africa get the new iPhones on 24 October.

On 30 October, Bahrain and Kuwait markets get units. On 31 October, the iPhones come to Albania, Bosnia, Croatia, Estonia, Greece, Guam, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macau, Macedonia, Mexico, Moldova, Montenegro, Serbia, South Korea, Romania, Slovakia, Slovenia, Ukraine and Thailand"

So yeah,the article is stupid.

posted on 03 Dec 2014, 09:11 9

3. aryanfr1 (Posts: 121; Member since: 24 Jan 2013)


But still its boring. I repent buying 6 plus. I don't know why I can't leave my s4

posted on 03 Dec 2014, 09:22 8

5. LiquidGalaxy (Posts: 332; Member since: 03 Jul 2013)


It's only 'boring' if you're the kind of geek who gets off on flashing and modding. Most of us don't care...They look good, feel good, you can play games on them, listen to music, text, call, facetime, take notes, voice record, take pictures / selfies, use social media, browse the net etc. etc. etc. What more do you really want?

posted on 03 Dec 2014, 09:29 2

9. aryanfr1 (Posts: 121; Member since: 24 Jan 2013)


Yes I agree with you. My capabilities are now limited and I only keep my phone for call. I was annoyed by the battery life of my Android phone so I didn't opt for Samsung Note 4 but know I am annoyed by the limitations of iPhone 6 plus. But strangely I don't have issues with ipad I love it.

posted on 03 Dec 2014, 21:51 1

59. Neo_Huang (Posts: 1067; Member since: 06 Dec 2013)


iPads are good because their apps have optimized interfaces for the size and aspect ratio. Its just to bad that there isn't split screen multitasking.

posted on 03 Dec 2014, 10:00 6

21. bestmvno (Posts: 251; Member since: 07 Mar 2014)


I don't think you need to get off on flashing and modding to find the iPhone boring. It's still just a screen full of apps that give you limited information until an app is launched. That is in fact boring and not useful to me. iOS has seemed to have started moving in a more "smart" direction though, at least now you have some sort of limited widget capability, same goes for contextual awareness.

posted on 03 Dec 2014, 12:20 3

37. Salazzi (Posts: 537; Member since: 17 Feb 2014)


False. Outside of those few things such as modding and flashing, I have found Android boring. Now for the record, I'm finding myself bored with all the ecosystems so it's not about some fictitious limitations you're claiming it to be. Having gone through almost 10 android devices in the past year, it's no more "exciting" than iOS.

posted on 04 Dec 2014, 23:26

70. NFSHesham (Posts: 273; Member since: 04 Feb 2014)


Try Blackberry 10

posted on 03 Dec 2014, 12:46 4

38. darkkjedii (Posts: 22060; Member since: 05 Feb 2011)


Why can't people understand that? Not everyone is a spec head/modder, some just want a good working phone that suits them. +1

posted on 04 Dec 2014, 23:27

71. NFSHesham (Posts: 273; Member since: 04 Feb 2014)


Blackberries are better and cheaper than iPhones

posted on 04 Dec 2014, 10:30

69. LiamBaby (Posts: 1; Member since: 04 Dec 2014)


Silly little iSheep

posted on 03 Dec 2014, 15:55

52. mrochester (Posts: 555; Member since: 17 Aug 2014)


Phones aren't meant to be entertaining. They're tools to get things done. If you're expecting it to be a 'toy' to keep you entertained, you're doing it wrong.

posted on 04 Dec 2014, 03:01

66. Gemmol (Posts: 792; Member since: 09 Nov 2011)


boring because you cannot customize, are you serious, so the other things the guy listed like play games, listen to music, text, call, facetime, take notes, voice record, take pictures / selfies, use social media, browse the net etc. etc. etc.....is boring, so instead of doing those with your freetime, you rather customize lol......i am curious do other people do this with their android, instead of doing other things, they would just play with their phone customizing to pass time?

posted on 03 Dec 2014, 09:16 19

4. RareCandy (banned) (Posts: 61; Member since: 20 Nov 2014)


Consumers are getting smarter and ditch android for a manly looking iPhone :)
Go Apple!! :)

posted on 03 Dec 2014, 09:25 14

7. aryanfr1 (Posts: 121; Member since: 24 Jan 2013)


What a opposite thought. Consumers are getting dumb like me. I too bought a dinosaur and only I can do is make call and play some games. Yes its easy but it lacks customization and also being an Android I can explore the phone than I can on the ios

posted on 03 Dec 2014, 09:26 8

8. RuiBacelar (Posts: 153; Member since: 25 Feb 2014)


My words on your statement cannot express the implicit dumbness that I felt while reading "manly looking".

IDK but real man don't Bend!

posted on 03 Dec 2014, 09:34 6

13. RareCandy (banned) (Posts: 61; Member since: 20 Nov 2014)


Real man aren't straight like you either :)
Real man love curvy things like me :)

posted on 03 Dec 2014, 09:37 18

14. HugoBarraCyanogenmod (Posts: 1225; Member since: 06 Jul 2014)


Not sure your definition of man is similar to your avatar

posted on 03 Dec 2014, 09:44 2

16. aryanfr1 (Posts: 121; Member since: 24 Jan 2013)


Hahaha nice catch bro. Egale eyes.

posted on 03 Dec 2014, 13:24

44. mrblah (Posts: 576; Member since: 22 Jan 2013)


"Egale eyes"

posted on 03 Dec 2014, 21:39

58. aryanfr1 (Posts: 121; Member since: 24 Jan 2013)


He stated on his avtar so I called him eagle eyes

posted on 03 Dec 2014, 09:59 3

20. RuiBacelar (Posts: 153; Member since: 25 Feb 2014)


If by curvy things you mean floppy meatrolls :p

One thing about iphone, the 6 is simply too expensive and flimsy IMO. Try a Xperia Z3, the white one in particularly is way better constructed than the iPhone.

Do i need to state the IP certification or the marathon grade battery?

Sorry but the price tag and the protrudering cam killed the iphone IMO

posted on 03 Dec 2014, 09:32 2

11. sgodsell (Posts: 3895; Member since: 16 Mar 2013)


I think the new droid turbo looks more manly with its Kevlar back. Not to mention its specs are superior to any iPhone.

posted on 03 Dec 2014, 15:56 1

53. mrochester (Posts: 555; Member since: 17 Aug 2014)


It's just lacking in the OS department.

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