Google's new Nexus 7 ads tug at your heart and purse strings
One ad shows a couple of old timers playing a game of virtual chess on the Nexus 7 while a young girl is playing a video game and a traveler at the airport is watching a movie. The second spot revolves around Shakespeare's Romeo and Juliet. Both ads feature the tag line "Made for what matters," and what matters right now with the Nexus 7 is the tough task of outselling the Amazon Kindle Fire HDX 7 this holiday season.
Amazon has been spending oodles of cash on marketing its latest slates and the Mayday button gives it an edge amongst those buyers who aren't familiar with how to navigate a tablet. In addition, Amazon practically created the 7 inch low-priced Android tablet category with the original Kindle Fire. Considering that most Kindle Fire buyers don't care about specs or OS build or think that stock Android is a listing on the NYSE, Google has its work cut out for it before the shopping season officially commences. Hence, the two ads below.
source: YouTube (1), (2) via Phandroid
1. Finalflash (Posts: 2345; Member since: 23 Jul 2013)
Those are pretty good ads, they get the message out. Don't think Google minds people buying the Amazon tablets though, more ads to go around regardless.
2. cc3493 (Posts: 158; Member since: 06 Jul 2013)
cause amazon tablets use fire os - linkeed to android, so any increase in sales in their sector is also good for google
3. Napalm_3nema (Posts: 1746; Member since: 14 Jun 2013)
Nein. Google services aren't on them, Google doesn't get to serve them ads, and Amazon pays nothing to Google. Every Fire that sells is mostly a black hole to Google.
4. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
Once Samsung figures out how to pursue its own version of Android like what Amazon did -- things will get interesting.
You have to give credit to Google for the way they dominated the mobile OS.
5. DimitriTech (unregistered)
i love my nexus 7.. these ads are ok.. but they don't give it enough justice. Hire me Google.. I'll make your ads better!