One ad shows a couple of old timers playing a game of virtual chess on the Nexus 7 while a young girl is playing a video game and a traveler at the airport is watching a movie. The second spot revolves around Shakespeare's Romeo and Juliet. Both ads feature the tag line "Made for what matters," and what matters right now with the Nexus 7 is the tough task of outselling the Amazon Kindle Fire HDX 7 this holiday season.
Amazon has been spending oodles of cash on marketing its latest slates and the Mayday button gives it an edge amongst those buyers who aren't familiar with how to navigate a tablet. In addition, Amazon practically created the 7 inch low-priced Android tablet category with the original Kindle Fire. Considering that most Kindle Fire buyers don't care about specs or OS build or think that stock Android is a listing on the NYSE, Google has its work cut out for it before the shopping season officially commences. Hence, the two ads below.
source: YouTube (1), (2) via Phandroid