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Google wants Yahoo to rethink its search deal with Microsoft

Posted: , by Michael H.

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Google wants Yahoo to rethink its search deal with Microsoft
This is one of those stories that shouldn't be a surprise in any way, but certainly has some interesting potential if it comes to pass. Google's ex-CEO Eric Schmidt has admitted to a fact that is in no way a secret: Google would like to take over as Yahoo's search provider. Yahoo has been powered by Bing since the talks with Google failed back in 2010. "Wait a minute!" you may say. "Does that mean that Google wants a bigger search market share?" Well, yeah. Obviously.

Of course, Eric Schmidt saying Google wants to do it doesn't really have any bearing on what will actually happen. The story is getting a bit of extra attention because ex-Googler Marissa Mayer is now the CEO at Yahoo, but that may not really mean anything. Remember, Mayer left Google. It seemed pretty clear that even though Mayer was Google employee #20, she hit a ceiling at Google, and it is perfectly reasonable to think that there is a chance Mayer would be upset about that. If that's true, it seems unlikely that she would want to jump to make a deal with Google.

The other part of the story that no one seems to be talking about is Google's ongoing trouble with anti-trust claims. Google has already spent quite a bit of time dealing with government inquiries this year, and a deal with Yahoo would make that even worse. Stats vary, but the general consensus is that Google covers between 68-77% of US web searches, and as high as 86% worldwide. A deal with Yahoo would bump Google 10% in the US, and about 7-10% globally. If Google is already troubled with anti-trust claims, a deal like this won't help anything. 

source: Forbes

16 Comments
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posted on 26 Sep 2012, 11:05 3

1. Droid_X_Doug (Posts: 5527; Member since: 22 Dec 2010)


I suspect a rumored search deal with Yahoo is Google trying to mess with Yahoo and MS.

posted on 26 Sep 2012, 11:16 3

2. Aeires (unregistered)


As much as I like Google, I like choices even more. Granted, I'll still keep using Google for search and many other things, but I'd like to see Yahoo exist as its own entity.

Employee #20, impressive to start on the ground floor like that. Must have been a tough decision to pass up what Google offers to take a CEO job at a much smaller company. As they say though, it's good to be the king, or queen in this case.

posted on 26 Sep 2012, 11:57

6. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


Like google music ;)

posted on 26 Sep 2012, 11:19 2

3. ZEUS.the.thunder.god (unregistered)


Google does not need Yahoo.
btw Google and anti-trust ? ... no way. Google is no Apple.

posted on 26 Sep 2012, 11:56 4

5. Mozarrt (Posts: 294; Member since: 08 Oct 2011)


Google is far worse than Apple,, who do you think stores all your internet searches, scans the emails in your gmail account and monitors the sites you are browsing on (using Chrome) for the sole purpose of making personalized adverts for you, I can tell you its not Apple.

posted on 26 Sep 2012, 12:00 3

8. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


I agreed to those terms and conditions... Just keep bringin on the innovatio. In the end its for the consumers benefit (and theirs too;)

posted on 26 Sep 2012, 13:32

11. ZEUS.the.thunder.god (unregistered)


with google i choose to accept their terms and conditions. but with apple ?
and in exchange of my info they provide me awesome services FREE OF COST.
what do you get from apple? ... dont say ios6 and apple maps

posted on 26 Sep 2012, 18:24

14. kingpet13 (Posts: 139; Member since: 02 Feb 2012)


People always say that, but you have to remember that no person actually views most of that information. It is put into the program that then scans it, and either improvs your search, or if your search has certain terms that could lead to evidence of major crimes. Unless your search is majorly illegal it is very difficult to access without hacking Google's entire server. No one will be able to find out what info you put in.

posted on 26 Sep 2012, 11:31 2

4. rihel_95 (Posts: 196; Member since: 21 Mar 2012)


I thought the site was related to phones only, but times really change

posted on 26 Sep 2012, 11:58 9

7. 305Bucko (Posts: 506; Member since: 07 Aug 2011)


I know right... Cuz google has absolutely no relation to phones?

posted on 26 Sep 2012, 12:03 7

9. MichaelHeller (Posts: 2647; Member since: 26 May 2011)


You've never searched the web from your phone?

Remember, Google's placement in iOS and Android was a big part of the anti-trust investigation by the government.

posted on 26 Sep 2012, 14:18 4

12. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


You basically don't know who made Android right?

posted on 26 Sep 2012, 15:46

13. cncrim (Posts: 457; Member since: 15 Aug 2011)


google is grandfather of android, u know that rite?

posted on 26 Sep 2012, 13:32

10. Whodaboss (Posts: 176; Member since: 18 Nov 2011)


My main search engine is Yahoo. I just prefer the way the bring up the most current information. If and or when I can't find what I'm looking for on Yahoo, then I'll try Google. All search engines have certain things I like. Too bad the likes of Excite, HotBot, and Cuil aren't here anymore.

posted on 26 Sep 2012, 20:52

15. InspectorGadget80 (Posts: 6116; Member since: 26 Mar 2011)


same here.

posted on 26 Sep 2012, 22:21

16. speckledapple (Posts: 877; Member since: 29 Sep 2011)


It can't happen as they would surely bring anti-trust police.

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