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Google vs Microsoft: a case study in how you win and lose manufacturers’ love

0. phoneArena 29 Jun 2012, 08:47 posted on

Last week, Microsoft unveiled its Surface tablet - self-made, with no collaboration from any of its manufacturers, not even Nokia. We can’t even twist our tongues to say Microsoft…

This is a discussion for a news. To read the whole news, click here

posted on 29 Jun 2012, 19:51 1

54. Hlorri (Posts: 40; Member since: 07 May 2008)


Maybe you are too young? Microsoft used to be the goliath in the computer industry. Once they had their eyes on something (whether it be word processing, spreadsheets, or web browsers), their competition might as well "give up. Resistance is futile".

Microsoft used a lot of dirty tricks (especially under Bill Gates) to gain and retain a monopoly position in the personal computer business, starting with the OS but also extending to other software (e.g. Office), protocols (HTTP, HTML), etc. Because of their market position, they were able to push proprietary solutions to "embrace and extend" existing standards, while others would not be able to build fully Microsoft compatible solutions.

Enter "Star Trek: The Next Generation". There are a couple of episodes where captain Picard encounters "The Borg", which is made up from the brain power of all the beings that it has previously captured. At one point, captain Picard gets absorbed into the Borg, loses his own self, and is contributing to the further expansion/dominance of the Borg itself. ("Prepare to be assimilated. Resistance is futile.") Many compares Microsoft and Bill Gates with that being.

posted on 29 Jun 2012, 09:23 3

8. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


What in the world is this author going on about?? He misses the point completely. The only thing a company should be considering is how satified the customer is, thats who actually pays for the products, not the press or the oems. so if microsoft thinks the oems arent satisfying the customers its logical to go at it themselves. I dont give a damn what some korean company thinks of microsoft or if reporters got to play with the tablet. Only thing i care about is how good a product is. and quite frankly though the Surface is far more expensive than the Nexus, its worth every penny...

posted on 29 Jun 2012, 09:39 3

16. Victor.H (Posts: 674; Member since: 27 May 2011)


This author - I guess - has dedicated this article solely to the relationship between platform maker and manufacturers, and how that just changed in the last week or so, without even touching on the topic of customer satisfaction. But I can only guess!

posted on 29 Jun 2012, 10:41 2

23. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Well this is true, but calling Microsoft the evil empire? I fail to see how looking after their interests and coincidentaly the cosumers interests makes them the evil empire??

posted on 29 Jun 2012, 10:50 3

26. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


i think that was pertaining to MS competing with it's partners.

The manufacturers didn't matter too much this time, since it was all about hardware. :) No Motorola nor Nokia special treatments. They both totally went on different paths. I guess that's the main point of the article?

posted on 29 Jun 2012, 11:02 2

29. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


in every case we will be one getting benifits like Android makes cheapest tabs now MS will have to complete on price on other hand MS brought most advanced Tabs Google now have to think out of android box for TAbs like Linux for Tabs in the end we will have moreoptions to choose from

posted on 29 Jun 2012, 13:31 4

43. remixfa (Posts: 14255; Member since: 19 Dec 2008)


as "evil" as MS may or may not be.. if you put them beside Apple, they are positively angels by comparison. In the tech world is anyone worse than Apple?? good lord.

posted on 29 Jun 2012, 13:51

45. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Ill drink to that :D

posted on 29 Jun 2012, 10:13 2

21. kamen (Posts: 93; Member since: 18 Jul 2011)


Yep, and to be honest - Acer's products are - how to say it - not up to the point.

posted on 29 Jun 2012, 11:53

36. soshi (Posts: 154; Member since: 08 Mar 2012)


Before commenting please read the title completely (not just Google vs Microsoft ) and get your brain to understand the focus of this article: manufacture love.

About what is customer needs, let them choose. Google nexus 7 won't survive if customer don't need it

posted on 29 Jun 2012, 09:24

10. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


oh and i alvays preffered the empire over the rebel alliance >:D

posted on 29 Jun 2012, 09:26 3

12. Mitchel (Posts: 228; Member since: 25 May 2012)


PC = Microsoft Windows
Tablet = iPad iOS
Smartphone = Google Android

True story.

posted on 29 Jun 2012, 09:41 1

17. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


PC = Microsoft Windows XP

Tablet = XOOM 3G/4G LTE with ICS or Jellybean

Smartphone = Google Android Gingerbread, ICS or Jellybean

Music Player = [my] iPhone 4S (or, any iPhone really but, it has got to be able to support Algoriddm's DJ Pro - otherwise, it's like every other mp3 player).

Truer Story

posted on 29 Jun 2012, 11:05

32. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


lol u still stuck on XP man plz upgrade from Torrent :P

posted on 29 Jun 2012, 13:44 1

44. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


PC = Microsoft Windows 7/8

Tablet = Android 4.1 Jellybean

Smartphone and Music Player = Android 4.1 Jellybean

Truest story.

posted on 30 Jun 2012, 19:59

56. Aeires (unregistered)


MP3 Player = Cowon. Nothing is better than a Cowon for music.

posted on 29 Jun 2012, 11:03 1

30. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


Tablets = MS in short time

posted on 29 Jun 2012, 13:53 1

46. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Tablet/PC: windows 8
Phone/music player: Windows phone 8

Soon to be a true story :D
(notice how in the msoft ecosytem you only need 2 devices which actually seem to work together?)

posted on 29 Jun 2012, 09:27 3

13. imran_khan0786 (Posts: 61; Member since: 21 Jun 2012)


I will go for windows only because its very useful like a pc experience. Thank Nokia and Microsoft.

posted on 29 Jun 2012, 10:02 3

19. kamen (Posts: 93; Member since: 18 Jul 2011)


Of course Microsoft will make its own tablet. Just a reference - how many Windows 7 tablets are out there? Almost none. And why is so? Because OEMs do not make them. So, if Microsoft wants Windows 8 to succeed in the tablet business, they need to make sure that the right product is there just as they want it.
Plus, I see a danger in Nexus brand being mixed up with too many companies - at the end there might be some not so quality offerings labeled Nexus.

posted on 29 Jun 2012, 10:04 3

20. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


The Surface is a machine, so yes it's supposed to be expensive.
The 7 is a gadget for media consumption and is a toned down machine, should be affordable.
The iPad is a tablet with an app grid and a fluid OS, but admit it. It's nothing without apps. iPad = toy. One branded overpriced toy, yet fun.

posted on 29 Jun 2012, 10:46 1

25. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


MS didnot betrayed OEMs this was to be done since only Nokia was in game while others were not even interested in WP they all were like lets wait for WP8/Win8 announcments then we will start manufecturing well this thing can never work in MS favor so they did it right its OEMs fault they are crying that thought MS would be under their command

posted on 29 Jun 2012, 12:30 1

38. qwertypoor (Posts: 72; Member since: 09 Jun 2012)


Didn't MS say there making tablets back in 08 and wasn't PA asking is the surface price tag to high something like that might be reason it's at that price and wouldn't asus and tablets be cheaper anyway?

posted on 29 Jun 2012, 15:05

47. BattleBrat (Posts: 1476; Member since: 26 Oct 2011)


Hope when Google unleashes multiple Nexus phones, a Moto will be one of them. I only have an Archos tablet, but I played with a Xoom Family edition, VERY impressed. I was even thinking of buying an 8" Xyboard, but my Archos G9 101 is working quite well for me. I might pick up a full on windows 8 Surface, but I got to play with one first. I wonder what the future holds for microsoft if the manufacturers turn their back on them.

posted on 30 Jun 2012, 07:04

55. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


It will sucks terribly if Microsoft did copy PC OEM products. However, I have some doubt because since the introduction of Xbox 360, and issues with Red Ring of Death, Microsoft have been taking hardware designs seriously.
Right now all gamers knows by now that the Xbox 720 codenamed "Durango" and Kinect 2 is in development at Microsoft.

posted on 02 Jul 2012, 04:10

57. cerebus (Posts: 1; Member since: 02 Jul 2012)


You honestly think manufacturers are happier about the Nexus 7 than the Surface? They were already struggling to make a tablet that could compete with iPad on quality, now they have to compete with Google themselves on price. And the Nexus's build quality is so good, and their profit margins so slim (reportedly maybe even negative), that they almost have no way to price themselves into the tablet market. iPad has the upper end sewn up, now Google stole the cheap end, and OEM's who need to profit on hardware, are up a creek.

Not only that but by choosing to work with Asus they effectively stated that they had no faith in Motorola to make the Nexus7 tablet work - even though there might have been some costing leveraging they could have taken advantage of. So they made it clear that Motorola's value to them is due to their patent portfolio, and very little else.

It's becoming clearer to me that both MS and Google are starting to sell out their hardware partners, and the obvious reason is Apple's tremendous verticalising of their production chains, where they create value all the way down the line and are able to sell extremely high-quality hardware at consumer prices and still make huge profits. That is the only model that will work going forwards.

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